{"id":74067,"date":"2023-12-29T14:28:18","date_gmt":"2023-12-29T11:28:18","guid":{"rendered":"https:\/\/www.turksem.com\/?p=74067"},"modified":"2023-12-29T14:28:18","modified_gmt":"2023-12-29T11:28:18","slug":"serp-nedir","status":"publish","type":"post","link":"https:\/\/otel.name.tr\/index.php\/2023\/12\/29\/serp-nedir\/","title":{"rendered":"SERP Nedir?"},"content":{"rendered":"\n<p>Bir sorunuz oldu\u011funda bazen bir yan\u0131t veya \u00e7\u00f6z\u00fcm arad\u0131\u011f\u0131n\u0131zda bulman\u0131n en iyi yolu basit\u00e7e &#8220;<strong>Google&#8217;da aramakt\u0131r.<\/strong>&#8221;&nbsp;Bir anda eri\u015filebilen bu kadar \u00e7ok bilgi varken i\u00e7eri\u011finizin \u00e7evrimi\u00e7i y\u0131\u011f\u0131nla sitenin geri kalan\u0131ndan \u00f6ne \u00e7\u0131kmas\u0131n\u0131 nas\u0131l sa\u011flayabilirsiniz?&nbsp;<strong>Arama motoru optimizasyonu (SEO)<\/strong> ve onun bir\u00e7ok teknik y\u00f6n\u00fc&nbsp;sayesinde arama motoru sonu\u00e7 sayfalar\u0131 (SERP&#8217;ler) i\u015fletmenizin yarar\u0131na \u00e7al\u0131\u015fabilir.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.turksem.com\/seo\" data-type=\"page\" data-id=\"3590\"><strong>SEO \u00e7al\u0131\u015fmalar\u0131 (Arama motoru optimizasyon)<\/strong><\/a>, sistemi manip\u00fcle etmenize veya hile yapman\u0131za ve web sitenizin SERP&#8217;lerde birinci sayfaya y\u00fckseltmenize olanak tan\u0131yan sihirli bir form\u00fcl de\u011fildir; Google ve di\u011fer arama motorlar\u0131n\u0131n arama sonu\u00e7lar\u0131n\u0131 nas\u0131l nitelendirdi\u011fini ve \u00f6l\u00e7t\u00fc\u011f\u00fcn\u00fc anlama etraf\u0131nda d\u00f6nen bir dizi en iyi \u00e7al\u0131\u015fmalar b\u00fct\u00fcn\u00fcd\u00fcr.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SERP Nedir?<\/h2>\n\n\n\n<p><strong>Bir arama motoru sonu\u00e7 sayfas\u0131 olan (SERP) nedir?<\/strong>&nbsp;SERP&#8217;ler arama yapan ki\u015finin sorusu veya sorgusu sonucunda bir arama motorunun listeledi\u011fi web sayfalar\u0131d\u0131r.&nbsp;Bir arama motoruna \u201cAnadolu k\u00f6pek \u0131rklar\u0131\u201d diye sorarsan\u0131z ortaya \u00e7\u0131kan sayfa bir SERP \u00f6rne\u011fidir.&nbsp;Bu sayfada \u00e7ok say\u0131da bilgi bulunabilir; yaln\u0131zca sorunuzun yan\u0131t\u0131n\u0131 veren bilgiler de\u011fil, ayn\u0131 zamanda Anadolu k\u00f6pek \u0131rklar\u0131n\u0131n g\u00f6r\u00fcnt\u00fcleri, ilgili di\u011fer sorular, konuyla ilgili blog yaz\u0131lar\u0131, ko\u015fan k\u00f6peklerin videolar\u0131 ve \u00e7ok daha fazlas\u0131 gibi daha fazla bilgi olabilir. A\u015fa\u011f\u0131daki sonu\u00e7 sayfas\u0131nda ilk s\u0131rada Akademik makale (<a href=\"https:\/\/dergipark.org.tr\/tr\/\"><strong>DergiPark<\/strong><\/a>) sonucu yer alm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/12\/anadolu-kopek-irklari-scaled-1.jpg\"><img decoding=\"async\" src=\"https:\/\/www.turksem.com\/wp-content\/uploads\/anadolu-kopek-irklari-1024x361.jpg\" alt=\"serp sonu\u00e7lar\u0131na \u00f6rnek\" class=\"wp-image-74068\"\/><\/a><\/figure>\n\n\n\n<p>SERP sonu\u00e7lar\u0131 e\u015fle\u015fen anahtar kelimelere, site ad\u0131na g\u00f6sterilen otoriteye ve di\u011fer temel performans g\u00f6stergelerine (KPI&#8217;ler) g\u00f6re belirlenir.