{"id":72843,"date":"2023-10-15T03:03:00","date_gmt":"2023-10-15T00:03:00","guid":{"rendered":"https:\/\/www.turksem.com\/?p=72843"},"modified":"2023-10-15T03:03:00","modified_gmt":"2023-10-15T00:03:00","slug":"dijital-pazarlama","status":"publish","type":"post","link":"https:\/\/otel.name.tr\/index.php\/2023\/10\/15\/dijital-pazarlama\/","title":{"rendered":"Dijital Pazarlama Nedir ve 8 T\u00fcr\u00fc Nelerdir?"},"content":{"rendered":"\n<p><strong>Dijital pazarlama genel olarak sekiz ana kategoriye ayr\u0131labilir: ba\u011fl\u0131 kurulu\u015f pazarlamas\u0131, i\u00e7erik pazarlamas\u0131, e-posta pazarlamas\u0131, pazarlama analiti\u011fi, mobil pazarlama, t\u0131klama ba\u015f\u0131na \u00f6deme, arama motoru optimizasyonu ve sosyal medya pazarlamas\u0131.<\/strong><\/p>\n\n\n\n<p>Ge\u00e7ti\u011fimiz <strong>on y\u0131lda dijital pazarlama bir kurulu\u015fun genel pazarlama stratejisinde hayati bir bile\u015fen haline d\u00f6n\u00fc\u015fmesine \u015fahit olduk<\/strong>.&nbsp;\u015eirketlerin mesajlar\u0131n\u0131 belirli bir hedef kitleye ula\u015facak \u015fekilde uyarlamas\u0131na olanak tan\u0131rken, \u00fcr\u00fcnleriyle ilgilenmesi muhtemel ki\u015filere do\u011frudan pazarlama yapmay\u0131 da m\u00fcmk\u00fcn k\u0131ld\u0131.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fcb9000f\">Bu konuyu (<strong>Dijital Pazarlama Nedir?<\/strong>) okumak istemeyenler i\u00e7in <strong>Podcast<\/strong> yay\u0131n\u0131m\u0131zda \u00f6zetledik. \u015eimdi dinleyebilirsiniz. <a href=\"https:\/\/open.spotify.com\/episode\/5cioEpUk6jvqDZJL4zeAcl\"><strong>Spotify&#8217;dan dinlemek i\u00e7in<\/strong><\/a><\/p>\n\n\n\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5cioEpUk6jvqDZJL4zeAcl?utm_source=generator&#038;theme=0\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">Basit Anlamda Dijital Pazarlama Nedir?<\/h2>\n\n\n\n<p><strong>Dijital pazarlama, t\u00fcketicilere \u00e7evrimi\u00e7i ula\u015fmak i\u00e7in kullan\u0131lan&nbsp;\u00e7ok&nbsp;\u00e7e\u015fitli pazarlama taktiklerini ve teknolojilerini genel olarak kapsar<\/strong>.&nbsp;\u00c7evrimi\u00e7i pazarlaman\u0131n bir di\u011fer faydas\u0131 kurulu\u015flar\u0131n bir marka kimli\u011fi olu\u015fturmas\u0131na olanak tan\u0131r. Pazarlama sekt\u00f6r\u00fcnde ise dijital pazarlama devrim yarat\u0131p, bir \u00e7a\u011f\u0131 kapat\u0131p yeni bir \u00e7a\u011f a\u00e7m\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>&nbsp;Dijital pazarlaman\u0131n pazarlama anlay\u0131\u015f\u0131, <strong>stratejik d\u00fc\u015f\u00fcnme ve b\u00fcy\u00fck miktarda veriyi y\u00f6netme becerisi gerekmektedir<\/strong>.&nbsp;Geleneksel pazarlamac\u0131lar\u0131n a\u015fina oldu\u011fu ilkelerin \u00e7o\u011fu dijital pazarlama i\u00e7erisinde vard\u0131r ve hem temel bilgi hem de teknik bilgi birikimi gerektirir.<\/p>\n\n\n\n<p>\u0130ki disiplin <strong>geleneksel ve dijital reklam modelleri<\/strong> farkl\u0131 t\u00fcketici gruplar\u0131yla ba\u011flant\u0131 kurmaya hizmet ediyor.&nbsp;&#8220;<em>Geleneksel medya geni\u015f bir t\u00fcketici taban\u0131na ula\u015fman\u0131n harika bir yoluyken, dijital medya \u00e7ok spesifik hedef kitlelere ula\u015fma yetene\u011fine sahiptir<\/em>&#8221; <\/p>\n\n\n\n<p><strong>Dijital pazarlaman\u0131n temelleri&nbsp;hakk\u0131nda daha fazla bilgi edinmek i\u00e7in devam ediyoruz.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dijital Pazarlama<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th>Pazarlama T\u00fcr\u00fc<\/th><th>Hedef Kitle<\/th><th>Platform<\/th><th>\u0130\u00e7erik T\u00fcr\u00fc<\/th><th>\u00d6l\u00e7\u00fcmleme<\/th><th>Etkile\u015fim D\u00fczeyi<\/th><th>Maliyet<\/th><\/tr><\/thead><tbody><tr><td><strong>SEO<\/strong><\/td><td>Arama yapanlar<\/td><td>Arama motorlar\u0131<\/td><td>Web sayfalar\u0131, blog yaz\u0131lar\u0131<\/td><td>Organik trafik, s\u0131ralama<\/td><td>D\u00fc\u015f\u00fck<\/td><td>D\u00fc\u015f\u00fck-Orta<\/td><\/tr><tr><td><strong>\u0130\u00e7erik Pazarlama<\/strong><\/td><td>Geni\u015f kitle<\/td><td>Blog, sosyal medya, e-posta<\/td><td>Yaz\u0131, video, infografik<\/td><td>Trafik, etkile\u015fim oran\u0131<\/td><td>Orta<\/td><td>D\u00fc\u015f\u00fck-Y\u00fcksek<\/td><\/tr><tr><td><strong>Sosyal Medya Pazarlama<\/strong><\/td><td>Sosyal medya kullan\u0131c\u0131lar\u0131<\/td><td>Sosyal platformlar<\/td><td>K\u0131sa metinler, g\u00f6rseller, videolar<\/td><td>Takip\u00e7i say\u0131s\u0131, etkile\u015fim<\/td><td>Y\u00fcksek<\/td><td>D\u00fc\u015f\u00fck-Y\u00fcksek<\/td><\/tr><tr><td><strong>E-posta Pazarlama<\/strong><\/td><td>Mevcut m\u00fc\u015fteriler, aboneler<\/td><td>E-posta servisleri<\/td><td>Metin, g\u00f6rsel<\/td><td>A\u00e7\u0131lma oran\u0131, t\u0131klama oran\u0131<\/td><td>Orta<\/td><td>D\u00fc\u015f\u00fck<\/td><\/tr><tr><td><strong>Affiliate Pazarlama<\/strong><\/td><td>Ni\u015fe kitleler<\/td><td>Bloglar, sosyal medya<\/td><td>\u0130nceleme, tan\u0131t\u0131m i\u00e7eri\u011fi<\/td><td>T\u0131klama, sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm\u00fc<\/td><td>D\u00fc\u015f\u00fck-Orta<\/td><td>D\u00fc\u015f\u00fck<\/td><\/tr><tr><td><strong>\u0130nfluencer Pazarlama<\/strong><\/td><td>Spesifik kitleler<\/td><td>Sosyal medya<\/td><td>Sponsorlu i\u00e7erik, \u00fcr\u00fcn yerle\u015ftirme<\/td><td>Etkile\u015fim, sat\u0131\u015f<\/td><td>Y\u00fcksek<\/td><td>Orta-Y\u00fcksek<\/td><\/tr><tr><td><strong>PPC (T\u0131klama Ba\u015f\u0131na \u00d6deme)<\/strong><\/td><td>Hedeflenmi\u015f kitle<\/td><td>Arama motorlar\u0131, sosyal medya<\/td><td>Reklam metni, g\u00f6rsel<\/td><td>T\u0131klama oran\u0131, d\u00f6n\u00fc\u015f\u00fcm<\/td><td>D\u00fc\u015f\u00fck<\/td><td>Y\u00fcksek<\/td><\/tr><tr><td><strong>Video Pazarlama<\/strong><\/td><td>Geni\u015f kitle<\/td><td>YouTube, sosyal medya<\/td><td>Video i\u00e7erik<\/td><td>\u0130zlenme say\u0131s\u0131, etkile\u015fim<\/td><td>Y\u00fcksek<\/td><td>Orta-Y\u00fcksek<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Dijital Pazarlama<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Dijital Pazarlaman\u0131n 8 T\u00fcr\u00fc Nelerdir?