{"id":73028,"date":"2023-10-25T04:14:56","date_gmt":"2023-10-25T01:14:56","guid":{"rendered":"https:\/\/www.turksem.com\/?p=73028"},"modified":"2023-10-25T04:14:56","modified_gmt":"2023-10-25T01:14:56","slug":"on-page-seo","status":"publish","type":"post","link":"https:\/\/otel.name.tr\/index.php\/2023\/10\/25\/on-page-seo\/","title":{"rendered":"On Page (Sayfa i\u00e7i) SEO Nedir?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.turksem.com\/seo\" data-type=\"link\" data-id=\"https:\/\/www.turksem.com\/seo\">Arama motoru optimizasyonu (SEO)<\/a> dijital pazarlamayla ayr\u0131lmaz bir \u015fekilde ba\u011flant\u0131l\u0131d\u0131r.&nbsp;Dolay\u0131s\u0131yla bu alanla ilgileniyorsan\u0131z SEO&#8217;nun temellerini anlaman\u0131z konusunda faydal\u0131 olacakt\u0131r.&nbsp;SEO uzmanlar\u0131 SEO \u00e7al\u0131\u015fma alanlar\u0131n\u0131 sayfa i\u00e7i SEO,&nbsp;sayfa d\u0131\u015f\u0131 SEO&nbsp;ve <a href=\"https:\/\/www.turksem.com\/teknik-seo\" data-type=\"post\" data-id=\"73012\">teknik SEO<\/a> olarak s\u0131n\u0131fland\u0131r\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130ngilizce \u0130fadesi : <strong>On Page SEO<\/strong><br>Yetenek Alan\u0131 : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yazarl\u0131k yetene\u011fi, <\/li>\n\n\n\n<li>Dil kurallar\u0131na hakimiyet, <\/li>\n\n\n\n<li>Ara\u015ft\u0131rma zekas\u0131,<\/li>\n\n\n\n<li>Yordama kabiliyeti<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu makale <strong>sayfa i\u00e7i SEO&#8217;nun ne oldu\u011funu, neden \u00f6nemli oldu\u011funu ve sayfalar\u0131n\u0131z\u0131 optimize etmek i\u00e7in SEO ara\u00e7lar\u0131n\u0131n nas\u0131l kullan\u0131laca\u011f\u0131n\u0131<\/strong> ayr\u0131nt\u0131l\u0131 olarak ele alacak \u015fekilde kaleme al\u0131nm\u0131\u015ft\u0131r.&nbsp;SEO konusunda yeniyseniz veya sayfa i\u00e7i SEO&#8217;yu daha iyi anlamak istiyorsan\u0131z bu k\u0131lavuz tam size g\u00f6re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hadi ba\u015flayal\u0131m.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lginizi \u00e7eken herhangi bir b\u00f6l\u00fcme atlamak i\u00e7in t\u0131klanabilir men\u00fcy\u00fc kullanmaktan \u00e7ekinmeyin:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"on-page-seo\">1. On Page SEO nedir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On Page SEO yani sayfa i\u00e7i SEO, bir web sayfas\u0131n\u0131 arama motorunda daha g\u00f6r\u00fcn\u00fcr hale getirmek i\u00e7in site i\u00e7inde mant\u0131ksal d\u00fczenlemeleri optimize etme s\u00fcrecinin \u00f6nemli bir par\u00e7as\u0131d\u0131r. Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi, arama motoru sonu\u00e7 s\u0131ralama potansiyelini art\u0131rmak i\u00e7in <strong>sayfan\u0131n i\u00e7eri\u011finde ve HTML&#8217;de de\u011fi\u015fiklikleri i\u00e7erir.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yaln\u0131zca sayfa tabanl\u0131 oldu\u011fundan sayfa i\u00e7i SEO, web sitenize geri ba\u011flant\u0131 alma veya alan ad\u0131 otoritesi olu\u015fturma gibi sayfa d\u0131\u015f\u0131 teknikleri i\u00e7ermez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"on-page-SEO-importance\">2. Sayfa i\u00e7i SEO neden \u00f6nemlidir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sayfa i\u00e7i SEO, arama motorlar\u0131na sitenizin yap\u0131s\u0131 ve sitenizin sayfalar\u0131n\u0131n i\u00e7eri\u011fi konusuna odaklanm\u0131\u015ft\u0131r.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin, sayfa i\u00e7i SEO&#8217;nun bir y\u00f6n\u00fc, ana anahtar kelimenizi i\u00e7eren ba\u015fl\u0131klar ve alt ba\u015fl\u0131klar kullanmakt\u0131r.