{"id":74566,"date":"2024-01-21T11:41:33","date_gmt":"2024-01-21T08:41:33","guid":{"rendered":"https:\/\/www.turksem.com\/?p=74566"},"modified":"2024-01-21T11:41:33","modified_gmt":"2024-01-21T08:41:33","slug":"roi-nedir","status":"publish","type":"post","link":"https:\/\/otel.name.tr\/index.php\/2024\/01\/21\/roi-nedir\/","title":{"rendered":"ROI Nedir ve Nas\u0131l Hesaplan\u0131r?"},"content":{"rendered":"\n<p>Bu i\u00e7eri\u011fi bir sonraki i\u00e7eri\u011fimize altyap\u0131 olmas\u0131 amac\u0131yla kaleme al\u0131yoruz. Bir sonraki i\u00e7eri\u011fimiz &#8220;<em>SEO&#8217;da ROI Hesaplama Nas\u0131l Yap\u0131l\u0131r?<\/em>&#8221; olacak. Bu sebeple <strong>ROI<\/strong>&#8216;nin ne oldu\u011funu ve nas\u0131l hesapland\u0131\u011f\u0131n\u0131 dikkatlice T\u00fcrk SEM blog sayfam\u0131zda anlatal\u0131m istedik.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fcb90024\">ROI T\u00fcrk\u00e7esi &#8220;<strong>yat\u0131r\u0131m getirisi<\/strong>&#8221; anlam\u0131 ta\u015f\u0131maktad\u0131r. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ROI&#8217;nin Anlam\u0131<\/h2>\n\n\n\n<p><strong>Yat\u0131r\u0131m getirisi (ROI), yat\u0131r\u0131mlar\u0131n\u0131z\u0131n ne kadar iyi performans g\u00f6sterdi\u011fini \u00f6l\u00e7en hesaplama y\u00f6ntemidir ve hesaplama sonras\u0131 size y\u00fczdelik bir oran verir.<\/strong>&nbsp;Ba\u015fka bir deyi\u015fle ROI, i\u015fletmeniz i\u00e7in yat\u0131rd\u0131\u011f\u0131n\u0131z paran\u0131n gelir olarak geri d\u00f6n\u00fcp d\u00f6nmedi\u011fini ve i\u015fletmenizin yat\u0131r\u0131ma de\u011fer kar de\u011ferini bilmenizi sa\u011flar.&nbsp;<\/p>\n\n\n\n<p><strong>ROI<\/strong>&nbsp;= Net Gelir \/ Yat\u0131r\u0131m Maliyeti x 100 = ROI (Y\u00fczdelik De\u011fer)<\/p>\n\n\n\n<p>ROI&#8217;yi y\u00fczde olarak yazars\u0131n\u0131z.\u00a0Y\u00fczde olarak ne kadar b\u00fcy\u00fck olursa, yat\u0131r\u0131m o kadar iyi olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ROI Hesaplama Arac\u0131<\/h2>\n\n\n\n<iframe src=\"https:\/\/turksem.com\/araclar\/roi\" width=\"100%\" name=\"SiteIPSorgulama\" height=\"380px\"><\/iframe>\n\n\n\n<p class=\"has-background\" style=\"background-color:#0792e312\"><strong>Bilgi :<\/strong> Net kar k\u0131sm\u0131na y\u0131ll\u0131k t\u00fcm giderler \u00e7\u0131kt\u0131ktan sonra elinize kalan kar\u0131 yazmal\u0131s\u0131n\u0131z. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/01\/roi.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/01\/roi-1024x538.png\" alt=\"ROI Nedir\" class=\"wp-image-74568\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/01\/roi-1024x538.png 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/01\/roi-300x158.png 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/01\/roi-768x403.png 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/01\/roi-1536x806.png 1536w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/01\/roi.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00d6rnek ROI Hesaplama<\/h2>\n\n\n\n<p>Yat\u0131r\u0131m getirinizi bulman\u0131n ilk ad\u0131m\u0131 yat\u0131r\u0131m\u0131n\u0131z\u0131n maliyetlerini yat\u0131r\u0131m\u0131n\u0131z\u0131n kazan\u00e7lar\u0131ndan \u00e7\u0131karmakt\u0131r.