<\/h2>\n\n\n\n<p>En pop\u00fcler dijital pazarlama t\u00fcrlerinden en \u00f6nemli 8 t\u00fcr\u00fcnden T\u00fcrk SEM <strong>Dijital Pazarlama nedir?<\/strong> i\u00e7eri\u011fimizde yer verdik.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Affiliate Pazarlama<\/h3>\n\n\n\n<p>\u00c7evrimi\u00e7i pazarlaman\u0131n artan \u00f6nemiyle birlikte, etkileyici pazarlama olarak da bilinen Affiliate pazarlamas\u0131, t\u00fcketiciler ve kurulu\u015flar aras\u0131ndaki bo\u015flu\u011fu doldurma konusunda bir\u00e7ok firma aras\u0131nda pop\u00fcler hale geldi.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/affiliyet-pazarlama.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/affiliyet-pazarlama-1024x512.jpg\" alt=\"affiliate pazarlama\" class=\"wp-image-72844\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/affiliyet-pazarlama-1024x512.jpg 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/affiliyet-pazarlama-300x150.jpg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/affiliyet-pazarlama-768x384.jpg 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/affiliyet-pazarlama.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Peki <strong>Affiliate pazarlamas\u0131 nedir?<\/strong><\/p>\n\n\n\n<p>Affiliate pazarlamas\u0131, reklam uzmanlar\u0131n\u0131n ve sosyal medya fenomenlerinin giderek artan pop\u00fclaritesinden yararlan\u0131r.&nbsp;Bu <strong>\u00fc\u00e7\u00fcnc\u00fc taraf influencerlar ile \u00e7al\u0131\u015f\u0131p, kar\u015f\u0131l\u0131\u011f\u0131nda \u00fcr\u00fcn veya hizmetleri tan\u0131tmak i\u00e7in i\u015fbirli\u011fi yapar<\/strong>.&nbsp;\u0130\u015fbirli\u011fi i\u00e7indeki influencer kurulu\u015funuza daha fazla i\u015f getirmek ve yeni potansiyel m\u00fc\u015fteriler yaratmak i\u00e7in hedef kitlelerine <strong>g\u00f6nderiler, bloglar veya videolarla<\/strong> dikkat \u00e7ekerler.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#8dd2fc1c\">2006 &#8211; 2007 gibi Affiliate Pazarlama t\u00fcr\u00fc genel olarak web siteleri \u00fczerinden olurdu ve pazar pay\u0131 olduk\u00e7a k\u00fc\u00e7\u00fckt\u00fc. Siteler i\u00e7erisine alakal\u0131 anla\u015fmal\u0131 ba\u011flant\u0131lar\u0131 koyar ve biraz maddi gelir elde etmeye \u00e7al\u0131\u015f\u0131rd\u0131k. O d\u00f6nem i\u00e7in bunu i\u00e7 pazarda en ba\u015far\u0131l\u0131 yapan firma <strong>Reklam Store<\/strong> olmu\u015ftu.<\/p>\n\n\n\n<p>Son birka\u00e7 y\u0131lda, ba\u011fl\u0131 kurulu\u015f veya Affiliate pazarlama, <strong>TikTok, Instagram, Youtube<\/strong> gibi&nbsp;yeni medyan\u0131n&nbsp;ve bloglar\u0131n e\u011flence ve haberin ana ak\u0131m bi\u00e7imi haline gelmesiyle b\u00fcy\u00fck \u00f6l\u00e7\u00fcde b\u00fcy\u00fcd\u00fc.&nbsp;Affiliate  pazarlamas\u0131, dijital pazarlaman\u0131n en pop\u00fcler alt dallar\u0131ndan biri haline geldi.&nbsp;<strong>Influencer Marketing Hub<\/strong>&#8216;a g\u00f6re, <strong>Affiliate pazarlama sekt\u00f6r\u00fcn\u00fcn \u00f6n\u00fcm\u00fczdeki y\u0131l&nbsp;<a href=\"https:\/\/influencermarketinghub.com\/affiliate-marketing-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">12 milyar dolarl\u0131k<\/a>&nbsp;bir sekt\u00f6r olaca\u011f\u0131 tahmin ediliyor<\/strong>.<\/p>\n\n\n\n<p>BLS&#8217;ye g\u00f6re Reklamc\u0131lar\u0131n say\u0131s\u0131 b\u00fcy\u00fcyor ve \u00f6n\u00fcm\u00fczdeki y\u0131llarda bu y\u00fckseli\u015fi devam edecek. T\u00fcrk SEM olarak ara\u015ft\u0131rmalar\u0131m\u0131zda&nbsp;<strong>ABD \u00c7al\u0131\u015fma ve \u0130statistik B\u00fcrosu (BLS),&nbsp;reklam, promosyon ve pazarlama y\u00f6neticilerinin say\u0131s\u0131nda 2031 y\u0131l\u0131na kadar&nbsp;<a href=\"https:\/\/www.bls.gov\/ooh\/management\/advertising-promotions-and-marketing-managers.htm\" target=\"_blank\" rel=\"noreferrer noopener\">%10 art\u0131\u015f \u00f6ng\u00f6r\u00fc\u015f\u00fcne<\/a> ula\u015ft\u0131k.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u0130\u00e7erik Pazarlama<\/h3>\n\n\n\n<p>\u0130\u00e7erik pazarlama, marka bilinirli\u011fini art\u0131rmak i\u00e7in hikaye anlat\u0131m\u0131 ve bilgi payla\u015f\u0131m\u0131n\u0131 kullan\u0131r.&nbsp;<strong>\u0130\u00e7erik pazarlamada genel olarak ama\u00e7 okuyucular\u0131n ziyaret\u00e7iden &gt;&gt; m\u00fc\u015fteriye ge\u00e7mesini sa\u011flamakt\u0131r.&nbsp;<\/strong>&#8220;\u0130\u00e7erik&#8221; ile kast\u0131m\u0131z blog g\u00f6nderileri, teknik incelemeler, e-kitaplar gibi kaynaklar, dijital videolar, podcastler ve \u00e7ok daha fazlas\u0131n\u0131 ifade edebilir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/content-marketing-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/content-marketing-1-1024x512.jpg\" alt=\"i\u00e7erik pazarlama\" class=\"wp-image-72846\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/content-marketing-1-1024x512.jpg 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/content-marketing-1-300x150.jpg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/content-marketing-1-768x384.jpg 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/content-marketing-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>T\u00fcrk SEM olarak g\u00f6r\u00fc\u015f\u00fcm\u00fcz<\/strong> &#8220;<em>Ana ama\u00e7 markan\u0131n reklam\u0131n\u0131 yapmak veya sat\u0131\u015f yapmaya \u00e7al\u0131\u015fmak de\u011fil, her \u015feyden \u00f6nce t\u00fcketiciye de\u011fer sa\u011flamak olmal\u0131d\u0131r.