&nbsp;Ba\u015fl\u0131k, arama motorlar\u0131na yay\u0131n\u0131n\u0131z\u0131n belirli arama ifadeleriyle e\u015fle\u015fme olas\u0131l\u0131\u011f\u0131n\u0131n y\u00fcksek oldu\u011funu g\u00f6sterirken, alt ba\u015fl\u0131klar yay\u0131nda konunun ne kadar\u0131n\u0131 kapsad\u0131\u011f\u0131n\u0131z\u0131 g\u00f6sterir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130yi bir sayfa i\u00e7i SEO&#8217;ya sahip olmak, <strong>arama motorlar\u0131na web sitenizin y\u00fcksek s\u0131ralamaya de\u011fer y\u00fcksek kaliteli i\u00e7eri\u011fe sahip oldu\u011funu garanti eder<\/strong>.&nbsp;\u00d6te yandan sayfa i\u00e7i SEO&#8217;nun zay\u0131f olmas\u0131 sitenizin s\u0131ralamas\u0131n\u0131 olumsuz y\u00f6nde etkileyebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bununla birlikte, SEO&#8217;yu g\u00f6z \u00f6n\u00fcnde bulundurarak i\u00e7erik olu\u015fturmak \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"creating-seo-content\">3. SEO uyumlu i\u00e7erik nas\u0131l olu\u015fturulur?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO i\u00e7eri\u011fi olu\u015fturmak, e\u011fer konsept sizin i\u00e7in yeniyse korkutucu olabilir, ancak temelleri anlad\u0131ktan sonra kolayl\u0131kla ikinci do\u011fan\u0131z haline gelebilir.&nbsp;<strong><a href=\"https:\/\/www.turksem.com\/seo-uyumlu-makale\" data-type=\"post\" data-id=\"72776\">Arama motorlar\u0131na uyumlu makale<\/a> olu\u015fturmak istiyorsan\u0131z \u015fu \u00fc\u00e7 \u015feyi yap\u0131n:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"SEO Uyumlu Makale Yazarken Dikkat Etmeniz Gereken P\u00fcf Noktalar\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CiCj0SpeeTs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Anahtar kelime ara\u015ft\u0131rmas\u0131 yap\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO i\u00e7eri\u011fi olu\u015fturmaya y\u00f6nelik ilk ve tart\u0131\u015fmas\u0131z ad\u0131m <strong>hedef kitlenizin arama motorlar\u0131n\u0131 kullanarak hangi terimleri arad\u0131\u011f\u0131n\u0131 bulmakt\u0131r<\/strong>.&nbsp;Anahtar kelime ara\u015ft\u0131rmas\u0131n\u0131n \u00f6z\u00fc sadece bu kadard\u0131r.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u0130nsanlar ne ar\u0131yor?<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Anahtar kelime ara\u015ft\u0131rmas\u0131,&nbsp;<strong>hedef kitlenizin hangi kelimeleri ve kelime \u00f6beklerini arad\u0131\u011f\u0131n\u0131<\/strong>, her ay ka\u00e7 kullan\u0131c\u0131n\u0131n bu anahtar kelimeleri arad\u0131\u011f\u0131n\u0131 ve di\u011fer sitelerin yazaca\u011f\u0131n\u0131z konu hakk\u0131nda zaten neler yazm\u0131\u015f oldu\u011funu ke\u015ffetmek i\u00e7in SEO ara\u00e7lar\u0131n\u0131 kullanmay\u0131 i\u00e7erir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs Keyword Explorer<\/a>&nbsp;(ba\u015far\u0131l\u0131),&nbsp;<a href=\"https:\/\/www.semrush.com\/\">Semrush<\/a>&nbsp;,&nbsp;<a href=\"https:\/\/neilpatel.com\/ubersuggest\/\">Uber Suggest<\/a>&nbsp;,&nbsp;<a href=\"https:\/\/moz.com\/explorer\">Moz Keyword Explorer<\/a>&nbsp;ve&nbsp;<a href=\"https:\/\/surferseo.com\/keyword-surfer-extension\/\">Keyword Surfer<\/a>&nbsp;gibi \u00e7e\u015fitli anahtar kelime ara\u015ft\u0131rma ara\u00e7lar\u0131n\u0131 kullanabilirsiniz&nbsp;.&nbsp;<strong>Anahtar kelime ara\u00e7lar\u0131, sekt\u00f6r\u00fcn\u00fczde hedeflenecek alakal\u0131 anahtar kelimeleri bulman\u0131za yard\u0131mc\u0131 olabilir<\/strong>.