{"id":2291,"date":"2016-04-04T13:46:07","date_gmt":"2016-04-04T10:46:07","guid":{"rendered":"http:\/\/www.turksem.com\/?p=2291"},"modified":"2016-04-04T13:46:07","modified_gmt":"2016-04-04T10:46:07","slug":"seeding-nedir-seoya-katkisi-nasil-olur","status":"publish","type":"post","link":"https:\/\/otel.name.tr\/index.php\/2016\/04\/04\/seeding-nedir-seoya-katkisi-nasil-olur\/","title":{"rendered":"Seeding Nedir? SEO’ya Katk\u0131s\u0131 Nas\u0131l Olur?"},"content":{"rendered":"

Sosyal medyan\u0131n en parlak d\u00f6nemlerinin Facebook<\/strong> ile ya\u015fad\u0131ktan sonra Seeding<\/strong> kelime icad\u0131n\u0131 da ayn\u0131 d\u00f6nemde ya\u015fad\u0131k. Bu alanda bir \u00e7ok Sosyal Medya ajans\u0131 da \u00e7al\u0131\u015fmalar yapt\u0131 ve \u00f6nemli bir k\u0131sm\u0131n\u0131n \u00e7al\u0131\u015fmalar\u0131 reklam verenler i\u00e7in hayal k\u0131r\u0131kl\u0131\u011f\u0131 ya\u015fatt\u0131. Bunlar\u0131n nedenlerini detayl\u0131ca inceleyece\u011fimiz yaz\u0131m\u0131zda, g\u00fcn\u00fcm\u00fcz Seeding’i de g\u00f6z atm\u0131\u015f olaca\u011f\u0131z.<\/p>\n

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Seeding g\u00fcn\u00fcm\u00fczde en parlak d\u00f6nemini ise Twitter<\/strong> ile TT olmak istenen kelimelerle ya\u015fam\u0131\u015ft\u0131r.<\/p>\n<\/blockquote>\n

<\/p>\n

Seeding Nedir?<\/h3>\n

Bir payla\u015f\u0131m\u0131n \u00e7e\u015fitli sayfa ve kullan\u0131c\u0131lar taraf\u0131ndan payla\u015fmas\u0131 ve payla\u015f\u0131lan hesaplar\u0131n takipci ve arkada\u015flar\u0131 aras\u0131nda da payla\u015fmas\u0131 temeline dayanan bir t\u00fcr Sosyal Medya’da g\u00fcndem olu\u015fturma \u00e7al\u0131\u015fmalar\u0131n\u0131n genel ad\u0131na denir. Seeding, Facebook, Twitter, \u0130nstagram, Youtube, Vimeo, Google Plus, Linkedin gibi aktif kullan\u0131c\u0131lar i\u00e7eren sosyal medyalar \u00fczerinden ger\u00e7ekle\u015ftirilir.<\/p>\n

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\u00d6nemli Not :<\/strong><\/span>
\nBloglar \u00fczerinden ger\u00e7ekle\u015ftirilen payla\u015f\u0131mlar tam olarak Sosyal Medya payla\u015f\u0131m mant\u0131\u011f\u0131 Seeding i\u00e7erisinde yer almaz. Bloglar \u00fczerinde yap\u0131lan \u00e7al\u0131\u015fmalar\u0131 SEO bazl\u0131 de\u011ferlendirmek gerekir ve ayn\u0131 anda onlarca farkl\u0131 blogtan ayn\u0131 i\u00e7eri\u011fi payla\u015fmak ise \u0130nternet kirlili\u011fine neden olmakta bu sebeple de spam kategorisinde de\u011ferlendirmek gerekir.<\/p>\n<\/blockquote>\n

\"socilamediaseeding\"<\/p>\n

Sosyal Seeding Stratejisi Nas\u0131l Olmal\u0131d\u0131r?<\/h3>\n

Organik ve \u0130norganik Takip\u00e7i Edinimlerinin Etkisi<\/strong><\/span><\/p>\n

\u00d6ncelikle Sosyal Medya Seeding<\/strong> \u00e7al\u0131\u015fmas\u0131na karar verdiyseniz, \u00e7al\u0131\u015faca\u011f\u0131n\u0131z Seeding yapan Sosyal Medya ajans\u0131 sayfa ve kullan\u0131c\u0131lar\u0131n\u0131n organik olmas\u0131na \u00f6zen g\u00f6steriniz.  Yani inorganik yollarla edindikleri takip\u00e7i kitleleri mevcutsa bu payla\u015f\u0131mlar\u0131n\u0131z hi\u00e7 bir ilgi ile kar\u015f\u0131la\u015fmayacakt\u0131r. Milyonlarca takipcili baz\u0131 sosyal medya hesaplar\u0131 ki bunlar olduk\u00e7a b\u00fcy\u00fck olan hesaplar. Reklam veren baz\u0131 firmalar\u0131m\u0131zda geri d\u00f6n\u00fc\u015flerin 100 civar\u0131nda ziyaret\u00e7i de kalmas\u0131 ciddi bir hayal k\u0131r\u0131kl\u0131\u011f\u0131 ya\u015fam\u0131m\u0131za neden olmu\u015ftu. Bunun gibi b\u00fcy\u00fck sayfalar\u0131n bir k\u0131sm\u0131 takip\u00e7ilerini inorganik yollarla edindikleri i\u00e7in geri d\u00f6n\u00fc\u015fleri olduk\u00e7a zay\u0131f olacakt\u0131r. Bu sebeple Seeding \u00e7al\u0131\u015fmas\u0131 yap\u0131lacak sayfalara g\u00f6z at\u0131lmal\u0131 ve daha \u00f6nceki payla\u015f\u0131mlar\u0131n\u0131n ne kadarl\u0131k bir kitleye ula\u015ft\u0131\u011f\u0131 g\u00f6zlenmelidir.<\/p>\n