<\/em>&#8221;&nbsp;<strong>\u0130\u00e7erik pazarlamas\u0131 m\u00fc\u015fterilerinizle yaln\u0131zca tek bir i\u015flemle de\u011fil, zaman i\u00e7inde bir\u00e7ok sat\u0131\u015fla sonu\u00e7lanabilecek s\u00fcrd\u00fcr\u00fclebilir, g\u00fcvene dayal\u0131 bir ili\u015fki kurmas\u0131yla ilgilidir.<\/strong><\/p>\n\n\n\n<p>\u0130\u00e7erik pazarlama di\u011fer dijital pazarlama t\u00fcrleriyle <strong>simbiyoz <\/strong>halinde \u00e7al\u0131\u015f\u0131r: <a href=\"https:\/\/www.turksem.com\/seo\" data-type=\"page\" data-id=\"3590\">Arama motoru optimizasyonunu<\/a> (SEO) yeni web sitesi i\u00e7eri\u011fine ihtiya\u00e7 duymaktad\u0131r ve olu\u015fturulan i\u00e7erik, sosyal medya g\u00f6nderileri ve e-posta pazarlama yay\u0131nlar\u0131nda payla\u015f\u0131labilir.&nbsp;\u0130\u00e7erik pazarlaman\u0131za y\u00f6nelik istatistiklere bakmak, m\u00fc\u015fterileriniz hakk\u0131nda size \u015funlar\u0131 anlat\u0131yor olacakt\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sitenize geldiklerinde <strong>ne ar\u0131yorlar?<\/strong><\/li>\n\n\n\n<li><strong>Ne t\u00fcr i\u00e7erikler<\/strong> sitede daha uzun s\u00fcre kalmalar\u0131n\u0131 ve etrafa bakmalar\u0131n\u0131 sa\u011fl\u0131yor?<\/li>\n\n\n\n<li>Ne t\u00fcr \u015feyler ilgilerini kaybetmelerine ve uzakla\u015fmalar\u0131na <strong>neden oluyor?<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fcb90014\"><strong>PPC gibi bir y\u00f6ntemin aksine i\u00e7erik pazarlamas\u0131 uzun vadeli bir stratejidir.&nbsp;<\/strong>Dijital deneyim ara\u00e7lar\u0131 konusunda uzmanla\u015fm\u0131\u015f bir kurulu\u015f olan&nbsp;<a href=\"https:\/\/business.adobe.com\/blog\/basics\/content-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Experience Cloud&#8217;a<\/a>&nbsp;g\u00f6re, &#8220;<em>Pazarlamac\u0131lar kullan\u0131c\u0131lar\u0131 arama motorlar\u0131 arac\u0131l\u0131\u011f\u0131yla siteye getirmeye devam edecek bir i\u00e7erik kitapl\u0131\u011f\u0131 (metin, video, podcast&#8217;ler vb.) olu\u015fturuyor.&nbsp;Bu i\u00e7erik kitapl\u0131\u011f\u0131 ayn\u0131 zamanda markan\u0131za ili\u015fkin bilginin geli\u015ftirilmesine yard\u0131mc\u0131 olur ve bir bilgi kayna\u011f\u0131 olarak profilinizi art\u0131r\u0131r.<\/em>&#8221; olarak belirtmi\u015f.<\/p>\n\n\n\n<p><strong>E\u011fer kullan\u0131c\u0131lar sitenizi bilgi edinmek i\u00e7in ziyaret ediyorsa, ideal olarak sat\u0131n alma zaman\u0131 geldi\u011finde sizi bir yetkili olarak hat\u0131rlayacaklard\u0131r.<\/strong><\/p>\n\n\n\n<p>\u0130\u00e7erik pazarlamas\u0131 yazmay\u0131 ve\/veya video ve ses prod\u00fcksiyonunu seven insanlar i\u00e7in <a href=\"https:\/\/open.spotify.com\/show\/5VPD9A0yCosbyOuB8GwUYD\" data-type=\"link\" data-id=\"https:\/\/open.spotify.com\/show\/5VPD9A0yCosbyOuB8GwUYD\"><strong>yani benim gibi Podcast sevenler<\/strong><\/a> i\u00e7in harika bir yoldur.&nbsp;\u0130ngilizcesi <strong>Content marketing<\/strong> olan i\u00e7erik pazarlama genel olarak dijital pazarlamada oldu\u011fu gibi, ayn\u0131 zamanda <strong>g\u00fc\u00e7l\u00fc stratejik ve analitik beceriler de gerektirir<\/strong>.<\/p>\n\n\n\n<p>\u0130\u00e7erik pazarlamaya girmek i\u00e7in kullanabilece\u011finiz tonlarca haz\u0131r web sitesi olu\u015fturma platformu ve blog sitesi vard\u0131r.&nbsp;<strong>\u00dccretsiz ve d\u00fc\u015f\u00fck maliyetli se\u00e7enekler i\u00e7in \u015funlar\u0131 de\u011ferlendirebilirsiniz:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WordPress<\/li>\n\n\n\n<li>Medium<\/li>\n\n\n\n<li>Hubspot CMS&#8217;si<\/li>\n\n\n\n<li>Wix<\/li>\n<\/ul>\n\n\n\n<p>Bu ara\u00e7lardan baz\u0131lar\u0131 <strong>SEO, sosyal medya, e-posta pazarlamas\u0131, web sitesi tasar\u0131m\u0131 ve daha fazlas\u0131n\u0131n<\/strong> nas\u0131l dahil edilece\u011fine dair ipu\u00e7lar\u0131 sa\u011flayan \u00f6zellikler i\u00e7erir; b\u00f6ylece tam dijital pazarlama deneyimine sahip olabilir hem de kendinizi ge\u00e7i\u015ftirebilirsiniz. Fakat; size <strong>profesyonel tavsiyem kendi domain ve hostinginizi alarak WordPress kurman\u0131zd\u0131r.<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#8dd2fc1a\">\u0130\u00e7erik olu\u015fturmay\u0131 ve bunu kitlelere ula\u015ft\u0131rmay\u0131 seviyorsan\u0131z <a href=\"https:\/\/www.turksem.com\/ucretli-yazar-basvurusu\" data-type=\"link\" data-id=\"https:\/\/www.turksem.com\/ucretli-yazar-basvurusu\"><strong>T\u00fcrk SEM yazar ekibine kat\u0131labilirsiniz.<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. E-posta Pazarlama<\/h3>\n\n\n\n<p>Sosyal medya, mobil uygulamalar\u0131n ve di\u011fer kanallar\u0131n ortaya \u00e7\u0131kmas\u0131na ra\u011fmen <strong>e-postan\u0131n hala etkili pazarlama tekniklerinden biri oldu\u011funu s\u00f6yleyebiliriz<\/strong>.&nbsp;T\u00fcketicilere de\u011fer sa\u011flayan ve zamanla hedef kitleyi m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcren i\u00e7erik pazarlama stratejisinin bir par\u00e7as\u0131 olabilir.