&nbsp;Bunlar\u0131 halihaz\u0131rda radar\u0131n\u0131zda bulunan anahtar kelimeleri ara\u015ft\u0131rmak i\u00e7in de kullanabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/ahref-kelime-arastirma.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/ahref-kelime-arastirma-1024x512.jpg\" alt=\"\" class=\"wp-image-73030\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/ahref-kelime-arastirma-1024x512.jpg 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/ahref-kelime-arastirma-300x150.jpg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/ahref-kelime-arastirma-768x384.jpg 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/ahref-kelime-arastirma.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin &#8220;<strong><em>nas\u0131l Freelance (ba\u011f\u0131ms\u0131z) yazar olunur<\/em><\/strong>&#8221; hakk\u0131nda yazmak istedi\u011finizi varsayal\u0131m.&nbsp;Bu anahtar kelimeyi Ahrefs anahtar kelime gezgininde aramak, size s\u0131ralaman\u0131n ne kadar kolay (veya zor) olaca\u011f\u0131n\u0131 g\u00f6sterecektir.&nbsp;Ayr\u0131ca, insanlar\u0131n konu hakk\u0131nda sordu\u011fu spesifik sorular\u0131n yan\u0131 s\u0131ra, her ay anahtar kelimeyi ka\u00e7 ki\u015finin arad\u0131\u011f\u0131na ili\u015fkin bir tahmin de g\u00f6r\u00fcrs\u00fcn\u00fcz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anahtar kelime ara\u015ft\u0131rmas\u0131ndan elde edilen bilgiler, hangi anahtar kelimelerin takip edilmeye de\u011fer oldu\u011funa ve bunlar\u0131 kapsaml\u0131 bir \u015fekilde ele almak i\u00e7in neleri eklemeniz gerekti\u011fine karar vermenize yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Arama amac\u0131n\u0131 e\u015fle\u015ftirin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yazarlar alakal\u0131 anahtar kelimelerin bilgisine sahip olsalar bile, hedef kitlelerini dikkate almadan yaln\u0131zca arama motorlar\u0131 i\u00e7in yazma tuza\u011f\u0131na d\u00fc\u015febilirler.&nbsp;Yararl\u0131 i\u00e7erik olu\u015fturmak arama kullan\u0131c\u0131s\u0131n\u0131n arad\u0131\u011f\u0131 bilgiyi bulmas\u0131yla ba\u015flar.&nbsp;<strong>Arama amac\u0131n\u0131n e\u015fle\u015ftirilmesi okuyucular\u0131n sorular\u0131n\u0131 (tercihen makalenin ba\u015f\u0131nda) yan\u0131tlaman\u0131z&nbsp;<\/strong>anlam\u0131na gelir&nbsp;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin, bu makale sayfa i\u00e7i SEO ile ilgilidir.&nbsp;Dolay\u0131s\u0131yla ilk alt ba\u015fl\u0131k bu konuyu hemen ele al\u0131yor.&nbsp;Bu yazd\u0131\u011f\u0131m\u0131z makale SEO&#8217;nun tarihi hakk\u0131nda uzun bir tezle ba\u015flam\u0131yor, i\u00e7eri\u011fimizin oda\u011f\u0131 sayfa i\u00e7i SEO konusudur.&nbsp;Ayr\u0131ca biti\u015fikteki di\u011fer sorular\u0131 da yan\u0131tl\u0131yoruz ve sayfalar\u0131n\u0131z\u0131 arama motorlar\u0131 i\u00e7in nas\u0131l optimize edece\u011finizi g\u00f6steriyoruz.&nbsp;Arama amac\u0131 bu \u015fekilde bire bir e\u015fle\u015ftirmeye \u00e7al\u0131\u015ft\u0131k.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Arama amac\u0131n\u0131 e\u015fle\u015ftirdi\u011finizde ve arama motorlar\u0131 i\u00e7in optimizasyon yapt\u0131\u011f\u0131n\u0131zda daha \u00fcst s\u0131ralarda yer alan ve&nbsp;ayn\u0131 zamanda okuyucular i\u00e7in de faydal\u0131 olan&nbsp;g\u00f6nderiler elde edersiniz.<\/em>&nbsp;Okuyucular web sayfalar\u0131n\u0131zda daha uzun s\u00fcre kald\u0131klar\u0131nda ve i\u00e7eri\u011finizi sosyal medyada veya meslekta\u015flar\u0131yla payla\u015ft\u0131klar\u0131nda, <strong>bu etkile\u015fim arama motorlar\u0131na i\u00e7eri\u011finizin y\u00fcksek kalitede oldu\u011fu sinyalini verir<\/strong>.