&nbsp;Maliyet kalemi do\u011frudan yat\u0131r\u0131ma giden, \u00f6dedi\u011finiz masraflar\u0131 i\u00e7ermektedir.&nbsp;\u00d6rne\u011fin, maliyetlerden biri \u00fcr\u00fcnlerin nakliyesi olabilir, t\u00fcm maliyetlerinizi dikkatlice hesaplamal\u0131s\u0131n\u0131z.&nbsp;Kazan\u00e7lar\u0131n\u0131z ise yat\u0131r\u0131mdan kazand\u0131\u011f\u0131n\u0131z her t\u00fcrl\u00fc geliri i\u00e7ermektedir.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u00d6\u011fe<\/th><th>Miktar<\/th><\/tr><\/thead><tbody><tr><td>Toplam Has\u0131lat<\/td><td>500.000 TL<\/td><\/tr><tr><td>Sat\u0131lan \u00dcr\u00fcnlerin Maliyeti<\/td><td>250.000 TL<\/td><\/tr><tr><td>\u0130\u015fletme Gideri<\/td><td>100.000 TL<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Yukar\u0131daki grafikte bahsetti\u011fimiz \u00f6rnek \u015firketin yat\u0131r\u0131mdan elde etti\u011fi kazan\u00e7lar\u0131 ve maliyetlerini tablo halinde g\u00f6sterdik. Bu \u015firket 500.000 TL toplam gelir elde etti.&nbsp;\u015eirket ayr\u0131ca sat\u0131lan mallar\u0131n maliyetine yani \u00fcr\u00fcnler anaparas\u0131 250.000 TL, i\u015fletme giderlerine ise 100.000 TL harcad\u0131\u011f\u0131n\u0131 varsayd\u0131k. 2024 y\u0131l\u0131nda bu oranlarda bir i\u015fletme olmas\u0131 muhtemel de\u011fil ama b\u00f6yle bir \u015firket varsayd\u0131k.<\/p>\n\n\n\n<p>\u00d6ncelikle yat\u0131r\u0131m\u0131n toplam maliyetini bulal\u0131m.&nbsp;Bunu bulmak i\u00e7in&nbsp;sat\u0131lan mallar\u0131n maliyetini&nbsp;i\u015fletme giderlerine eklemeliyiz.&nbsp;<\/p>\n\n\n\n<p>Toplam t\u00fcm giderler <strong>350.000 TL<\/strong>&#8216;dir (250.000 TL + 100.000 TL).<\/p>\n\n\n\n<p>Daha sonra toplam giderleri toplam gelirden \u00e7\u0131karal\u0131m.<\/p>\n\n\n\n<p>Aradaki fark <strong>150.000 TL<\/strong>\u2019dir (500.000TL \u2013 350.000TL).<\/p>\n\n\n\n<p>Daha sonra &#8220;<strong>yat\u0131r\u0131m\u0131n kazanc\u0131 ile maliyeti aras\u0131ndaki fark\u0131<\/strong>&#8221; yat\u0131r\u0131m\u0131n toplam maliyetine b\u00f6lece\u011fiz.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u00d6\u011fe<\/th><th>Miktar<\/th><\/tr><\/thead><tbody><tr><td>Yat\u0131r\u0131m\u0131n Net Kazanc\u0131<\/td><td>150.000 TL<\/td><\/tr><tr><td>Yat\u0131r\u0131m\u0131n Toplam Maliyeti<\/td><td>350.000 TL<\/td><\/tr><tr><td>Yat\u0131r\u0131m getirisi<\/td><td>%42<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Yat\u0131r\u0131m\u0131n net kazanc\u0131n\u0131 toplam maliyetine b\u00f6ld\u00fc\u011f\u00fcn\u00fczde 0,42 (150.000\/350.000) elde etmekteyiz.&nbsp;Bunu y\u00fczde yapmak i\u00e7in say\u0131y\u0131 100 ile \u00e7arpmam\u0131z gerekmektedir. <\/p>\n\n\n\n<p>Yat\u0131r\u0131m getirisi %42 &#8216;dir.<\/p>\n\n\n\n<p>Bu yat\u0131r\u0131m getirisi normal bir getiri oran\u0131d\u0131r ve \u015firketin kaynaklar\u0131n\u0131 verimli kulland\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. Y\u00fczdelik olarak ne kadar y\u00fcksek olursa o kadar iyidir. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">K\u00fc\u00e7\u00fck i\u015fletmelerde ROI hesaplaman\u0131n avantajlar\u0131<\/h2>\n\n\n\n<p>K\u00fc\u00e7\u00fck i\u015fletme sahipleri i\u00e7in ROI hesaplamalar\u0131 \u015firketinizle ilgili \u00f6nemli bir oran ortaya koymaktad\u0131r.