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fcb90012\"><a href=\"https:\/\/www.ama.org\/events\/training-series\/optimized-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amerikan Pazarlama Birli\u011fi&#8217;ne ( AMA<\/a>&nbsp;) g\u00f6re &#8220;<em>e-posta pazarlama profesyonelleri yaln\u0131zca ilgi \u00e7ekici kampanyalar\u0131n nas\u0131l olu\u015fturulaca\u011f\u0131n\u0131 bilmekle kalm\u0131yor, ayn\u0131 zamanda hedef kitlelerini tan\u0131yor ve anl\u0131yorlar. M\u00fc\u015fteri etkile\u015fimlerini ve verilerini analiz ederek bu verilere dayanaran stratejik kararlar alma konusunda da yetenekliler.<\/em>&#8221; olarak belirtiyor.<\/p>\n\n\n\n<p>E-posta pazarlama yaz\u0131l\u0131m\u0131 bir\u00e7ok farkl\u0131 analitik \u00f6l\u00e7\u00fcm sunabilir, ancak pazarlamac\u0131lar\u0131n her zaman iyile\u015ftirmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131 iki \u015fey, <strong>okunma oran\u0131 (e-postay\u0131 a\u00e7an al\u0131c\u0131lar\u0131n y\u00fczdesi) ve t\u0131klama oran\u0131d\u0131r<\/strong> (e-postay\u0131 a\u00e7an ve t\u0131klayan al\u0131c\u0131lar\u0131n say\u0131s\u0131). <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/email-pazarlama.jpg\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/email-pazarlama-1024x512.jpg\" alt=\"\" class=\"wp-image-72847\"\/><\/a><\/figure>\n\n\n\n<p>Pazarlamac\u0131lar\u0131n e-postalar\u0131n\u0131 kullan\u0131c\u0131lar i\u00e7in daha \u00e7ekici hale getirmek ve a\u00e7\u0131lma olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak i\u00e7in yapabilece\u011fi bir\u00e7ok \u015fey var.<\/p>\n\n\n\n<p>Bunlar \u015funlar\u0131 i\u00e7erir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aciliyet Duygusu Yarat\u0131n<\/strong>&nbsp;\u2013 Al\u0131c\u0131lar\u0131n\u0131za, \u00f6zel bir f\u0131rsattan yararlanmak i\u00e7in zaman\u0131n t\u00fckendi\u011fini veya yaln\u0131zca s\u0131n\u0131rl\u0131 say\u0131da teklifin bulundu\u011funu bildiren bir e-posta kopyas\u0131 yazmak, web sitenize t\u0131klayan ki\u015fi say\u0131s\u0131n\u0131 art\u0131rabilir.<br><\/li>\n\n\n\n<li><strong>E-postan\u0131z\u0131 Ki\u015fiselle\u015ftirin<\/strong>&nbsp;\u2013 E-postalar\u0131n\u0131z\u0131 ve konu sat\u0131rlar\u0131n\u0131z\u0131 al\u0131c\u0131n\u0131n ad\u0131n\u0131 i\u00e7erecek \u015fekilde ayarlamak, a\u00e7\u0131lma ve t\u0131klama oranlar\u0131n\u0131 art\u0131rman\u0131n kan\u0131tlanm\u0131\u015f bir yoludur.&nbsp;(\u00d6rnek konu sat\u0131r\u0131: &#8220;<span style=\"text-decoration: underline;\">O\u011fuz Ka\u011fan, tam sana g\u00f6re \u00f6zel bir teklif.<\/span>&#8220;)<br><\/li>\n\n\n\n<li><strong>Al\u0131c\u0131lar\u0131n Tercihlerini Ayarlamas\u0131na \u0130zin Verin<\/strong>&nbsp;\u2013 Kullan\u0131c\u0131lar\u0131n sizden ne s\u0131kl\u0131kta haber almak istediklerini belirtmelerine izin vermek, e-posta abonelerinizden baz\u0131lar\u0131n\u0131n listenize abone olmas\u0131na ve e-postalar\u0131n\u0131za t\u0131klamas\u0131na yard\u0131mc\u0131 olabilir.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Pazarlama Analiti\u011fi<\/h3>\n\n\n\n<p>Dijital pazarlaman\u0131n en b\u00fcy\u00fck avantajlar\u0131ndan biri izlenebilir ve \u00f6l\u00e7\u00fclebilir olmas\u0131d\u0131r.&nbsp;<strong>Bir zamanlar izlenebilir tek pazarlama \u00fcr\u00fcnleri kuponlar ve benzeri do\u011frudan posta teklifleriydi.<\/strong>&nbsp;Bir m\u00fc\u015fteri kuponu kulland\u0131ysa mesaj\u0131n yank\u0131 buldu\u011funu biliyorduk.<\/p>\n\n\n\n<p>Bug\u00fcn analisttik, pazarlamac\u0131lar\u0131n kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 son derece ayr\u0131nt\u0131l\u0131 bir d\u00fczeyde izlemesine olanak tan\u0131yor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bir ba\u011flant\u0131ya ka\u00e7 kez t\u0131klad\u0131klar\u0131<\/li>\n\n\n\n<li>Bir web sayfas\u0131nda ne kadar zaman harcad\u0131klar\u0131<\/li>\n\n\n\n<li>E-postalar\u0131 ne s\u0131kl\u0131kta a\u00e7\u0131yorlar ve \u00e7ok daha fazlas\u0131<\/li>\n<\/ul>\n\n\n\n<p><strong>Ancak dijital pazarlama performans\u0131yla ilgili mevcut b\u00fcy\u00fck miktardaki bilgi, yang\u0131n hortumundan su i\u00e7mek gibi hissettirebilir. <\/strong><\/p>\n\n\n\n<p>Pazarlamac\u0131lar\u0131n t\u00fcketiciler nezdinde <strong>neyin ba\u015far\u0131l\u0131 oldu\u011funu \u00f6\u011frenmelerine ve pazarlama mesajlar\u0131n\u0131 ileriye d\u00f6n\u00fck olarak uyarlamalar\u0131na olanak sa\u011flamakla kalmaz, ayn\u0131 zamanda s\u00fcreci daha iyi hale getirmek i\u00e7in neleri de\u011fi\u015ftirmemiz gerekti\u011fini de bilmemizi sa\u011flar.<\/strong>&nbsp;T\u00fcm bu verileri anlamak ve stratejik kararlar almak i\u00e7in kullanmak dijital pazarlaman\u0131n \u00f6nemli bir par\u00e7as\u0131d\u0131r ve onlar\u0131 geleneksel emsallerinden ay\u0131ran bir \u00f6zelliktir.<\/p>\n\n\n\n<p>Dijital pazarlama kampanyalar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in bir\u00e7ok ara\u00e7 mevcuttur ve <strong>T\u00fcrk SEM olarak m\u00fc\u015fterilerimiz ihtiya\u00e7lar\u0131na ve hedef kitlelerine ba\u011fl\u0131 olarak bu ara\u00e7lar\u0131n baz\u0131 kombinasyonlar\u0131n\u0131 kullanmaktay\u0131z.<\/strong>&nbsp;Pazarlama analiti\u011fi i\u00e7in en \u00e7ok kullan\u0131lan ara\u00e7lardan biri, neredeyse sonsuz \u00f6l\u00e7\u00fcm y\u00f6ntemiyle \u00f6zelle\u015ftirilebilen <strong><a href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/6\" data-type=\"link\" data-id=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/6\">Google Analytics<\/a><\/strong>&#8216;tir:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Register for Google Analytics for Beginners today!