&nbsp;Bunun da do\u011fal sonucu olarak daha y\u00fcksek s\u0131ralamalara yol a\u00e7ar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Site yap\u0131s\u0131 ve g\u00f6nderi yap\u0131s\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alt ba\u015fl\u0131klar sadece estetik ama\u00e7l\u0131 de\u011fildir.&nbsp;<strong>Arama motorlar\u0131na makalenizin kapsam\u0131 hakk\u0131nda bilgi verirler ve e\u011fer do\u011fru yap\u0131l\u0131rsa s\u0131ralaman\u0131z\u0131&nbsp;<\/strong>y\u00fckseltebilirler&nbsp;.&nbsp;Ayn\u0131 \u015fey web sitenizin yap\u0131s\u0131 (sitenizdeki kategoriler ve yaz\u0131lar\u0131n ve sayfalar\u0131n d\u00fczenlenme \u015fekli) i\u00e7in de ge\u00e7erlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin, \u201c<span style=\"text-decoration: underline;\">nas\u0131l serbest yazar olunur<\/span>\u201d ba\u015fl\u0131kl\u0131 makalenizde anahtar kelimelerinizle birlikte alt ba\u015fl\u0131\u011f\u0131 asla kullanm\u0131yorsan\u0131z, yay\u0131n\u0131n\u0131z\u0131n s\u0131ralamada yer almas\u0131 pek olas\u0131 de\u011fildir.&nbsp;Yani bilgilendirici bir yaz\u0131 yazm\u0131\u015f olsan\u0131z ve alt ba\u015fl\u0131klar\u0131n\u0131z\u0131 do\u011fru kullanmam\u0131\u015f olsan\u0131z bile, \u00e7ok az ki\u015fi makalenizi arama motoru sonu\u00e7 sayfalar\u0131nda bulacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca do\u011fru ba\u015fl\u0131k hiyerar\u015fisini de kullanmal\u0131s\u0131n\u0131z.&nbsp;Uzmanlar\u0131m\u0131z&nbsp;<strong>H1&#8217;lerin yaz\u0131 ba\u015fl\u0131\u011f\u0131na ayr\u0131lmas\u0131 gerekti\u011fi&nbsp;konusunda hemfikir<\/strong>.&nbsp;Sonraki <a href=\"https:\/\/www.turksem.com\/baslik-etiketleri\" data-type=\"post\" data-id=\"71931\">ba\u015fl\u0131k etiketleri daha sonra H2, H3 vb.&#8217;den sonra kullan\u0131labilir<\/a>.&nbsp;Bu do\u011frudan bir SEO avantaj\u0131 sa\u011flamasa da, i\u00e7eri\u011finizin okunmas\u0131n\u0131 ve taranmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r, b\u00f6ylece arama motorlar\u0131nda daha g\u00f6r\u00fcn\u00fcr olman\u0131z olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r; ilk etapta de\u011ferli bir i\u00e7erik yazd\u0131\u011f\u0131n\u0131z\u0131 elbette varsay\u0131yoruz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"optimize-seo-content\">4. SEO i\u00e7eri\u011finizi nas\u0131l optimize edersiniz?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO i\u00e7eri\u011fini yazd\u0131ktan (veya yazmay\u0131 planlad\u0131ktan) sonra onu optimize etmeye ba\u015flaman\u0131n zaman\u0131 geldi.&nbsp;\u0130\u00e7eri\u011finizi arama motorlar\u0131na g\u00f6re optimize etmek i\u00e7in yapman\u0131z gereken \u00fc\u00e7 \u015fey var, bunlar:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Anahtar kelimenizi ekleyin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Anahtar kelimenizin yaz\u0131n\u0131zda ne s\u0131kl\u0131kta g\u00f6r\u00fcnmesi gerekti\u011fine ili\u015fkin \u00f6zel bir form\u00fcl olmasa da T\u00fcrk SEM uzmanlar\u0131m\u0131z bir konuda hemfikirdir:&nbsp;<strong>makaleniz anahtar kelimenizi i\u00e7ermelidir<\/strong>.&nbsp;Do\u011fal olarak bir konu hakk\u0131nda yazd\u0131\u011f\u0131n\u0131zda, muhtemelen yaz\u0131 boyunca temadan veya ilgili kelimelerden birka\u00e7 kez bahsedeceksiniz &#8211; <em>hi\u00e7 akl\u0131n\u0131za gelmese bile<\/em>.