{"id":1684,"date":"2023-05-31T01:01:00","date_gmt":"2023-05-30T22:01:00","guid":{"rendered":"http:\/\/www.turksem.com\/?p=1684"},"modified":"2023-05-31T01:01:00","modified_gmt":"2023-05-30T22:01:00","slug":"domain-yasi-seo","status":"publish","type":"post","link":"https:\/\/otel.name.tr\/index.php\/2023\/05\/31\/domain-yasi-seo\/","title":{"rendered":"Domain Ya\u015f\u0131n\u0131n Google S\u0131ralamada Etkisi"},"content":{"rendered":"

Domain ya\u015f\u0131n\u0131n veya ne kadar uzun s\u00fcre uzat\u0131ld\u0131\u011f\u0131n\u0131n SEO’ya etkisinin d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fc kadar ciddi bir katk\u0131s\u0131 yoktur. (bir ufak katk\u0131s\u0131 elbette var<\/em>) Bu konu da t\u00fcm T\u00fcrk\u00e7e SEO makalelerinde domain ya\u015f\u0131n\u0131n \u00f6nemi vurgulanmakta, fakat; durum o kadar basit de\u011fil. Domainlerini 10 y\u0131l gibi ciddi s\u00fcre\u00e7lerde uzatmay\u0131 d\u00fc\u015f\u00fcnen dan\u0131\u015fmanl\u0131k yapt\u0131\u011f\u0131m firmalar oldu<\/strong>. Baz\u0131 SEO \u00fczerine okuduklar\u0131 makalelerden ula\u015ft\u0131klar\u0131 bilgiler gere\u011fi b\u00f6yle bir kan\u0131ya sahip olduklar\u0131 belli.<\/p>\n

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\"mattcutts\"Google \u00e7al\u0131\u015fanlar\u0131ndan Matt Cutts<\/strong><\/a> kendi blogun da konuya a\u00e7\u0131kl\u0131k getirmi\u015f. K\u0131saca \u015fu \u015fekilde, “Domain ya\u015f\u0131n\u0131n \u00f6nemli oldu\u011fu fakat, \u00e7okta \u00f6nemli olmad\u0131\u011f\u0131 \u00fczerineydi.<\/em>” belirtmi\u015f.<\/p>\n<\/blockquote>\n

Buradan da anla\u015f\u0131laca\u011f\u0131 gibi domain ya\u015f\u0131 ile ilgili k\u0131staslar\u0131n bir paket halinde \u00f6nemli olma durumlar\u0131 vard\u0131r. \u0130\u00e7erisinde domain ya\u015f\u0131, domain sahibi, domainin sahibinin \u00fclkesi gibi bilgiler etkenlik g\u00f6sterir. Nedenlerine k\u0131saca bakacak olursak;<\/p>\n

Domain Ya\u015f\u0131 ve SEO<\/h4>\n

Inbound Pazarlama i\u00e7erisinde yeni pazarlama stratejisine de\u011finmi\u015ftik. 2013 y\u0131l\u0131ndan bu yana trend haline gelen Inbound Pazarlama<\/a> etkinli\u011fini koruyor. SEO i\u00e7in domain ya\u015f\u0131 projenin ne denli \u00f6nemli oldu\u011funu, sahibinin projeye ne kadar \u00f6nem verdi\u011fini ifade etti\u011fi i\u00e7in \u00f6nemlidir. Daha fazla SEO’ya bir katk\u0131s\u0131 g\u00f6r\u00fcnm\u00fcyor.<\/span><\/strong><\/p>\n

Domain Sahibi ve SEO<\/h4>\n

Whois bilgisinde g\u00f6r\u00fcnen Domain Sahibi k\u0131sm\u0131nda ki ge\u00e7en isminde SEO’ya katk\u0131s\u0131 vard\u0131r. Daha \u00f6nceleri ba\u015far\u0131l\u0131 i\u015fler \u00e7\u0131kartm\u0131\u015f alan ad\u0131 sahibine bak\u0131\u015f a\u00e7\u0131s\u0131 ile yeni ba\u015flayan bir ki\u015fiye bak\u0131\u015f a\u00e7\u0131s\u0131 ayn\u0131 de\u011fil. Bu sebepten Google, Whois k\u0131sm\u0131nda yer alan “Alan Ad\u0131 Sahibi<\/strong>” k\u0131sm\u0131na da bakmaktad\u0131r. Tabi bu k\u0131s\u0131mlar daha \u00f6nce de belirtti\u011fim gibi paket halindedir.<\/p>\n

Domain Sahibi Adresi ve SEO<\/h4>\n

Domain sahibi Whois<\/strong>‘te \u00e7\u0131kan adresi \u0130talya’da ise ve site T\u00fcrk\u00e7e ise bu durum \u00e7ok ufakta olsa ilk sitenin a\u00e7\u0131l\u0131\u015f s\u00fcrecinde olmak \u00fczere baz\u0131 s\u0131k\u0131nt\u0131lar \u00e7\u0131kartmaktad\u0131r. Bu k\u0131sma da bakt\u0131\u011f\u0131n\u0131 biliyoruz. Fakat bu \u00f6zellikler genel anlamda site i\u00e7in bir karar vermesini sa\u011flamaz.<\/p>\n

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Ayn\u0131 \u015fekilde domain ad\u0131n\u0131n “.tr” uzant\u0131l\u0131 olmas\u0131 da Google T\u00fcrk\u00e7e sonu\u00e7lar\u0131nda \u00f6nde gelmesini de kolayla\u015ft\u0131r\u0131r. Bu durum di\u011fer t\u00fcm \u00fclkeler i\u00e7in ge\u00e7erlidir.<\/p>\n<\/blockquote>\n

Domain Ya\u015f\u0131 Efsanesi \u00d6zet<\/h3>\n

Domain ya\u015f\u0131 konusunun tam olarak SEO’ya etkisinin efsanevi oldu\u011funu belirtmemiz gerek. 10 y\u0131l gibi bir s\u00fcre domaini uzatmak kesinlikle SEO’ya d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fc kadar etkisi yok. Matt zaten kendisi bu konunun d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fc kadar etkili olmad\u0131\u011f\u0131n\u0131 belirtip, temel unsurun Inbound Pazarlama’da de\u011findi\u011fimiz noktalar oldu\u011funu s\u00f6yl\u00fcyor.<\/p>\n

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  1. E\u015fsiz, y\u00fcksek kaliteli i\u00e7erik<\/li>\n
  2. i\u00e7erik miktar\u0131<\/li>\n
  3. \u0130\u00e7eri\u011finizi harici geri ba\u011flant\u0131lar\u0131<\/li>\n<\/ol>\n