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/kKPTZNjaKcY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sitenizin performans\u0131<\/li>\n\n\n\n<li>Hangi anahtar kelimeler kullan\u0131c\u0131lar\u0131 sitenize getiriyor<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lar\u0131n web sitenizde nas\u0131l gezindi\u011fi ve \u00e7ok daha fazlas\u0131<\/li>\n<\/ul>\n\n\n\n<p>\u0130yi, do\u011fru analizlere ve bunlar\u0131 yorumlama bilgisine sahip olmak, pazarlamac\u0131lar\u0131n &#8220;<strong>h\u0131zl\u0131 bir \u015fekilde ba\u015far\u0131l\u0131 olmas\u0131na<\/strong>&#8220;, <s>verimsiz kampanyalar\u0131 h\u0131zla kesmesine<\/s> ve <strong>kan\u0131tlanm\u0131\u015f bir ba\u015far\u0131 ge\u00e7mi\u015fine sahip konseptler etraf\u0131nda daha iyi kampanyalar olu\u015fturmas\u0131na yard\u0131mc\u0131 olmaktad\u0131r<\/strong>.&nbsp;Zamanla analizleri yaln\u0131zca kampanyalar\u0131n\u0131z\u0131 \u00f6l\u00e7mek i\u00e7in kullanmayacaks\u0131n\u0131z; analizler ayn\u0131 zamanda kampanyalar\u0131n\u0131z\u0131 iyile\u015ftirecek ve geli\u015ftirecektir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Mobil Pazarlama<\/h3>\n\n\n\n<p>Bu dijital pazarlama t\u00fcr\u00fc &#8220;<strong>mobil pazarlama<\/strong>&#8221; hedef kitlenize <strong>ak\u0131ll\u0131 telefonlar\u0131 veya tabletleri<\/strong> \u00fczerinden ula\u015fmaya odaklan\u0131r.&nbsp;Mobil pazarlama insanlara <strong>k\u0131sa mesajlar, sosyal medya, web siteleri, e-posta ve mobil uygulamalar <\/strong>arac\u0131l\u0131\u011f\u0131yla ula\u015f\u0131r.&nbsp;Pazarlamac\u0131lar, teklifleri veya \u00f6zel i\u00e7erikleri, m\u00fc\u015fterinin bir konuma gelmesi veya bir etkinli\u011fe girmesi gibi co\u011frafi konum veya zamana g\u00f6re uyarlayabilirler.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/mobil-pazarlama.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/mobil-pazarlama-1024x512.jpg\" alt=\"mobil pazarlama\" class=\"wp-image-72849\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/mobil-pazarlama-1024x512.jpg 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/mobil-pazarlama-300x150.jpg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/mobil-pazarlama-768x384.jpg 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/mobil-pazarlama.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/studies-and-reports\/countries-and-regions?idCountry=792&amp;idBranch=0&amp;idLanguage=0&amp;reportType=0&amp;documentTypes%5B%5D=ppt&amp;documentTypes%5B%5D=pdf&amp;documentTypes%5B%5D=xls&amp;sortMethod=idRelevance&amp;p=1\" data-type=\"link\" data-id=\"https:\/\/www.statista.com\/studies-and-reports\/countries-and-regions?idCountry=792&amp;idBranch=0&amp;idLanguage=0&amp;reportType=0&amp;documentTypes%5B%5D=ppt&amp;documentTypes%5B%5D=pdf&amp;documentTypes%5B%5D=xls&amp;sortMethod=idRelevance&amp;p=1\">Statista<\/a>, ankete kat\u0131lanlar\u0131n <strong>%46&#8217;s\u0131n\u0131n ki\u015fisel kullan\u0131m i\u00e7in telefonlar\u0131nda g\u00fcnde be\u015f ila alt\u0131 saat<\/strong> harcad\u0131klar\u0131n\u0131 iddia etti\u011fi bir anket ger\u00e7ekle\u015ftirdi.&nbsp;Buna ek olarak, Statista&#8217;ya g\u00f6re insanlar\u0131n <strong>%22&#8217;si telefonlar\u0131nda g\u00fcnde 3 ila 4 saat harcad\u0131klar\u0131n\u0131 ve mobil kullan\u0131c\u0131lar\u0131n sosyal medya uygulamalar\u0131nda g\u00fcnde yakla\u015f\u0131k 40 dakika harcad\u0131klar\u0131n\u0131 belirtti<\/strong>. Facebook ve Instagram en b\u00fcy\u00fck kitleye sahip.<\/p>\n\n\n\n<p>E-ticaret son birka\u00e7 y\u0131lda b\u00fcy\u00fck bir b\u00fcy\u00fcme g\u00f6stererek k\u00fcresel perakende d\u00fcnyas\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131 haline geldi.&nbsp;<strong>Statista&#8217;n\u0131n raporlar\u0131ndan birine g\u00f6re, \u00f6n\u00fcm\u00fczdeki y\u0131l perakende e-ticaret sat\u0131\u015flar\u0131n\u0131n d\u00fcnya \u00e7ap\u0131nda 5,7 trilyon dolar\u0131&nbsp;a\u015faca\u011f\u0131 tahmin ediliyor.<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fcb9000f\">Pazarlamac\u0131lar mesaj\u0131n\u0131z\u0131 m\u00fc\u015fterilerinize tam zaman\u0131nda ve yerinde iletmeleri gerekti\u011fini biliyor ve bu mobil pazarlama ile ger\u00e7ekle\u015fiyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. T\u0131klama Ba\u015f\u0131na \u00d6deme (PPC)<\/h3>\n\n\n\n<p>T\u0131klama ba\u015f\u0131na \u00f6deme, ziyaret\u00e7i ba\u015f\u0131na \u00f6deme yap\u0131lan <strong>\u00fccretli reklamlar\u0131 ve arama motoru sonu\u00e7lar\u0131ndaki reklamlar\u0131 ifade eder.<\/strong>&nbsp;K\u0131sa vadeli bir dijital pazarlama \u015feklidir; yani art\u0131k \u00f6deme yapmad\u0131\u011f\u0131n\u0131zda reklam art\u0131k mevcut de\u011fildir.&nbsp;SEO gibi, PPC de bir i\u015fletmenin \u00e7evrimi\u00e7i arama trafi\u011fini art\u0131rman\u0131n bir yoludur.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#8dd2fc1c\"><strong>T\u00fcrk SEM, Google Partner \u00fcyesidir. Google Ads reklamlar\u0131n\u0131z\u0131 T\u00fcrk SEM \u00fczerinden verebilirsiniz.<\/strong><\/p>\n\n\n\n<p>T\u0131klama ba\u015f\u0131na \u00f6deme (TBM), bir arama sonu\u00e7lar\u0131 sayfas\u0131n\u0131n \u00fcst\u00fcnde ve yanlar\u0131nda g\u00f6rd\u00fc\u011f\u00fcn\u00fcz, web&#8217;de gezindi\u011finiz, <a href=\"https:\/\/www.turksem.com\/youtube-reklam-ajansi\" data-type=\"link\" data-id=\"https:\/\/www.turksem.com\/youtube-reklam-ajansi\"><strong>YouTube videolar\u0131 izledi\u011finiz ve mobil uygulamalar\u0131 kulland\u0131\u011f\u0131n\u0131z da kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z reklamlar\u0131<\/strong><\/a> ifade edebilir.