{"id":74414,"date":"2024-01-15T01:59:25","date_gmt":"2024-01-14T22:59:25","guid":{"rendered":"https:\/\/www.turksem.com\/?p=74414"},"modified":"2024-01-15T01:59:25","modified_gmt":"2024-01-14T22:59:25","slug":"seo-sem-farklari","status":"publish","type":"post","link":"https:\/\/otel.name.tr\/index.php\/2024\/01\/15\/seo-sem-farklari\/","title":{"rendered":"SEO ve SEM Aras\u0131ndaki Farklar Nelerdir?"},"content":{"rendered":"\n<p>Bu i\u00e7erik <a href=\"https:\/\/www.turksem.com\/sem\" data-type=\"post\" data-id=\"1438\"><strong>SEM nedir?<\/strong><\/a> i\u00e7eri\u011fimiz ile <a href=\"https:\/\/www.turksem.com\/seo\" data-type=\"page\" data-id=\"3590\"><strong>SEO nedir?<\/strong><\/a> i\u00e7eri\u011fimizde bahsetti\u011fimiz 2 ayr\u0131 disiplinin bir birilerine olan farklar\u0131na de\u011finece\u011fiz. Daha \u00f6nce SEM nedir konusunu kaleme al\u0131rken bahsetti\u011fimiz farklar konusuna da bu konu da de\u011finmi\u015f olal\u0131m. <\/p>\n\n\n\n<p>Dijital pazarlama d\u00fcnyas\u0131na giriyor musunuz ve bu k\u0131saltmalar \u00f6zellikle de SEO ve SEM k\u0131saltmalar\u0131 biraz kafan\u0131z m\u0131 kar\u0131\u015ft\u0131r\u0131yor?&nbsp;<strong>Korkmay\u0131n!<\/strong> \u00c7\u00fcnk\u00fc \u00e7evrimi\u00e7i g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn bu iki temel bile\u015feni aras\u0131ndaki temel farklar\u0131 ayd\u0131nlatmak i\u00e7in bu yaz\u0131y\u0131 kaleme al\u0131yoruz.&nbsp;<strong>Bu makalenin okuduktan sonra SEO ve SEM&#8217;i birbirinden ay\u0131ran temel \u015feylerin ne oldu\u011funu ve her birinin \u00e7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131z\u0131 nas\u0131l etkileyebilece\u011fini daha net anlayacaks\u0131n\u0131z.<\/strong> Konuya hakim olanlar Yorum k\u0131sm\u0131ndan eklemek istedi\u011fi farklar\u0131 bahsedebilirler.<\/p>\n\n\n\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4HNsp5ewsUbXcmdI6TGCAy?utm_source=generator&#038;theme=0\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fcb9001a\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Bilgi :<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"> <\/mark><\/strong>Spotify \u00fczerinde <strong><a href=\"https:\/\/open.spotify.com\/show\/5VPD9A0yCosbyOuB8GwUYD\">SEO Podcast<\/a><\/strong> kanal\u0131m\u0131zdaki yay\u0131nlarda \u00e7ok de\u011ferli bilgiler payla\u015f\u0131yoruz. Spotify \u00fczerinde takip ederek payla\u015fm\u0131\u015f oldu\u011fumuz Podcast yay\u0131nlar\u0131n\u0131 takip edebilirsiniz. Bu podcast yay\u0131nlar\u0131m\u0131zdaki i\u00e7erikleri bir yerde okuman\u0131z m\u00fcmk\u00fcn de\u011fil, olduk\u00e7a de\u011ferli i\u00e7eriklerdir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEM&#8217;in ve SEO&#8217;nun Anlamlar\u0131n\u0131 \u00d6\u011frenelim<\/h2>\n\n\n\n<p><strong>SEO (Arama Motoru Optimizasyonu) :<\/strong> &nbsp;Web sitenizi internet kullan\u0131c\u0131lar\u0131 taraf\u0131ndan ke\u015ffedilmeyi bekleyen de\u011ferli bilgilerden olu\u015fan bir koskocaman bir hazine sand\u0131\u011f\u0131 olarak hayal edin.&nbsp;SEO ise bu bilgi arayan hazine avc\u0131lar\u0131n\u0131 dijital zenginliklerinize y\u00f6nlendiren haritad\u0131r.