{"id":74671,"date":"2024-02-03T18:04:28","date_gmt":"2024-02-03T15:04:28","guid":{"rendered":"https:\/\/www.turksem.com\/?p=74671"},"modified":"2024-02-03T18:04:28","modified_gmt":"2024-02-03T15:04:28","slug":"pinara-beach-hotel-google-ads-vaka-incelemesi","status":"publish","type":"post","link":"https:\/\/otel.name.tr\/index.php\/2024\/02\/03\/pinara-beach-hotel-google-ads-vaka-incelemesi\/","title":{"rendered":"P\u0131nara Beach Hotel – Google Ads Vaka \u0130ncelemesi"},"content":{"rendered":"\n

2017 y\u0131l\u0131nda “Otel Pazarlama<\/strong><\/a>” \u00e7al\u0131\u015fmalar\u0131m\u0131z dahilinde hizmet verdi\u011fimiz Kemer G\u00f6yn\u00fck’\u00fcn do\u011fa ile i\u00e7 i\u00e7e olan \u00fcnl\u00fc oteli P\u0131nar Beach Hotel vaka incelemesi<\/strong> yapaca\u011f\u0131z.<\/p>\n\n\n\n

B\u00fct\u00e7e Da\u011f\u0131l\u0131m\u0131<\/h2>\n\n\n\n

2017 y\u0131l\u0131nda sosyal medya hikaye g\u00f6sterimleri olduk\u00e7a uygun fiyatlarda y\u00fcksek g\u00f6sterim elde edebiliyorduk. Bu sebeple b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131m\u0131z\u0131 \u015fu \u015fekilde kordine ettik.<\/p>\n\n\n\n

%70 Google Ads Reklemlar\u0131<\/strong> (o d\u00f6nemki ismiyle Google Adwords)<\/p>\n\n\n\n

%30 Sosyal Medya Reklamlar\u0131<\/strong> (Facebook + Instagram)<\/p>\n\n\n\n

Google Ads Reklam B\u00fct\u00e7e Da\u011f\u0131l\u0131m\u0131<\/h3>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

\u00d6ncelikle Google Ads b\u00fct\u00e7emizin \u00f6nemli bir k\u0131sm\u0131n\u0131 Google Search Reklamlar\u0131na<\/a> ay\u0131rd\u0131k. Search k\u0131sm\u0131nda \u00f6n k\u0131s\u0131mlarda yer almak sat\u0131\u015f i\u00e7in \u00f6nemli bir fakt\u00f6rd\u00fc. Search k\u0131sm\u0131na ay\u0131rd\u0131\u011f\u0131m\u0131z rakam Google Ads reklam b\u00fct\u00e7emizin %90’\u0131na kar\u015f\u0131l\u0131k geliyordu. Geriye kalan %10’luk k\u0131sm\u0131 ise Re-Marketing reklamlar\u0131na<\/a> ay\u0131rd\u0131k.<\/p>\n\n\n\n

Bu \u015fekilde Google \u00fczerinden \u00f6nemli bir kitleyede ula\u015fm\u0131\u015f olduk.<\/p>\n\n\n\n

Sosyal Medya Reklamlar\u0131 B\u00fct\u00e7e Da\u011f\u0131l\u0131m\u0131<\/h2>\n\n\n\n

Kemer’de her\u015fey dahil tatil oteline rezervasyon yapabilece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz T\u00fcrk SEM hedef kitlemiz a\u011f\u0131rl\u0131\u011f\u0131 5 milyonluktu. Bu kitleyi \u00f6ncelikle zamana y\u0131\u011farak g\u00f6sterim elde ettik. Daha sonra P\u0131nara Beach Hotel’e m\u00fc\u015fteri olmas\u0131 ihtimali olabilecek bir birleriyle kesi\u015fmeyecek \u015fekilde 5 ayr\u0131 hedef kitlesi daha olu\u015fturduk. Bu 5 hedef kitleye \u00f6zel video reklam olu\u015fturarak Facebook Ads \u00fczerinden reklam verdik. Bu reklamlar\u0131m\u0131z o d\u00f6nemki 2007 y\u0131l\u0131nda olduk\u00e7a uygun fiyatlarda olan Hikaye (Story) reklam \u00fczerine genel olarak kurgulad\u0131k.<\/p>\n\n\n\n

2017 y\u0131l\u0131nda toplamda 104 odas\u0131 olan P\u0131nara Beach Hotel’in t\u00fcm odalar\u0131n\u0131 %99 dolulukla tamamlad\u0131k ve ba\u015far\u0131l\u0131 bir sezon ge\u00e7irdik. Reklam \/ Ciro dengesini %2 ile T\u00fcrk SEM olarak tamamlad\u0131k.<\/p>\n","protected":false},"excerpt":{"rendered":"

2017 y\u0131l\u0131nda “Otel Pazarlama” \u00e7al\u0131\u015fmalar\u0131m\u0131z dahilinde hizmet verdi\u011fimiz Kemer G\u00f6yn\u00fck’\u00fcn do\u011fa ile i\u00e7 i\u00e7e olan \u00fcnl\u00fc oteli P\u0131nar Beach Hotel vaka incelemesi yapaca\u011f\u0131z. B\u00fct\u00e7e Da\u011f\u0131l\u0131m\u0131 2017 y\u0131l\u0131nda sosyal medya hikaye g\u00f6sterimleri olduk\u00e7a uygun fiyatlarda y\u00fcksek g\u00f6sterim elde edebiliyorduk. Bu sebeple b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131m\u0131z\u0131 \u015fu \u015fekilde kordine ettik. %70 Google Ads Reklemlar\u0131 (o d\u00f6nemki ismiyle Google Adwords) […]<\/p>\n","protected":false},"author":1,"featured_media":74674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-74671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basari-hikayeleri"],"_links":{"self":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/74671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/comments?post=74671"}],"version-history":[{"count":0,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/74671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media\/74674"}],"wp:attachment":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media?parent=74671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/categories?post=74671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/tags?post=74671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}