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#fcb9000f\">SEO uyumlu makalede bahsetti\u011fimiz gibi ilk paragrafta anahtar kelimenizi ge\u00e7irmeye \u00f6zen g\u00f6sterin. \u0130lk paragraf dikkat \u00e7ekici olmal\u0131, okunakl\u0131 ve sade bir dil olmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ancak ka\u00e7\u0131nmaman\u0131z gereken \u015fey \u201canahtar kelime doldurma\u201d olarak bilinen bir uygulamad\u0131r.&nbsp;Bu anahtar kelimeleri kula\u011fa <strong>do\u011fal olmayan yollarla bahsetmek ve makaleyi bu anahtar kelimelerle doldurmak Google taraf\u0131ndan anla\u015f\u0131lacakt\u0131r<\/strong>.&nbsp;Google gibi arama motorlar\u0131, anahtar kelime doldurma nedeniyle web sitenizi cezaland\u0131rabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dahili ba\u011flant\u0131lar ekleyin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yeterince takdir edilmeyen bir di\u011fer sayfa i\u00e7i SEO en iyi uygulamas\u0131 dahili ba\u011flant\u0131d\u0131r.&nbsp;Dahili ba\u011flant\u0131lar sitenizdeki di\u011fer i\u00e7erik par\u00e7alar\u0131na ba\u011flant\u0131 verilmesi anlam\u0131na gelir.&nbsp;\u00d6rne\u011fin; blog yaz\u0131lar\u0131m\u0131z\u0131n \u00e7o\u011funun &#8220;di\u011fer makalelere&#8221; linkler yer verdi\u011fimizi fark edeceksiniz.&nbsp;Bu bir i\u00e7 ba\u011flant\u0131 \u00f6rne\u011fidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.turksem.com\/tr\/tools\/link-analiz\" data-type=\"link\" data-id=\"https:\/\/www.turksem.com\/tr\/tools\/link-analiz\">Link \u00e7\u0131kart\u0131c\u0131 arac\u0131n\u0131<\/a> kullanarak sitenizdeki Dahili ba\u011flant\u0131lar\u0131 bulabilirsiniz. Dahili ba\u011flant\u0131lar ise&nbsp;web sitenize \u015fu yollarla yard\u0131mc\u0131 olur:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bir i\u00e7erikten di\u011ferine atlayarak okuyucular\u0131 sitenizde tutmak<\/li>\n\n\n\n<li>Arama motorlar\u0131n\u0131n sitenizin nas\u0131l organize edildi\u011fini anlamas\u0131na yard\u0131mc\u0131 olmak<\/li>\n\n\n\n<li>Sitenizdeki daha yeni sayfalar ve makaleler i\u00e7in yetki olu\u015fturmak<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En etkili <strong>dahili ba\u011flant\u0131lar a\u00e7\u0131klay\u0131c\u0131 ba\u011flant\u0131 metni i\u00e7eren ilgili i\u00e7eri\u011fe olan ba\u011flant\u0131lard\u0131r<\/strong>.&nbsp;Okuyucular\u0131n bunlara t\u0131klama olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir ve arama motorlar\u0131 da bunlar\u0131 kolayca \u00e7\u00f6z\u00fcmleyebilirler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">G\u00f6rselleri ve alternatif metni kullan\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Resimler g\u00fc\u00e7l\u00fc bir sayfa i\u00e7i SEO \u00f6\u011fesi olabilir.&nbsp;<strong>Arama motoru g\u00f6rsel aramalar\u0131nda s\u0131ralanabilirler ve makalelerin kendisinden daha kolay anla\u015f\u0131lmas\u0131n\u0131 sa\u011flayabilir<\/strong>.&nbsp;Ayr\u0131ca resimler, metin a\u011f\u0131rl\u0131kl\u0131 par\u00e7alar\u0131 b\u00f6ler ve makaleleri daha keyifli hale getirebilir.&nbsp;Baz\u0131 g\u00f6rsel t\u00fcrlerinin (infografikler gibi) payla\u015f\u0131lmas\u0131 da daha kolayd\u0131r ve i\u00e7eri\u011finizi daha pop\u00fcler hale getirebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sayfa i\u00e7i SEO&#8217;nun bir bile\u015feni olarak g\u00f6rsellerden en iyi \u015fekilde yararlanmak i\u00e7in tercihen g\u00f6nderi anahtar kelimenizi i\u00e7eren a\u00e7\u0131klay\u0131c\u0131 bir alt metin eklemelisiniz.