{"id":1670,"date":"2015-05-30T01:09:03","date_gmt":"2015-05-29T22:09:03","guid":{"rendered":"http:\/\/www.turksem.com\/?p=1670"},"modified":"2015-05-30T01:09:03","modified_gmt":"2015-05-29T22:09:03","slug":"microdata-kullanim-yonergesi","status":"publish","type":"post","link":"https:\/\/otel.name.tr\/index.php\/2015\/05\/30\/microdata-kullanim-yonergesi\/","title":{"rendered":"Microdata Kullan\u0131m Y\u00f6nergesi"},"content":{"rendered":"

Anla\u015fmalar\u0131 ajanslar\u0131m\u0131z i\u00e7in ba\u015flang\u0131\u00e7 seviyesinde baz\u0131 \u00f6nemli notlar\u0131 payla\u015fmaya devam ediyoruz. Microdata, giri\u015f seviyesinde SEO<\/strong> uygulamas\u0131 i\u00e7in \u00f6nemle e-Ticaret portallar\u0131n da %30<\/strong>‘a varan hit art\u0131\u015f\u0131 sa\u011flar. Kullan\u0131m\u0131 asl\u0131nda d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fc kadar zor de\u011fildir. Hen\u00fcz T\u00fcrk\u00e7e \u0130nternet<\/strong> \u00fczerinde de yeterli kullan\u0131m rakamlar\u0131nada sahip oldu\u011fu s\u00f6ylenemez. Fakat; T\u00fcrk Sem olarak, anla\u015fmal\u0131 ajanslar\u0131m\u0131z\u0131n e-Ticaret sitelerinde kullanmalar\u0131na te\u015fvik etmekteyiz.<\/p>\n

<\/p>\n

Microdata Nedir?<\/h3>\n

\"akakce\"<\/p>\n

Web sayfalar\u0131n klasik olarak gelen “Title, web sayfa uzant\u0131s\u0131 ve a\u00e7\u0131klama<\/span>” k\u0131s\u0131mlar\u0131na ek olarak gelen di\u011fer bilgiler “Microdata<\/strong>” kullan\u0131larak arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnmektedir. Bu eklemeler i\u00e7in baz\u0131 \u00f6nemli kodlar var. \u00d6zellikle e-Ticaret portallar\u0131nda bu kodlar arama motorlar\u0131ndan ziyaret\u00e7i \u00e7ekmek i\u00e7in \u00f6nem te\u015fkil eder.<\/p>\n

\n

Bu konuda detayl\u0131 bir yaz\u0131 Schema.org<\/a><\/strong> taraf\u0131ndan payla\u015f\u0131lm\u0131\u015f. (\u0130ngilizce<\/em>)<\/p>\n<\/blockquote>\n