<\/p>\n\n\n\n<p>T\u0131klama ba\u015f\u0131na \u00f6demeyi SEO&#8217;dan ay\u0131ran di\u011fer \u015feylerden biri de <strong>PPC&#8217;de \u00f6deme yap\u0131l\u0131r, do\u011fal sonu\u00e7larda \u00f6deme yap\u0131lmaz<\/strong>.&nbsp;<a href=\"https:\/\/ads.google.com\/home\/\" data-type=\"link\" data-id=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a>&nbsp;kampanyas\u0131 gibi tipik bir PPC modelinde, yaln\u0131zca birisi reklam\u0131n\u0131z\u0131 t\u0131klay\u0131p web sitenize ula\u015ft\u0131\u011f\u0131nda \u00f6deme yapars\u0131n\u0131z.&nbsp;<strong>T\u0131klama ba\u015f\u0131na \u00f6deme reklamlar\u0131na hemen hemen istedi\u011finiz miktarda para harcayabilirsiniz.<\/strong>&nbsp;Baz\u0131 \u015firketler yaln\u0131zca birka\u00e7 y\u00fcz TL yat\u0131r\u0131m yaparak sonu\u00e7 alabilir, ancak bir\u00e7ok b\u00fcy\u00fck \u015firket t\u0131klama ba\u015f\u0131na \u00f6demeye ayda on binlerce TL harc\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/ppc-reklam.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/ppc-reklam-1024x512.jpg\" alt=\"\" class=\"wp-image-72850\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/ppc-reklam-1024x512.jpg 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/ppc-reklam-300x150.jpg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/ppc-reklam-768x384.jpg 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/ppc-reklam.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Bir reklam yay\u0131nlaman\u0131n veya arama sonu\u00e7lar\u0131n\u0131z\u0131 tan\u0131tman\u0131n maliyeti, \u00f6ncelikle anahtar kelimeleriniz i\u00e7in ne kadar rekabetin oldu\u011funa ba\u011fl\u0131 olacakt\u0131r.&nbsp;<strong>Y\u00fcksek rekabetli anahtar kelimeler (yani bir\u00e7ok ki\u015finin arad\u0131\u011f\u0131 ve bir\u00e7ok sitenin bulmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 anahtar kelimeler) daha pahal\u0131 olacak ve daha d\u00fc\u015f\u00fck rekabet ko\u015fullar\u0131 muhtemelen daha az maliyetli olacakt\u0131r.<\/strong><\/p>\n\n\n\n<p>Bir t\u0131klama ba\u015f\u0131na \u00f6deme kampanyas\u0131 olu\u015fturdu\u011funuzda, reklam\u0131n\u0131z\u0131n veya tan\u0131t\u0131lan sonu\u00e7lar\u0131n\u0131z\u0131n <strong>t\u00fcm d\u00fcnyadaki kullan\u0131c\u0131lara m\u0131 yoksa yaln\u0131zca belirli bir co\u011frafi b\u00f6lgedeki kullan\u0131c\u0131lara m\u0131 g\u00f6sterilmesini istedi\u011finizi de se\u00e7ebileceksiniz<\/strong>.&nbsp;Google Ads&#8217;e g\u00f6re;&nbsp;fiziksel bir i\u015fletmeyi pazarl\u0131yorsan\u0131z,&nbsp;<a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722043?hl=tr\" data-type=\"link\" data-id=\"https:\/\/support.google.com\/google-ads\/answer\/1722043?hl=tr\" target=\"_blank\" rel=\"noreferrer noopener\">konuma g\u00f6re uyarlama yetene\u011fi, i\u015fletmenizin yak\u0131n\u0131nda ikamet etmeyen kullan\u0131c\u0131lara reklam sunarak reklam paralar\u0131n\u0131z\u0131 bo\u015fa harcamaman\u0131za yard\u0131mc\u0131 olur.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Arama Motoru Optimizasyonu (SEO)<\/h3>\n\n\n\n<p>SEO&#8217;nun amac\u0131, bir i\u015fletmenin Google arama sonu\u00e7lar\u0131nda <strong>daha \u00fcst s\u0131ralarda yer almas\u0131n\u0131 sa\u011flamak<\/strong> ve sonu\u00e7ta i\u015fletmenin web sitesine y\u00f6nelik arama motoru trafi\u011fini art\u0131rmakt\u0131r.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fcb90017\">T\u00fcrk SEM SEO ara\u00e7lar\u0131 \u00e7al\u0131\u015fmalar\u0131m\u0131zdan birisi <strong><a href=\"https:\/\/www.turksem.com\/tr\/tools\/google-sira-bulucu\" data-type=\"link\" data-id=\"https:\/\/www.turksem.com\/tr\/tools\/google-sira-bulucu\">sitenizin ka\u00e7\u0131nc\u0131 s\u0131rada oldu\u011funu \u00f6\u011frenmenize yarayan s\u0131ra bulucu arac\u0131<\/a><\/strong> ile Google \u00fczerinde ki ilgili kelimede siteniz konumunu \u00f6\u011frenebilirsiniz.<\/p>\n\n\n\n<p>Bunu ba\u015farmak i\u00e7in SEO uzmanlar\u0131 t\u00fcketicilerin \u00e7evrimi\u00e7i bilgi aramak i\u00e7in kulland\u0131klar\u0131 kelimeleri ve c\u00fcmleleri ara\u015ft\u0131r\u0131r ve bu terimleri kendi i\u00e7eriklerinde kullan\u0131r.&nbsp;<strong>SEO, web sayfalar\u0131n\u0131zdaki kelimelerden di\u011fer sitelerin web \u00fczerinde size ba\u011flanma \u015fekline ve web sitenizin nas\u0131l yap\u0131land\u0131r\u0131ld\u0131\u011f\u0131na kadar bir\u00e7ok unsuru kapsar.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/dogal-siralama.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/dogal-siralama-1024x512.jpg\" alt=\"dogal s\u0131ralama\" class=\"wp-image-72851\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/dogal-siralama-1024x512.jpg 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/dogal-siralama-300x150.jpg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/dogal-siralama-768x384.jpg 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/dogal-siralama.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Peki bir sitenin SEO&#8217;sunu iyile\u015ftirebilecek \u015feyler nelerdir?&nbsp;SEO&#8217;yu zorla\u015ft\u0131ran \u015feylerden birinin, bu sorunun cevab\u0131n\u0131n her zaman arama motorlar\u0131na ve onlar\u0131n en g\u00fcncel algoritmalar\u0131na ba\u011fl\u0131 olmas\u0131 oldu\u011funu anlamak \u00f6nemlidir. Yine de <strong>en son g\u00fcncel durumuna g\u00f6re <a href=\"https:\/\/www.turksem.com\/seoda-en-onemli-12-parametre\" data-type=\"link\" data-id=\"https:\/\/www.turksem.com\/seoda-en-onemli-12-parametre\">12 \u00f6nemli SEO kriterini<\/a> T\u00fcrk SEM olarak devaml\u0131 g\u00fcncelliyoruz.