&nbsp;Web sitenizin i\u00e7eri\u011finin yap\u0131s\u0131n\u0131 ve di\u011fer \u00f6\u011felerini, <strong>arama motoru sonu\u00e7 sayfalar\u0131nda yani SERP&#8217;lerde organik olarak daha \u00fcst s\u0131ralarda yer alacak \u015fekilde optimize etme s\u00fcre\u00e7lerinin t\u00fcm\u00fcd\u00fcr<\/strong>.&nbsp;Ba\u015fka bir deyi\u015fle kullan\u0131c\u0131lar alakal\u0131 anahtar kelimeleri yazd\u0131klar\u0131nda web sitenizi \u00fcst s\u0131ralarda g\u00f6r\u00fcnmesini sa\u011flar. Bu da do\u011fal olarak site ziyaret\u00e7ilerinizi art\u0131r\u0131r. \u00dccret \u00f6demezsiniz. <\/p>\n\n\n\n<p>Bir makalede SEO&#8217;yu biz T\u00fcrk SEM olarak genelde \u015fu \u015fekilde ifade ederiz.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do\u011fal sonu\u00e7lar<\/li>\n\n\n\n<li>Organik sonu\u00e7lar<\/li>\n\n\n\n<li>SERP <\/li>\n\n\n\n<li>Arama sonu\u00e7lar\u0131<\/li>\n\n\n\n<li>Hak edilmi\u015f s\u0131ralama<\/li>\n\n\n\n<li>Google s\u0131ralamas\u0131<\/li>\n<\/ul>\n\n\n\n<p><strong>SEM (Arama Motoru Pazarlamas\u0131) :<\/strong> &nbsp;SEM&#8217;i, web sitenizi bilgi arayan hazine avc\u0131lar\u0131 taraf\u0131ndan an\u0131nda g\u00f6r\u00fcnt\u00fclenmesini sa\u011flayan dinamik bir spot \u0131\u015f\u0131\u011f\u0131 olarak d\u00fc\u015f\u00fcn\u00fcn.&nbsp;<strong>SEM, web sitenizin arama motorlar\u0131 sonu\u00e7 sayfalar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc sa\u011flamak i\u00e7in \u00fccretli stratejiler i\u00e7erir<\/strong>.&nbsp;Reklam\u0131n\u0131z\u0131n arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnt\u00fclenmesini sa\u011flamak i\u00e7in belirli anahtar kelimelere teklif verdi\u011finiz t\u0131klama ba\u015f\u0131na \u00f6deme (<strong>PPC <\/strong>veya <strong>TBM<\/strong>) reklamc\u0131l\u0131\u011f\u0131 gibi etkinlikleri i\u00e7erir.&nbsp;Bu y\u00f6ntem an\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flar ve her t\u0131klamaya bir \u00fccret \u00f6dersiniz.<\/p>\n\n\n\n<p>Bunu \u015fu \u015fekilde d\u00fc\u015f\u00fcnebilirsiniz; <strong>sitenizin kalite puan\u0131 <\/strong>X<strong> t\u0131klama ba\u015f\u0131 teklifiniz<\/strong> beraber ortaya \u00e7\u0131kan rakamla &#8220;anahtar kelime borsas\u0131nda&#8221; rekabet s\u00fcreci oldu\u011funu belirtebiliriz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO ve SEM Aras\u0131ndaki Temel Farklar<\/h2>\n\n\n\n<p><strong>1. Trafi\u011fin Do\u011fas\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO<\/strong> arac\u0131l\u0131\u011f\u0131yla olu\u015fturulan trafik hak edilmi\u015ftir ve organiktir, yani; kullan\u0131c\u0131lar web sitenizi do\u011fal olarak ve genellikle kendi \u00f6zel sorgular\u0131na g\u00f6re bulurlar.<\/li>\n\n\n\n<li><strong>SEM<\/strong>&#8216;den gelen trafik \u00fccretlidir, \u00e7\u00fcnk\u00fc esasen belirli anahtar kelimeler arand\u0131\u011f\u0131nda web sitenizin g\u00f6r\u00fcnt\u00fclenmesi i\u00e7in firmalar \u00f6deme yaparlar.<\/li>\n<\/ul>\n\n\n\n<p id=\"ember55\"><strong>2. Maliyet:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO<\/strong> arama motorlar\u0131na do\u011frudan \u00f6deme gerektirmese de sitenizi geli\u015ftirmek i\u00e7in i\u00e7erik olu\u015fturma, optimizasyon ve teknik iyile\u015ftirmeler zaman, \u00e7aba ve bazen de nakit harcama gerektirir.