Kullan\u0131m \u0130\u00e7in Baz\u0131 \u00d6nemli Bilgiler<\/h3>\n
<time datetime=\"2015-05-30T 19:30\"><\/strong>May 8, 7:30pm<\/time><\/strong><\/pre>\n
Yukar\u0131daki \u00f6rnekte yaz\u0131n\u0131n hangi tarihte yay\u0131nland\u0131\u011f\u0131na dair ibarenin Google’de yans\u0131tmak i\u00e7in gerekli olan bir koddur.<\/p>\n
\"cekmekoy\"<\/p>\n
11 \u015eubat 2015<\/strong> tarihli yaz\u0131da belirtilmesi de yine bu kodla ger\u00e7ekle\u015fir. Microdata ile daha g\u00fczel \u015feylerde ger\u00e7ekle\u015ftirebiliyoruz. \u00d6rne\u011fin;<\/p>\n
\n
<div itemscope itemtype=\"http:\/\/schema.org\/Offer\">\n  <span itemprop=\"name\">Blend-O-Matic<\/span>\n  <span itemprop=\"price\">$19.95<\/span>\n  <img src=\"four-stars.jpg\" \/>\n  Based on 25 user ratings\n<\/div><\/pre>\n<\/div>\n
Bu kodda mesela “<span itemprop=”price”>$19.95<\/span>” e-Ticaret portal\u0131nda zaten fiyat yans\u0131mas\u0131 sitede ger\u00e7ekle\u015ftilecek. Bunu ger\u00e7ekle\u015ftirirken Microdata kodlar\u0131n\u0131 kullanarak arama motorlar\u0131na y\u00f6nelik bir \u015fekilde kullan\u0131lmas\u0131 hitte zahmetsiz bir art\u0131\u015f\u0131 da sa\u011flayacakt\u0131r.<\/p>\n
\"chipde\"<\/p>\n
Fiyat kullan\u0131m\u0131yla ilgili olarak \u00e7ok fazla T\u00fcrk\u00e7e \u0130nternet’te kullan\u0131m\u0131yla ilgili \u00f6rnek bulmakta zorland\u0131m. Fakat yurt d\u0131\u015f\u0131nda kullan\u0131m oranlar\u0131 \u00e7ok ciddi derecede “Chip.de<\/strong>” web sayfas\u0131 Euro<\/strong> olarak fiyat\u0131 web sayfas\u0131nda payla\u015fm\u0131\u015flar. Hem incelemeyi, hem fiyat aral\u0131\u011f\u0131n\u0131 sayfa i\u00e7erisine yans\u0131tm\u0131\u015flar.<\/p>\n
Daha Kapsaml\u0131 Kullan\u0131l\u0131\u015f\u0131<\/h3>\n
<div itemscope itemtype=\"http:\/\/schema.org\/Offer\">\n  <span itemprop=\"name\">Blend-O-Matic<\/span>\n  <span itemprop=\"price\">$19.95<\/span>\n  <div itemprop=\"reviews\" itemscope itemtype=\"http:\/\/schema.org\/AggregateRating\"<\/strong>>\n    <img src=\"four-stars.jpg\" \/>\n    <meta itemprop=\"ratingValue\" content=\"4\" \/><\/strong>\n    <meta itemprop=\"bestRating\" content=\"5\" \/><\/strong>\n    Based on <span itemprop=\"ratingCount\"<\/strong>>25<\/span> user ratings\n  <\/div>\n<\/div><\/pre>\n
e-Ticaret sitemizde yans\u0131taca\u011f\u0131m\u0131z \u00fcr\u00fcn ad\u0131, fiyat\u0131, oylama durumlar\u0131n\u0131<\/strong> yans\u0131t\u0131rken Microdata kullanmak aramalar i\u00e7in ciddi kazan\u0131mlar sa\u011flayacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
Anla\u015fmalar\u0131 ajanslar\u0131m\u0131z i\u00e7in ba\u015flang\u0131\u00e7 seviyesinde baz\u0131 \u00f6nemli notlar\u0131 payla\u015fmaya devam ediyoruz. Microdata, giri\u015f seviyesinde SEO uygulamas\u0131 i\u00e7in \u00f6nemle e-Ticaret portallar\u0131n da %30‘a varan hit art\u0131\u015f\u0131 sa\u011flar. Kullan\u0131m\u0131 asl\u0131nda d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fc kadar zor de\u011fildir. Hen\u00fcz T\u00fcrk\u00e7e \u0130nternet \u00fczerinde de yeterli kullan\u0131m rakamlar\u0131nada sahip oldu\u011fu s\u00f6ylenemez. Fakat; T\u00fcrk Sem olarak, anla\u015fmal\u0131 ajanslar\u0131m\u0131z\u0131n e-Ticaret sitelerinde kullanmalar\u0131na te\u015fvik etmekteyiz.<\/p>\n","protected":false},"author":1,"featured_media":70766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bizden-gelismeler"],"_links":{"self":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/1670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/comments?post=1670"}],"version-history":[{"count":0,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/1670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media\/70766"}],"wp:attachment":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media?parent=1670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/categories?post=1670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/tags?post=1670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}