<\/strong><\/p>\n\n\n\n<p>Kriterlere k\u0131saca g\u00f6z atacak olursak;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0130\u00e7erik indeksleme<\/strong>&nbsp;\u2013 Resimler i\u00e7in alternatif metin ve video ve ses i\u00e7eri\u011fi i\u00e7in metin transkriptleri eklemek gibi \u015feyler yaparak, arama motorlar\u0131n\u0131n site i\u00e7eri\u011finizin ne oldu\u011funu net bir \u015fekilde \u201cokumas\u0131na\u201d izin vermek \u00f6nemlidir.<br><\/li>\n\n\n\n<li><strong>\u0130yi ba\u011flant\u0131 yap\u0131s\u0131<\/strong>&nbsp;\u2013 Sitenizdeki t\u00fcm i\u00e7eri\u011fi kolayca bulmak i\u00e7in arama motorlar\u0131n\u0131n site yap\u0131n\u0131z\u0131 \u201ctarayabilmesi\u201d \u00f6nemlidir.&nbsp;Bir SEO uzman\u0131n\u0131n ba\u011flant\u0131lar\u0131, URL&#8217;leri ve site haritalar\u0131n\u0131 site taray\u0131c\u0131lar\u0131 i\u00e7in en eri\u015filebilir hale getirmek \u00fczere do\u011fru \u015fekilde yap\u0131land\u0131rmas\u0131d\u0131r.<br><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.turksem.com\/tr\/tools\/keywords-arastirma\" data-type=\"link\" data-id=\"https:\/\/www.turksem.com\/tr\/tools\/keywords-arastirma\">Anahtar kelimeler ve anahtar kelime ara\u015ft\u0131rmas\u0131<\/a><\/strong>&nbsp;\u2013 Anahtar kelimelerinizi (yani sitenizin bulunmas\u0131n\u0131 istedi\u011finiz arama terimlerini) i\u00e7eri\u011finize ve ba\u015fl\u0131klar\u0131n\u0131za do\u011fru bir \u015fekilde olu\u015fturmak, SEO&#8217;nun temel yap\u0131 ta\u015flar\u0131ndan biridir.&nbsp;Ba\u015fl\u0131klarda anahtar kelimeler kullanan ve taranabilir sayfa i\u00e7eri\u011finde birka\u00e7 kez kullan\u0131lan y\u00fcksek kaliteli i\u00e7erik yazmak art\u0131k daha iyi bir uygulama olarak kabul ediliyor ve sayfalar\u0131n arama sonu\u00e7lar\u0131nda daha iyi s\u0131ralama almas\u0131na faydal\u0131 oluyor.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. Sosyal Medya Pazarlamas\u0131<\/h3>\n\n\n\n<p><strong>Bir i\u015fletmenin sosyal medya kanallar\u0131 arac\u0131l\u0131\u011f\u0131yla yapt\u0131\u011f\u0131 her \u015feyi i\u00e7erir.<\/strong>&nbsp;Hemen hemen herkes sosyal medyaya a\u015finad\u0131r ancak pazarlamac\u0131lar\u0131n sosyal medyaya b\u00fct\u00fcnle\u015fik ve stratejik bir yakla\u015f\u0131mla yakla\u015fmas\u0131 gerekir.&nbsp;Sosyal medya pazarlama uzmanlar\u0131n\u0131n \u00e7al\u0131\u015fmalar\u0131, sosyal kanallar i\u00e7in g\u00f6nderiler olu\u015fturman\u0131n ve yorumlara yan\u0131t vermenin \u00e7ok \u00f6tesindedir..<\/p>\n\n\n\n<p>Etkili olabilmek i\u00e7in \u00e7abalar\u0131n sonradan akla gelen bir d\u00fc\u015f\u00fcnceden ziyade koordineli ve tutarl\u0131 olmas\u0131 \u015fartt\u0131r.&nbsp;G\u00f6nderilerin tutarl\u0131 kalmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in, sosyal medya g\u00f6nderilerini otomatikle\u015ftirmek ve planlamak i\u00e7in kullan\u0131labilen bir\u00e7ok \u00e7evrimi\u00e7i ara\u00e7 mevcut; ancak pazarlamac\u0131lar otomasyonu yaln\u0131zca bir ara\u00e7 olarak kullanmal\u0131d\u0131r, &#8220;ayarla ve unut&#8221; \u00e7\u00f6z\u00fcm\u00fc olarak de\u011fil.&nbsp;G\u00f6nderilerin arkas\u0131nda ger\u00e7ek bir ki\u015fi yoksa kullan\u0131c\u0131lar bunu h\u0131zl\u0131 bir \u015fekilde anlayacakt\u0131r. Kalitesiz i\u00e7erikler anla\u015f\u0131l\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/sosyal-medya-reklam.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/sosyal-medya-reklam-1024x512.jpg\" alt=\"sosyal medya reklam\" class=\"wp-image-72852\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/sosyal-medya-reklam-1024x512.jpg 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/sosyal-medya-reklam-300x150.jpg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/sosyal-medya-reklam-768x384.jpg 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/sosyal-medya-reklam.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Sosyal medya pazarlamac\u0131lar\u0131 di\u011fer pazarlama fonksiyonlar\u0131ndan ayr\u0131 bir noktada de\u011ferlendirilmez.&nbsp;<\/strong>Sosyal medya pazarlamac\u0131lar\u0131 markan\u0131n her par\u00e7as\u0131n\u0131 ayn\u0131 hikayede anlatabilmesi ve mesajlar\u0131n\u0131 \u00e7evrimi\u00e7i, \u00e7evrimd\u0131\u015f\u0131 t\u00fcm platformlarda koordine edebilmek i\u00e7in \u015firketin daha geni\u015f pazarlama ekibiyle birlikte \u00e7al\u0131\u015fmas\u0131 gerekir.<\/p>\n\n\n\n<p>Sosyal medya pazarlamas\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131 analitiktir.&nbsp;<strong>Sosyal medya pazarlamac\u0131lar\u0131 ayn\u0131 zamanda g\u00f6nderilerinin performans\u0131n\u0131 analiz etme ve bu verilere dayal\u0131 stratejiler olu\u015fturma konusunda da bilgili olmal\u0131d\u0131r.&nbsp;<\/strong>Yeni stratejinizi uygulamaya devam etmeden \u00f6nce mevcut sosyal medya g\u00f6nderilerinizin ne kadar iyi performans g\u00f6sterdi\u011fini \u00f6l\u00e7mek \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n<p>Mesaj\u0131n\u0131z\u0131 yaymak i\u00e7in Instagram ve Twitter&#8217;\u0131n \u00f6tesine ge\u00e7en&nbsp;\u00e7e\u015fitli \u00fccretsiz se\u00e7enekler&nbsp;de vard\u0131r.&nbsp;Di\u011fer baz\u0131 se\u00e7enekler aras\u0131nda <strong>Google Benim \u0130\u015fletmem, eBay ve Facebook Messenger ve Marketplace<\/strong> bulunmaktad\u0131r.<\/p>\n\n\n\n<p>Ba\u015fka bir deyi\u015fle, sosyal medya pazarlamas\u0131, ki\u015fisel Facebook veya Twitter profilinizi y\u00f6netmekten \u00e7ok daha karma\u015f\u0131kt\u0131r.