&nbsp;<strong>Alternatif metin, web sitenizin eri\u015filebilirli\u011fini art\u0131rmaya yard\u0131mc\u0131 olur<\/strong> ve ba\u011flant\u0131s\u0131 yava\u015f ki\u015filerin g\u00f6rselle ne anlatmak istedi\u011finiz konusunda altmetni okuyarak daha fazla bilgilenmesine yard\u0131mc\u0131 olabilir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00f6rsel SEO optimizasyonu i\u00e7in yap\u0131lmas\u0131 gereken di\u011fer \u015feyler \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Metninizi tamamlayan bir resim se\u00e7mek&nbsp;<\/li>\n\n\n\n<li>Alakal\u0131 bir g\u00f6rsel ad\u0131 kullanmak (tercihen anahtar kelimenizle birlikte)<\/li>\n\n\n\n<li>Daha h\u0131zl\u0131 y\u00fcklenmeleri i\u00e7in g\u00f6rselleri yeniden boyutland\u0131rma ve optimize etme (bu, sayfa i\u00e7i SEO&#8217;yu geli\u015ftirir)<\/li>\n\n\n\n<li>Sitenizin XML site haritas\u0131na resim ekleme<\/li>\n\n\n\n<li>Okuyucular\u0131n g\u00f6rselinizden faydalanmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in varsa altyaz\u0131lar ekleyin<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">SEO i\u00e7eri\u011fi olu\u015fturmak istiyorsan\u0131z yapman\u0131z gereken bir\u00e7ok \u015feyi d\u00fc\u015f\u00fcnd\u00fck, ancak fark etmi\u015f olabilece\u011finiz gibi bunlar\u0131n bir\u00e7o\u011funun uygulanmas\u0131 i\u00e7in ara\u00e7lara ihtiya\u00e7 var.&nbsp;O zaman ara\u00e7lar\u0131 inceleyelim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seo-tools\">5. Faydal\u0131 sayfa i\u00e7i SEO ara\u00e7lar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sa\u011flam bir i\u015f yapmak istiyorsan\u0131z SEO genel olarak birka\u00e7 temel araca ihtiya\u00e7 duyar.&nbsp;Sayfa i\u00e7i SEO da farkl\u0131 de\u011fil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Arama Konsolu (Search Console)<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/search-console.jpg\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/01\/search-console-1024x512.jpg\" alt=\"google arama konsolu\" class=\"wp-image-73031\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/search.google.com\/search-console?hl=tr\" data-type=\"link\" data-id=\"https:\/\/search.google.com\/search-console?hl=tr\">Bu Google arac\u0131,<\/a>&nbsp;sitenizi Google arama motoru sonu\u00e7 sayfalar\u0131na \u00e7\u0131karman\u0131za, <strong>trafi\u011fi izlemenize, ciddi site sorunlar\u0131n\u0131 belirlemenize ve hangi anahtar kelimelerin en fazla trafi\u011fi getirdi\u011fini g\u00f6rmenize yard\u0131mc\u0131 olur<\/strong>.&nbsp;Sitenizin daha h\u0131zl\u0131 s\u0131ralama almak i\u00e7in yard\u0131mc\u0131 olan site haritalar\u0131 g\u00f6nderebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ahrefs Anahtar Kelime Gezgini<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Daha \u00f6nce bahsetti\u011fimiz&nbsp;<strong>Ahrefs<\/strong>, anahtar kelime ara\u015ft\u0131rmas\u0131, rakip bo\u015fluk analizi, web sitesi SEO denetimi ve \u00e7ok daha fazlas\u0131 i\u00e7in hepsi bir arada bir SEO arac\u0131d\u0131r.&nbsp;Ayr\u0131ca <strong>web sitenizi dahili ba\u011flant\u0131 sorunlar\u0131na veya sayfa hatalar\u0131na kar\u015f\u0131 izleyebilir<\/strong>, hangi i\u00e7eri\u011fin sekt\u00f6r\u00fcn\u00fczde en \u00fcst s\u0131ralarda yer ald\u0131\u011f\u0131n\u0131 g\u00f6rebilir ve rakiplerinizin i\u00e7eri\u011fini analiz edebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baz\u0131 SEO uzmanlar\u0131&nbsp;<strong>Semrush<\/strong>&#8216;u&nbsp;(bu da her \u015fey dahil SEO arac\u0131) tercih ediyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Clearscope<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/clearscope.jpg\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/clearscope-1024x512.jpg\" alt=\"clearscope\" class=\"wp-image-73032\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/clearscope-1024x512.jpg 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/clearscope-300x150.jpg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/clearscope-768x384.jpg 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/10\/clearscope.