<\/li>\n\n\n\n<li><strong>SEM<\/strong> SERP&#8217;lerde reklamlar\u0131n g\u00f6r\u00fcnmesi i\u00e7in \u00f6deme yapt\u0131\u011f\u0131n\u0131z i\u00e7in do\u011frudan maliyet i\u00e7erir.&nbsp;Harcamalar, \u00f6zellikle rekabet\u00e7i anahtar kelimeler i\u00e7in olduk\u00e7a y\u00fcksek olabilir.<\/li>\n<\/ul>\n\n\n\n<p id=\"ember57\"><strong>3. Sonu\u00e7lar\u0131n H\u0131z\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO<\/strong> yoluyla y\u00fcksek s\u0131ralamalara ula\u015fmak i\u00e7in tutarl\u0131 \u00e7aba ile beraber zaman gerektirir.&nbsp;Yava\u015f yava\u015f sonu\u00e7 veren uzun vadeli bir disiplindir.<\/li>\n\n\n\n<li><strong>SEM<\/strong> ile sonu\u00e7lar\u0131 an\u0131nda aramalarda sitenizi g\u00f6rebilirsiniz.&nbsp;Reklam kampanyan\u0131z onayland\u0131ktan sonra web siteniz arama sonu\u00e7lar\u0131n\u0131n en \u00fcst\u00fcnde, ortalarda veya alt k\u0131s\u0131mlarda g\u00f6r\u00fcn\u00fcr ve an\u0131nda trafik \u00e7ekebilir.<\/li>\n<\/ul>\n\n\n\n<p id=\"ember59\"><strong>4. G\u00f6r\u00fcn\u00fcrl\u00fck S\u00fcresi:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO<\/strong>&nbsp;kriterlerine uygun d\u00fczg\u00fcn bir \u015fekilde optimize edilmi\u015f sayfan\u0131z, \u00fczerinde aktif olarak \u00e7al\u0131\u015fmay\u0131 b\u0131rakt\u0131ktan sonra bile s\u0131ralamas\u0131n\u0131 ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne devam eder.<\/li>\n\n\n\n<li><strong>SEM<\/strong> arac\u0131l\u0131\u011f\u0131yla g\u00f6r\u00fcn\u00fcrl\u00fck, do\u011frudan reklam kampanyan\u0131z\u0131n s\u00fcresine ve b\u00fct\u00e7esine ba\u011fl\u0131d\u0131r.&nbsp;Kampanya sona erdi\u011finde veya b\u00fct\u00e7eniz t\u00fckendi\u011finde reklamlar\u0131n\u0131z\u0131n yay\u0131n\u0131 durdurulur.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/01\/SEO-vs-SEM.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/01\/SEO-vs-SEM-1024x577.jpg\" alt=\"SEO ve SEM Aras\u0131ndaki Farklar\" class=\"wp-image-74417\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/01\/SEO-vs-SEM-1024x577.jpg 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/01\/SEO-vs-SEM-300x169.jpg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/01\/SEO-vs-SEM-768x433.jpg 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/01\/SEO-vs-SEM.jpg 1026w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">SEO ve SEM Farklar\u0131 Tablosu<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u00d6zellik<\/th><th>SEO (Arama Motoru Optimizasyonu)<\/th><th>SEM (Arama Motoru Pazarlamas\u0131)<\/th><\/tr><\/thead><tbody><tr><td><strong>Tan\u0131m<\/strong><\/td><td>Web sitesinin organik arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer almas\u0131n\u0131 sa\u011flama s\u00fcreci<\/td><td>\u00dccretli reklamlar arac\u0131l\u0131\u011f\u0131yla arama motorlar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flama stratejisi<\/td><\/tr><tr><td><strong>Maliyet<\/strong><\/td><td>Genellikle \u00fccretsiz, ancak zaman ve emek gerektirir<\/td><td>\u00dccretli reklam kampanyalar\u0131 gerektirir (\u00d6rn. Google Ads)<\/td><\/tr><tr><td><strong>Sonu\u00e7lar\u0131n H\u0131z\u0131<\/strong><\/td><td>Sonu\u00e7lar almak uzun zaman alabilir (aylar)<\/td><td>H\u0131zl\u0131 sonu\u00e7lar al\u0131nabilir (g\u00fcnler veya saatler)<\/td><\/tr><tr><td><strong>S\u00fcrd\u00fcr\u00fclebilirlik<\/strong><\/td><td>Uzun vadeli etki<\/td><td>Reklam b\u00fct\u00e7esi bitti\u011finde etkisi sona erer<\/td><\/tr><tr><td><strong>Hedefleme<\/strong><\/td><td>Anahtar kelimeler ve i\u00e7erik odakl\u0131<\/td><td>Detayl\u0131 demografik ve davran\u0131\u015fsal hedefleme m\u00fcmk\u00fcn<\/td><\/tr><tr><td><strong>ROI (Yat\u0131r\u0131m Getirisi)<\/strong><\/td><td>Genellikle daha y\u00fcksek uzun vadeli ROI<\/td><td>K\u0131sa vadede \u00f6l\u00e7\u00fclebilir ROI sa\u011flar<\/td><\/tr><tr><td><strong>Kontrol D\u00fczeyi<\/strong><\/td><td>Sonu\u00e7lar \u00fczerinde s\u0131n\u0131rl\u0131 kontrol<\/td><td>Reklam g\u00f6sterimi ve b\u00fct\u00e7e \u00fczerinde tam kontrol<\/td><\/tr><tr><td><strong>Trafik T\u00fcr\u00fc<\/strong><\/td><td>Organik trafik<\/td><td>\u00dccretli trafik<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n\n\n<p>Konu neredeyse bu kadar olduk\u00e7a i\u015flevsel olarak i\u015finize yarayacak \u015fekilde anlatmaya \u00e7al\u0131\u015ft\u0131k. \u015eunu unutmay\u0131n projenizde her iki arg\u00fcmana da ihtiyac\u0131n\u0131z var. Hem SEM hem SEO ikisi beraber hareket etti\u011fi s\u00fcrece ger\u00e7ek verimliliklerini ortaya \u00e7\u0131kartabilirler. Bizim T\u00fcrk SEM olarak tavsiyemiz her ikisi (SEO ve SEM) \u00fczerinde de stratejilerinizi belirleyip \u00e7al\u0131\u015fmak olacakt\u0131r. <\/p>\n\n\n\n<p>8 dijital pazarlama t\u00fcr\u00fcn\u00fcn de bir birlerine g\u00f6re farkl\u0131 katk\u0131lar\u0131 vard\u0131r. \u0130\u015fin temelinde 8 temel dijital pazarlama t\u00fcr\u00fcn\u00fcn de ortak hareketi olduk\u00e7a fazla i\u015finize yarayabilir. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu i\u00e7erik SEM nedir? i\u00e7eri\u011fimiz ile SEO nedir? i\u00e7eri\u011fimizde bahsetti\u011fimiz 2 ayr\u0131 disiplinin bir birilerine olan farklar\u0131na de\u011finece\u011fiz. Daha \u00f6nce SEM nedir konusunu kaleme al\u0131rken bahsetti\u011fimiz farklar konusuna da bu konu da de\u011finmi\u015f olal\u0131m. Dijital pazarlama d\u00fcnyas\u0131na giriyor musunuz ve bu k\u0131saltmalar \u00f6zellikle de SEO ve SEM k\u0131saltmalar\u0131 biraz kafan\u0131z m\u0131 kar\u0131\u015ft\u0131r\u0131yor?&nbsp;Korkmay\u0131n! \u00c7\u00fcnk\u00fc \u00e7evrimi\u00e7i g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":74418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8],"tags":[],"class_list":["post-74414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords-bilgileri","category-seo-bilgileri"],"_links":{"self":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/74414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/comments?post=74414"}],"version-history":[{"count":0,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/74414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media\/74418"}],"wp:attachment":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media?parent=74414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/categories?post=74414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/tags?post=74414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}