&nbsp;<strong>Yarat\u0131c\u0131 d\u00fc\u015f\u00fcnme ile nesnel, veriye dayal\u0131 stratejinin bir kar\u0131\u015f\u0131m\u0131n\u0131 gerektirir ve bu iki disiplini harmanlamaktan ho\u015flanan profesyoneller i\u00e7in m\u00fckemmel ba\u015far\u0131lar do\u011furabilir.<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#00d18412\">Hem dijital hem geleneksel karma\u015fas\u0131ndaki <strong><a href=\"https:\/\/www.turksem.com\/dunyadan-otel-pazarlama-ornekleri\" data-type=\"link\" data-id=\"https:\/\/www.turksem.com\/dunyadan-otel-pazarlama-ornekleri\">\u00f6rnek otel reklamlar\u0131n\u0131<\/a><\/strong> okuyup ilham alabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Y\u0131l Y\u0131l Dijital Pazarlama Geli\u015fmeleri<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1990 <\/strong>&#8211; \u0130lk web sitelerinin ortaya \u00e7\u0131k\u0131\u015f\u0131 (merhaba <a href=\"https:\/\/www.turksem.com\/web-tasarim-ajansi\">web tasar\u0131m<\/a>)<\/li>\n\n\n\n<li><strong>1993 <\/strong>&#8211; \u0130lk t\u0131klanabilir banner reklam\u0131 <\/li>\n\n\n\n<li><strong>1994 <\/strong>&#8211; \u0130lk e-ticaret i\u015flemleri <\/li>\n\n\n\n<li><strong>1998 <\/strong>&#8211; Google&#8217;\u0131n kurulu\u015fu <\/li>\n\n\n\n<li><strong>2000 <\/strong>&#8211; Google AdWords&#8217;\u00fcn lansman\u0131 <\/li>\n\n\n\n<li><strong>2003 <\/strong>&#8211; WordPress&#8217;in piyasaya s\u00fcr\u00fclmesi <\/li>\n\n\n\n<li><strong>2004 <\/strong>&#8211; Facebook&#8217;un kurulu\u015fu <\/li>\n\n\n\n<li><strong>2005 <\/strong>&#8211; YouTube&#8217;un lansman\u0131 <\/li>\n\n\n\n<li><strong>2006 <\/strong>&#8211; Twitter&#8217;\u0131n kurulu\u015fu <\/li>\n\n\n\n<li><strong>2007 <\/strong>&#8211; iPhone&#8217;un piyasaya s\u00fcr\u00fclmesi, mobil pazarlaman\u0131n y\u00fckseli\u015fi <\/li>\n\n\n\n<li><strong>2010 <\/strong>&#8211; Instagram&#8217;\u0131n lansman\u0131 <\/li>\n\n\n\n<li><strong>2011 <\/strong>&#8211; Google+ ve Pinterest&#8217;in kurulu\u015fu <\/li>\n\n\n\n<li><strong>2012 <\/strong>&#8211; Facebook&#8217;un 1 milyar kullan\u0131c\u0131ya ula\u015fmas\u0131 <\/li>\n\n\n\n<li><strong>2014 <\/strong>&#8211; I\u00e7erik pazarlamas\u0131n\u0131n y\u00fckseli\u015fi <\/li>\n\n\n\n<li><strong>2015 <\/strong>&#8211; Video pazarlaman\u0131n pop\u00fclerle\u015fmesi <\/li>\n\n\n\n<li><strong>2016 <\/strong>&#8211; Canl\u0131 video yay\u0131nlar\u0131n\u0131n yayg\u0131nla\u015fmas\u0131 <\/li>\n\n\n\n<li><strong>2017 <\/strong>&#8211; Yapay zeka ve chatbot&#8217;lar\u0131n pazarlamada kullan\u0131lmaya ba\u015flanmas\u0131 <\/li>\n\n\n\n<li><strong>2018 <\/strong>&#8211; GDPR&#8217;\u0131n (Genel Veri Koruma Y\u00f6netmeli\u011fi) y\u00fcr\u00fcrl\u00fc\u011fe girmesi <\/li>\n\n\n\n<li><strong>2020 <\/strong>&#8211; COVID-19 pandemisi ile dijital pazarlaman\u0131n daha da \u00f6nem kazanmas\u0131 <\/li>\n\n\n\n<li><strong>2021 <\/strong>&#8211; \u00c7erezlerin kald\u0131r\u0131lmas\u0131 ve gizlilik odakl\u0131 pazarlama yakla\u015f\u0131mlar\u0131n\u0131n artmas\u0131 <\/li>\n\n\n\n<li><strong>2022 <\/strong>&#8211; Metaverse konseptinin pazarlamada yer bulmaya ba\u015flamas\u0131 <\/li>\n\n\n\n<li><strong>2023 <\/strong>&#8211; AI destekli i\u00e7erik \u00fcretimi ve ki\u015fiselle\u015ftirmenin yayg\u0131nla\u015fmas\u0131<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00d6zet<\/h2>\n\n\n\n<p>Dijital pazarlama g\u00fcn\u00fcm\u00fczde pazar pay\u0131 olarak geleneksel pazarlamay\u0131 olduk\u00e7a ge\u00e7mi\u015ftir. <\/p>\n\n\n\n<p><strong>Dijital Pazarlama \u0130ngilizcesi :<\/strong> Digital Marketing<\/p>\n\n\n\n<p><strong>Dijital Pazarlama Uzman\u0131 :<\/strong> Digital Marketing Manager<\/p>\n\n\n\n<p><strong>Uzman\u0131n Pozisyon Konumu :<\/strong> Bilgi i\u015flem m\u00fcd\u00fcr\u00fc alt\u0131nda ve SEO Manager, Ads Manager, Sosyal Medya y\u00f6neticisi bir \u00fcst\u00fc y\u00f6netici pozisyonunda yer al\u0131r. <\/p>\n\n\n\n<p>Dijital pazarlama ile ilgili merak etti\u011finiz sorular\u0131 yorumlar k\u0131sm\u0131ndan bizlere sorabilirsiniz, mutlulukla cevaplayaca\u011f\u0131z.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama genel olarak sekiz ana kategoriye ayr\u0131labilir: ba\u011fl\u0131 kurulu\u015f pazarlamas\u0131, i\u00e7erik pazarlamas\u0131, e-posta pazarlamas\u0131, pazarlama analiti\u011fi, mobil pazarlama, t\u0131klama ba\u015f\u0131na \u00f6deme, arama motoru optimizasyonu ve sosyal medya pazarlamas\u0131. Ge\u00e7ti\u011fimiz on y\u0131lda dijital pazarlama bir kurulu\u015fun genel pazarlama stratejisinde hayati bir bile\u015fen haline d\u00f6n\u00fc\u015fmesine \u015fahit olduk.&nbsp;\u015eirketlerin mesajlar\u0131n\u0131 belirli bir hedef kitleye ula\u015facak \u015fekilde uyarlamas\u0131na olanak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":72853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,9],"tags":[],"class_list":["post-72843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords-bilgileri","category-seo-bilgileri","category-sosyal-medya-bilgileri"],"_links":{"self":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/72843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/comments?post=72843"}],"version-history":[{"count":0,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/72843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media\/72853"}],"wp:attachment":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media?parent=72843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/categories?post=72843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/tags?post=72843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}