&nbsp;Yat\u0131r\u0131m getiriniz yani ROI oran\u0131n\u0131z\u0131n iyi seviyede olmas\u0131 d\u0131\u015far\u0131dan finansman sa\u011flaman\u0131za yard\u0131mc\u0131 olabilir.&nbsp;Y\u00fcksek bir yat\u0131r\u0131m getirisi oran\u0131 yat\u0131r\u0131mc\u0131lar i\u00e7in risk kat say\u0131s\u0131n\u0131 azaltacakt\u0131r.&nbsp;Bankalara i\u015fletme kredisine ba\u015fvuracaksan\u0131z yat\u0131r\u0131m getiriniz kredi veren bankalar i\u00e7in \u00f6deme yapabilece\u011finizi g\u00f6sterebilir.<\/p>\n\n\n\n<p>Yat\u0131r\u0131m getiriniz ayn\u0131 zamanda i\u015finizi daha verimli ve sa\u011fl\u0131kl\u0131 bir \u015fekilde y\u00fcr\u00fctmenize de yard\u0131mc\u0131 olabilir. Ayn\u0131 zamanda&nbsp;yat\u0131r\u0131mlar\u0131n\u0131z\u0131n ne kadar ba\u015far\u0131l\u0131 oldu\u011funu g\u00f6rmek i\u00e7in form\u00fcl\u00fc kullanmakta m\u00fcmk\u00fcnd\u00fcr.&nbsp;\u00d6rne\u011fin; <strong>Google Ads<\/strong> ve <strong>Google SEO<\/strong> \u00fczerine dijital pazarlama kampanyas\u0131 y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcz\u00fc varsayal\u0131m.&nbsp;Hangisinin daha y\u00fcksek verim elde etti\u011fini g\u00f6rmek i\u00e7in her iki y\u00f6ntemin yat\u0131r\u0131m getirisini (<strong>ROI hesaplay\u0131p<\/strong>) bulabilirsiniz.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fcb90029\">Bir sonraki yaz\u0131m\u0131zda SEO \u00e7al\u0131\u015fmalar\u0131nda ROI hesaplama ve yine ayn\u0131 \u015fekilde Google Ads ROI hesaplamalar\u0131n\u0131n nas\u0131l yap\u0131laca\u011f\u0131n\u0131 anlataca\u011f\u0131z. <strong>SEO &amp; Reklam Blog<\/strong> sayfam\u0131z\u0131 ve <strong>T\u00fcrk SEM<\/strong> sosyal medya hesaplar\u0131n\u0131 takip edebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu i\u00e7eri\u011fi bir sonraki i\u00e7eri\u011fimize altyap\u0131 olmas\u0131 amac\u0131yla kaleme al\u0131yoruz. Bir sonraki i\u00e7eri\u011fimiz &#8220;SEO&#8217;da ROI Hesaplama Nas\u0131l Yap\u0131l\u0131r?&#8221; olacak. Bu sebeple ROI&#8216;nin ne oldu\u011funu ve nas\u0131l hesapland\u0131\u011f\u0131n\u0131 dikkatlice T\u00fcrk SEM blog sayfam\u0131zda anlatal\u0131m istedik. ROI T\u00fcrk\u00e7esi &#8220;yat\u0131r\u0131m getirisi&#8221; anlam\u0131 ta\u015f\u0131maktad\u0131r. ROI&#8217;nin Anlam\u0131 Yat\u0131r\u0131m getirisi (ROI), yat\u0131r\u0131mlar\u0131n\u0131z\u0131n ne kadar iyi performans g\u00f6sterdi\u011fini \u00f6l\u00e7en hesaplama y\u00f6ntemidir ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":74570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-74566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/74566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/comments?post=74566"}],"version-history":[{"count":0,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/74566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media\/74570"}],"wp:attachment":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media?parent=74566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/categories?post=74566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/tags?post=74566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}