Dikkat \u00c7eki\u015fi Payla\u015f\u0131m\u0131n Seeding Ba\u015far\u0131s\u0131na Etkisi<\/strong><\/span><\/p>\n

Seeding’te temel unsur payla\u015f\u0131m\u0131n di\u011fer kullan\u0131c\u0131lar taraf\u0131ndan etkile\u015fime ge\u00e7mesiyle alakal\u0131d\u0131r. Sosyal medya ula\u015f\u0131m stratejisi \u015fu mant\u0131kta \u00e7al\u0131\u015fmaktad\u0131r. Siz payla\u015f\u0131m\u0131 yapars\u0131n\u0131z, 100 denek kullan\u0131c\u0131ya g\u00f6sterilir. Bu 100 ki\u015fiden en az 1 tanesinin etkile\u015fime girmesi beklenmektedir. Etkile\u015fime giren her 1 ki\u015fi i\u00e7in 100 ki\u015filik di\u011fer bir grup kiliti a\u00e7\u0131l\u0131r ve onlara ula\u015ft\u0131r\u0131l\u0131r. Bu \u015fekilde sayfa ve sayfalar\u0131n t\u00fcm kullan\u0131c\u0131lar\u0131na eri\u015fimi sa\u011flan\u0131r.<\/p>\n

Burada kullan\u0131c\u0131lar\u0131n Seeding’te be\u011feni veya yorum yapmas\u0131ndan daha ziyadesiyle temel etkile\u015fim modelinin “Payla\u015fmak” oldu\u011fu s\u00f6ylenir. Bu sebeple kullan\u0131c\u0131n\u0131n payla\u015fabilece\u011fi kalite oran\u0131na sahip bir payla\u015f\u0131m s\u00f6z konusu olmal\u0131d\u0131r.<\/p>\n

Seeding’in SEO’ya Katk\u0131s\u0131 Olumludur<\/h3>\n

Sosyal medya ve arama motorlar\u0131 aras\u0131nda \u00f6nemli bir etkile\u015fim s\u00f6z konusudur. Google bunu bir ka\u00e7 y\u0131l \u00f6nceye kadar inkaar etse de g\u00fcn\u00fcm\u00fczde Sosyal Medya \u00fczerinde ki \u00e7al\u0131\u015fmalar\u0131n ve genel olarak sitenin resmi sayfas\u0131n\u0131n durumunun SEO’da baz\u0131 paramatreleri \u00e7al\u0131\u015ft\u0131rd\u0131\u011f\u0131n\u0131 belirtmi\u015flerdi. \u00d6ncelikle Google \u00e7al\u0131\u015fma mant\u0131\u011f\u0131 da “insanlar\u0131n sevecekleri i\u00e7erikler<\/strong>” mant\u0131\u011f\u0131 \u00fczerine kuruludur. Bu sebeple insan be\u011fenisi ise arama motor kalite anlay\u0131\u015f\u0131 benze\u015fik algoritmalar \u00fczerine kuruludur. Yani Seeding’te ba\u015far\u0131l\u0131 sonu\u00e7lar getiren payla\u015f\u0131lan sayfa, Google \u00fczerinde de zaten ba\u015far\u0131l\u0131 s\u0131ralar getirecektir. Bu do\u011fal bir s\u00fcre\u00e7tir ve temel mant\u0131klar\u0131 bu \u015fekilde kesi\u015fir.<\/p>\n

Sosyal medyada payla\u015f\u0131lan web sayfan\u0131za ait i\u00e7erikte arama motorlar\u0131na katk\u0131 sa\u011flanmas\u0131 i\u00e7in \u00f6ncelikle payla\u015f\u0131m\u0131n “Herkese” a\u00e7\u0131k olmas\u0131 gerekmektedir. Aksi taktirde Google, bu payla\u015f\u0131m\u0131n yap\u0131l\u0131p yap\u0131lmad\u0131\u011f\u0131n\u0131 bilemez. Her ne kadar \u00e7ok ki\u015finin sayfas\u0131nda “herkese a\u00e7\u0131k” olarak payla\u015f\u0131m yap\u0131ld\u0131ysa Google SEO \u00e7al\u0131\u015fmalar\u0131na da o kadar katk\u0131s\u0131 olur.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sosyal medyan\u0131n en parlak d\u00f6nemlerinin Facebook ile ya\u015fad\u0131ktan sonra Seeding kelime icad\u0131n\u0131 da ayn\u0131 d\u00f6nemde ya\u015fad\u0131k. Bu alanda bir \u00e7ok Sosyal Medya ajans\u0131 da \u00e7al\u0131\u015fmalar yapt\u0131 ve \u00f6nemli bir k\u0131sm\u0131n\u0131n \u00e7al\u0131\u015fmalar\u0131 reklam verenler i\u00e7in hayal k\u0131r\u0131kl\u0131\u011f\u0131 ya\u015fatt\u0131. Bunlar\u0131n nedenlerini detayl\u0131ca inceleyece\u011fimiz yaz\u0131m\u0131zda, g\u00fcn\u00fcm\u00fcz Seeding’i de g\u00f6z atm\u0131\u015f olaca\u011f\u0131z. Seeding g\u00fcn\u00fcm\u00fczde en parlak d\u00f6nemini ise Twitter […]<\/p>\n","protected":false},"author":1,"featured_media":72079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[],"class_list":["post-2291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ilham-verici-konular","category-seo-bilgileri"],"_links":{"self":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/2291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/comments?post=2291"}],"version-history":[{"count":0,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/2291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media\/72079"}],"wp:attachment":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media?parent=2291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/categories?post=2291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/tags?post=2291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}