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.clearscope.io\/\">Clearscope<\/a>, <strong>arama amac\u0131na uygun i\u00e7erik olu\u015fturman\u0131za yard\u0131mc\u0131 olan bir yapay zeka SEO arac\u0131d\u0131r<\/strong>.&nbsp;Anahtar kelimeniz i\u00e7in en y\u00fcksek s\u0131ralamaya sahip i\u00e7eri\u011fi de\u011ferlendirir ve i\u00e7erik olu\u015ftururken size yol g\u00f6sterecek bir dizi alakal\u0131 anahtar kelime \u00f6be\u011fi sa\u011flar.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Geli\u015ftiricileri Sayfa H\u0131z\u0131 Analizi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hen\u00fcz bahsetmedi\u011fimiz \u00f6nemli bir <strong>sayfa i\u00e7i SEO fakt\u00f6r\u00fc site h\u0131z\u0131d\u0131r<\/strong>.&nbsp;Yava\u015f web siteleri kullan\u0131c\u0131lar\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fratabilir, hemen \u00e7\u0131kma oranlar\u0131n\u0131 art\u0131rabilir ve arama motorlar\u0131na sitenizin y\u00fcksek kaliteli bir kaynak olmad\u0131\u011f\u0131 sinyalini verebilir.&nbsp;Bu Google arac\u0131, sitenizin sayfa h\u0131z\u0131n\u0131 de\u011ferlendirir ve sitenizin nas\u0131l iyile\u015ftirilebilece\u011fine ili\u015fkin \u00f6neriler sunar. Bu <strong>konu Teknik SEO kapsam\u0131nda de\u011ferlendirse de bazen On Page kapsam\u0131nda yer alan i\u00e7eriklerle ilgili sorunlar sayfa h\u0131z\u0131na etki edebilmektedir<\/strong>. <a href=\"https:\/\/pagespeed.web.dev\/\">Test ederek sayfan\u0131z\u0131 yava\u015flatan fakt\u00f6rlere g\u00f6z atabilirsiniz.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\">6. Sayfa \u0130\u00e7i SEO: SSS<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Sayfadaki en \u00f6nemli SEO fakt\u00f6r\u00fc nedir?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tek bir en \u00f6nemli fakt\u00f6r yoktur.&nbsp;\u00c7o\u011fu \u00f6\u011fe di\u011ferleri olmadan \u00e7al\u0131\u015fmayacakt\u0131r.&nbsp;Harika i\u00e7erik yazabilirsiniz ancak anahtar kelimeniz ba\u015fl\u0131kta veya meta a\u00e7\u0131klamada yoksa b\u00fcy\u00fck olas\u0131l\u0131kla s\u0131ralamada istedi\u011finiz pozisyonda yer almayacakt\u0131r.&nbsp;<strong>Sayfa i\u00e7i SEO i\u00e7in \u00f6\u011frenilmesi gereken temel \u015feyler \u015funlard\u0131r:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Arama amac\u0131na uyacak \u015fekilde yazma<\/li>\n\n\n\n<li>Ba\u015fl\u0131klar\u0131, meta a\u00e7\u0131klamalar\u0131 ve ba\u015fl\u0131klar\u0131 optimize etme<\/li>\n\n\n\n<li>Alternatif metinle alakal\u0131 g\u00f6rseller ekleme<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Buradan ba\u015flay\u0131n ve daha sonra ba\u015fka \u015feyler ekleyebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sayfa i\u00e7i SEO&#8217;yu nas\u0131l \u00f6\u011frenebilirim?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bu makaleyi okuduysan\u0131z temel k\u0131s\u0131mlar\u0131 \u00f6\u011frenmi\u015fsiniz demektir.