&nbsp;Tipik web sitesi sonu\u00e7lar\u0131, alt\u0131nda bir URL, tarih (her zaman tarihli olmasa da) ve sitede ne oldu\u011funa dair k\u00fc\u00e7\u00fck bir a\u00e7\u0131klama bulunan ba\u011flant\u0131l\u0131 bir tan\u0131mlay\u0131c\u0131 olarak g\u00f6r\u00fcn\u00fcr.&nbsp;Bu \u00f6\u011feler s\u0131ras\u0131yla&nbsp;<a href=\"https:\/\/www.turksem.com\/meta-etiketleri-nedir-seoya-etkileri-nelerdir\" data-type=\"post\" data-id=\"73054\"><strong>ba\u015fl\u0131k etiketi&nbsp;ve meta a\u00e7\u0131klamas\u0131<\/strong><\/a> olarak bilinir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/12\/meta-aciklama-ornek-scaled-1.jpg\"><img decoding=\"async\" src=\"https:\/\/www.turksem.com\/wp-content\/uploads\/meta-aciklama-ornek-1024x183.jpg\" alt=\"meta kodlar\u0131\" class=\"wp-image-74069\"\/><\/a><\/figure>\n\n\n\n<p>Ancak SERP&#8217;ler de yer alan siteler sadece bu 4 veri ile s\u0131n\u0131rl\u0131 kalmaz ayn\u0131 zamanda <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/enriched-search-results?hl=tr\"><strong>zenginle\u015ftirilmi\u015f sonu\u00e7larla<\/strong><\/a> sitenin i\u00e7eri\u011fi daha fazla yans\u0131t\u0131labiliyor. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SERP Checker<\/h2>\n\n\n\n<p>Bu konuda T\u00fcrk SEM&#8217;de ara\u00e7lar sayfam\u0131zda <a href=\"https:\/\/www.turksem.com\/tr\/tools\/google-sira-bulucu\"><strong>S\u0131ra Bulucu (SERP Checker)<\/strong><\/a> uygulamam\u0131z\u0131 \u015fimdi \u00fccretsiz \u015fekilde kullan\u0131labilir. \u015eu an i\u00e7in bir limitte vermedik. S\u0131n\u0131rs\u0131z ara\u015ft\u0131rmay\u0131 \u00fccretsiz \u015fekilde yapman\u0131za olanak sa\u011flamaktad\u0131r. <a href=\"https:\/\/whatsmyserp.com\/serp-check\"><strong>Whatsmyserp<\/strong><\/a> ise bu konuda d\u00fcnyada ki \u00f6rnek \u00e7al\u0131\u015fmalardan birisidir, bu site \u00fczerinden de kontrol edebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Arama Sonu\u00e7lar\u0131 Sayfalar\u0131 ve Di\u011fer Arama Motorlar\u0131 Kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/h2>\n\n\n\n<p>Smiliarweb&#8217;in ara\u015ft\u0131rmas\u0131na g\u00f6re Google, \u00e7evrimi\u00e7i olarak ger\u00e7ekle\u015ftirilen t\u00fcm aramalar aras\u0131nda y\u00fczde 90,68 &#8216;i ile a\u00e7\u0131k ara en fazla pazar g\u00fcc\u00fcne sahip.&nbsp;Ancak, en \u00f6nde gelenleri olsalar bile web&#8217;de arama olana\u011f\u0131 sunan tek \u015firket onlar de\u011fil.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2023\/12\/aram-motoru-pazar-paylari-scaled-1.jpg\"><img decoding=\"async\" src=\"https:\/\/www.turksem.com\/wp-content\/uploads\/aram-motoru-pazar-paylari-1024x273.jpg\" alt=\"arama motoru pazar paylar\u0131\" class=\"wp-image-74070\"\/><\/a><\/figure>\n\n\n\n<p>Di\u011fer arama motorlar\u0131 \u015funlar\u0131 i\u00e7erir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bing (Microsoft) y\u00fczde 3,23;<\/li>\n\n\n\n<li>Yahoo y\u00fczde 3,17;<\/li>\n\n\n\n<li>Ask, Yandex, AOL, Duckduckgo ve di\u011fer hizmetler s\u0131ras\u0131yla y\u00fczde 3 civar\u0131nda.