{"id":3697,"date":"2022-11-24T21:29:04","date_gmt":"2022-11-24T18:29:04","guid":{"rendered":"https:\/\/www.turksem.com\/?p=3697"},"modified":"2022-11-24T21:29:04","modified_gmt":"2022-11-24T18:29:04","slug":"google-reklamlari-ve-seo-tiklanma-farki","status":"publish","type":"post","link":"https:\/\/otel.name.tr\/index.php\/2022\/11\/24\/google-reklamlari-ve-seo-tiklanma-farki\/","title":{"rendered":"Google Reklamlar\u0131 ve SEO T\u0131klanma Fark\u0131"},"content":{"rendered":"<p>SEO ve Digital Marketing konusunda Akademik makaleleri ara\u015ft\u0131r\u0131rken yak\u0131n zamanda bir i\u00e7eri\u011fe rastgeldik. \u0130lgili veri kayna\u011f\u0131m\u0131z <a href=\"https:\/\/ama.org\"><strong>American Marketing Assoiation<\/strong><\/a> taraf\u0131ndan da teyit edilmi\u015f.\u00a0 Akademik makalelerde ula\u015ft\u0131\u011f\u0131m dikkat \u00e7ekici bilgileri \u015fu \u015fekilde s\u0131ralayabilirim.<\/p>\n<ul>\n<li><strong>67.000 kullan\u0131c\u0131 her g\u00fcn her saniye bir Google aramas\u0131 yap\u0131yor.<\/strong><\/li>\n<\/ul>\n<p>Ara\u015ft\u0131rmalar\u0131mda Google \u00fczerinde her saniye d\u00fcnya genelinde 67.000 ki\u015finin bir aramaya ula\u015fmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 belirtebiliriz. Tabi buradaki veride di\u011fer arama motorlar\u0131n\u0131 dahil etmiyor.<\/p>\n<ul>\n<li><strong>\u00c7evrimi\u00e7i ara\u015ft\u0131rmalar\u0131n y\u00fczde 93&#8217;\u00fc bir arama motoru sorgusuyla ba\u015flar.<\/strong><\/li>\n<\/ul>\n<p>\u0130nsanlar online ara\u015ft\u0131rmalar\u0131na veya web gezintilerine Google \u00fczerinden %93 gibi a\u015f\u0131r\u0131 y\u00fcksek bir oranda ba\u015flad\u0131\u011f\u0131 belirtiliyor.<\/p>\n<ul>\n<li><strong>Arama yapanlar\u0131n y\u00fczde 80&#8217;i, arama sonu\u00e7lar\u0131ndaki \u00fccretli reklamlar\u0131 dikkate alm\u0131yor.<\/strong><\/li>\n<\/ul>\n<p>Bu ba\u015fl\u0131\u011f\u0131m\u0131z\u0131n cevab\u0131. 10 ki\u015fiden 8&#8217;i Google reklamlar\u0131n\u0131 atl\u0131yor ve do\u011fal sonu\u00e7lara ula\u015f\u0131yor. Yani Do\u011fal sonu\u00e7lar\u0131n kazan\u0131mlar\u0131 reklamlara g\u00f6re 4 kat daha y\u00fcksek.<\/p>\n<p>Google Reklamlar\u0131 <strong>1<\/strong> Birim<br \/>\nDo\u011fal Sonu\u00e7lar <strong>4<\/strong> Birim<\/p>\n<p>Bu veri 2022 y\u0131l\u0131 istatistiklerine g\u00f6re <strong>Amerikan Pazarlama Derne\u011fi<\/strong> ama.org \u00fczerinden verilmi\u015ftir.<\/p>\n<ul>\n<li><strong>Arama motoru aramalar\u0131n\u0131n y\u00fczde 58&#8217;i mobil cihazlardan geliyor.<\/strong><\/li>\n<\/ul>\n<p>Arama motorlar\u0131 \u00fczerinde yap\u0131lan sorgular\u0131n 2022&#8217;de %58&#8217;i mobil ger\u00e7ekle\u015fiyor.<\/p>\n<ul>\n<li><strong>Google aramalar\u0131n\u0131n y\u00fczde 46&#8217;s\u0131 yerel ve co\u011frafi odakl\u0131d\u0131r.<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.turksem.com\/seo\">T\u00fcrk SEM &#8211; SEO<\/a> \u00e7al\u0131\u015fmalar\u0131nda ba\u015flang\u0131\u00e7 noktam\u0131z Proje y\u00f6netiminde yerelden &#8211; ulusala, \u00f6zelden &#8211; genele \u015feklindedir. Burada arama sonu\u00e7lar\u0131nda %46 gibi devasal bir yerel sonu\u00e7 a\u011f\u0131rl\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/p>\n<ul>\n<li><strong>E-ticaret sitelerine y\u00f6nelik k\u00fcresel trafi\u011fin y\u00fczde 39&#8217;u arama motorlar\u0131ndan geliyor.<\/strong><\/li>\n<\/ul>\n<p>1.000 TL alt\u0131 \u00fcr\u00fcnlerde Sosyal Medya (Instagram) e-Ticaret&#8217;te \u00e7ok m\u00fchim. Fakat bir kullan\u0131c\u0131 1.000 TL \u00fcst\u00fcnde bir \u00fccret \u00f6deyerek bir \u00fcr\u00fcn alacaksa Google \u00fczerinden o \u00fcr\u00fcn\u00fc dikkatlice ara\u015ft\u0131rmakta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO ve Digital Marketing konusunda Akademik makaleleri ara\u015ft\u0131r\u0131rken yak\u0131n zamanda bir i\u00e7eri\u011fe rastgeldik. \u0130lgili veri kayna\u011f\u0131m\u0131z American Marketing Assoiation taraf\u0131ndan da teyit edilmi\u015f.\u00a0 Akademik makalelerde ula\u015ft\u0131\u011f\u0131m dikkat \u00e7ekici bilgileri \u015fu \u015fekilde s\u0131ralayabilirim. 67.000 kullan\u0131c\u0131 her g\u00fcn her saniye bir Google aramas\u0131 yap\u0131yor. Ara\u015ft\u0131rmalar\u0131mda Google \u00fczerinde her saniye d\u00fcnya genelinde 67.000 ki\u015finin bir aramaya ula\u015fmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,8],"tags":[],"class_list":["post-3697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-seo-bilgileri"],"_links":{"self":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/3697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/comments?post=3697"}],"version-history":[{"count":0,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/3697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media\/3698"}],"wp:attachment":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media?parent=3697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/categories?post=3697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/tags?post=3697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}