&nbsp;<strong>Bir ment\u00f6r ile \u00e7al\u0131\u015farak daha derinlemesine \u00f6\u011frenmek istiyorsan\u0131z&nbsp;<a href=\"https:\/\/www.turksem.com\/seo-kursu\" data-type=\"page\" data-id=\"2161\">T\u00fcrk SEM SEO kursunu<\/a>&nbsp;\u00f6neririm<\/strong>.&nbsp;T\u00fcrk SEM SEO kursunda hem sitenize SEO yap\u0131yorsunuz hem de SEO&#8217;yu \u00f6\u011frenmi\u015f oluyorsunuz. Kendim dersleri sundu\u011fum i\u00e7in demiyorum, olduk\u00e7a faydal\u0131 i\u015fler yap\u0131yoruz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sayfa i\u00e7i SEO \u00f6rne\u011fi nedir?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sayfa i\u00e7i SEO \u00f6rnekleri aras\u0131nda <strong>ba\u015fl\u0131klar ve alt ba\u015fl\u0131klar, dahili ba\u011flant\u0131lar, resimler ve alternatif metinler<\/strong> yer al\u0131r.&nbsp;Bunlar\u0131n t\u00fcm\u00fc optimize edildi\u011finde web sitenizin i\u00e7eri\u011finin arama motorlar\u0131nda daha \u00fcst s\u0131ralarda yer almas\u0131na ve daha fazla trafik \u00e7ekmesine yard\u0131mc\u0131 olabilecek sayfadaki \u00f6\u011felerdir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wrapup\">7. Sonu\u00e7 ve ileri okumalar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sayfa i\u00e7i SEO, y\u00fcksek arama motoru s\u0131ralamalar\u0131na sahip ba\u015far\u0131l\u0131 bir web sitesi i\u00e7in \u00e7ok \u00f6nemlidir.&nbsp;Ba\u015flang\u0131\u00e7ta anlams\u0131z gibi g\u00f6r\u00fcnse de, k\u00fc\u00e7\u00fck bir ara\u015ft\u0131rmayla SEO&#8217;nun uygulanmas\u0131 en kolay alan\u0131d\u0131r.&nbsp;M\u00fckemmel SEO i\u00e7eri\u011finin anahtar\u0131 : <strong>okuyucular\u0131n\u0131za arad\u0131\u011f\u0131 ve \u00f6\u011frenmek istedi\u011fi bilgiyi vermektir.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u00e7erik yap\u0131s\u0131n\u0131 sa\u011flayan ba\u015fl\u0131klar ve alt ba\u015fl\u0131klar kullan\u0131n, i\u00e7eri\u011fi daha \u00e7ekici hale getirmek i\u00e7in resimler ekleyin ve arama motorlar\u0131yla alaka d\u00fczeyini g\u00f6stermek i\u00e7in anahtar kelimenizi metin boyunca do\u011fal bir \u015fekilde ekleyin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arama motoru optimizasyonu (SEO) dijital pazarlamayla ayr\u0131lmaz bir \u015fekilde ba\u011flant\u0131l\u0131d\u0131r.&nbsp;Dolay\u0131s\u0131yla bu alanla ilgileniyorsan\u0131z SEO&#8217;nun temellerini anlaman\u0131z konusunda faydal\u0131 olacakt\u0131r.&nbsp;SEO uzmanlar\u0131 SEO \u00e7al\u0131\u015fma alanlar\u0131n\u0131 sayfa i\u00e7i SEO,&nbsp;sayfa d\u0131\u015f\u0131 SEO&nbsp;ve teknik SEO olarak s\u0131n\u0131fland\u0131r\u0131r. \u0130ngilizce \u0130fadesi : On Page SEOYetenek Alan\u0131 : Bu makale sayfa i\u00e7i SEO&#8217;nun ne oldu\u011funu, neden \u00f6nemli oldu\u011funu ve sayfalar\u0131n\u0131z\u0131 optimize etmek i\u00e7in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":73033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-73028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-bilgileri"],"_links":{"self":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/73028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/comments?post=73028"}],"version-history":[{"count":0,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/73028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media\/73033"}],"wp:attachment":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media?parent=73028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/categories?post=73028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/tags?post=73028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}