<\/li>\n<\/ul>\n\n\n\n<p>Google ve Bing uzun s\u00fcredir rakipler ve bir\u00e7ok uzman taraf\u0131ndan y\u0131llar boyunca&nbsp;hangi arama motorunun i\u015fletmeleri i\u00e7in en iyi sonucu verdi\u011fini&nbsp;veya kendi sitelerinin neden Google&#8217;da de\u011fil de Bing&#8217;de bir numaral\u0131 sonu\u00e7 oldu\u011funu merak etti.&nbsp;Algoritma farkl\u0131l\u0131klar\u0131 ve farkl\u0131 s\u0131ralama fakt\u00f6rleri, kullan\u0131lan arama motoruna ba\u011fl\u0131 olarak genellikle farkl\u0131 sonu\u00e7lar anlam\u0131na gelir.&nbsp;<a href=\"https:\/\/www.pageonepower.com\/linkarati\/difference-google-bing\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p>Ancak t\u00fcm bu hizmetlerin hepsinin ayn\u0131 amac\u0131 hedefledi\u011fini hat\u0131rlamak \u00f6nemlidir: arayan ki\u015finin sorusunu eldeki verileri en do\u011fru \u015fekilde yorumlay\u0131p, ara\u015ft\u0131rma yapan ki\u015fiye en do\u011fru sonu\u00e7lar\u0131 vermek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SERP Sonu\u00e7lar\u0131 Kontrol Etme<\/h2>\n\n\n\n<iframe width=\"100%\" height=\"500\" allowtransparency=\"true\" frameborder=\"0\" id=\"620a95\" scrolling=\"no\" src=\"https:\/\/www.turksem.com\/tr\/embed?id=google-serp&#038;h=0&#038;r=620a95&#038;cookies=0\" allow=\"clipboard-write\"><\/iframe>\n<script type=\"text\/javascript\">\n  (function(id) {\n    var eventMethod = (window.addEventListener ? \"addEventListener\" : \"attachEvent\"), lh = -1;\n    window[eventMethod](eventMethod == \"attachEvent\" ? \"onmessage\" : \"message\", function(e) {\n      if (e.data.indexOf(id + ':') != 0) return; var h = parseInt(e.data.substring(id.length + 1), 10);\n      if (lh != h) document.getElementById(id).style.height = h + 'px'; lh = h;\n    }, false);\n  })(\"620a95\");\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Bir sorunuz oldu\u011funda bazen bir yan\u0131t veya \u00e7\u00f6z\u00fcm arad\u0131\u011f\u0131n\u0131zda bulman\u0131n en iyi yolu basit\u00e7e &#8220;Google&#8217;da aramakt\u0131r.&#8221;&nbsp;Bir anda eri\u015filebilen bu kadar \u00e7ok bilgi varken i\u00e7eri\u011finizin \u00e7evrimi\u00e7i y\u0131\u011f\u0131nla sitenin geri kalan\u0131ndan \u00f6ne \u00e7\u0131kmas\u0131n\u0131 nas\u0131l sa\u011flayabilirsiniz?&nbsp;Arama motoru optimizasyonu (SEO) ve onun bir\u00e7ok teknik y\u00f6n\u00fc&nbsp;sayesinde arama motoru sonu\u00e7 sayfalar\u0131 (SERP&#8217;ler) i\u015fletmenizin yarar\u0131na \u00e7al\u0131\u015fabilir.&nbsp; SEO \u00e7al\u0131\u015fmalar\u0131 (Arama motoru optimizasyon), sistemi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":74071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-74067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-bilgileri"],"_links":{"self":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/74067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/comments?post=74067"}],"version-history":[{"count":0,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/74067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media\/74071"}],"wp:attachment":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media?parent=74067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/categories?post=74067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/tags?post=74067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}