{"id":74806,"date":"2024-02-27T00:38:53","date_gmt":"2024-02-26T21:38:53","guid":{"rendered":"https:\/\/www.turksem.com\/?p=74806"},"modified":"2024-02-27T00:38:53","modified_gmt":"2024-02-26T21:38:53","slug":"ads-seo-farklari","status":"publish","type":"post","link":"https:\/\/otel.name.tr\/index.php\/2024\/02\/27\/ads-seo-farklari\/","title":{"rendered":"\u00dccretli ve Organik S\u0131ralama Farklar\u0131 ve Benzerlikleri"},"content":{"rendered":"\n<p>Dijital pazarlama konusunda de\u011findi\u011fimiz 2 temel t\u00fcr\u00fcnde bir birlerine benzerliklerine ve farklar\u0131na de\u011finelim istedik. Bu i\u00e7eri\u011fimizde <strong>PPC Marketing<\/strong> ve <strong>SEO Marketing<\/strong> \u00e7al\u0131\u015fmalar\u0131n\u0131n temellerinin bir birleri ile ilgili durumuna bakaca\u011f\u0131z. <\/p>\n\n\n\n<p>Bu konuyu okumadan \u00f6nce;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.turksem.com\/seo\" data-type=\"page\" data-id=\"3590\">SEO Nedir?<\/a><br>Search Engine Optimization, do\u011fal s\u0131ralamalarda daha \u00fcst s\u0131ralarda gelmek i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalara denmektedir.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.turksem.com\/sem\" data-type=\"post\" data-id=\"1438\">SEM Nedir?<\/a><br>Search Engine Marketing, arama motorlar\u0131n\u0131n \u00fccretli reklam k\u0131sm\u0131yla ilgili yap\u0131lan \u00e7al\u0131\u015fmalar\u0131n genel ifadesidir.<\/li>\n<\/ul>\n\n\n\n<p>Daha \u00f6nce payla\u015ft\u0131\u011f\u0131m\u0131z i\u00e7eriklerimizi okudu\u011funuzu veya SEO ile SEM&#8217;in tam olarak ne oldu\u011funu bildi\u011finizi farz etmekteyiz. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dccretli ve organik arama aras\u0131ndaki benzerlikler<\/h2>\n\n\n\n<p>\u00dccretli arama ve organik araman\u0131n temel g\u00f6r\u00fcn\u00fc\u015fleri genel anlamda bir\u00e7ok benzerlik bar\u0131nd\u0131r\u0131r.&nbsp;<\/p>\n\n\n\n<p>Temel olarak <strong>\u00fccretli arama sonu\u00e7lar\u0131m\u0131z<\/strong> sayfan\u0131n en \u00fcst\u00fcnde yer al\u0131r.&nbsp;Reklam ya da buna benzer bir ifade  k\u00fc\u00e7\u00fck bir not i\u00e7erir.&nbsp;B\u00f6ylece kullan\u0131c\u0131lar ger\u00e7ekte neyin reklam oldu\u011funu kolayca anlayabilmektedir, \u00e7\u00fcnk\u00fc SEM&#8217;i bazen reklam olarak g\u00f6rmesek de bu bir reklamd\u0131r.&nbsp;\u00dccretli arama sonu\u00e7lar\u0131n\u0131z\u0131n t\u0131klanabilir ba\u015fl\u0131\u011f\u0131n hemen alt\u0131nda k\u00fc\u00e7\u00fck bir reklam simgesi olacakt\u0131r, bu k\u00fc\u00e7\u00fck ifadelere ra\u011fmen \u00fccretli arama ile organik arama aras\u0131nda pek \u00e7ok benzerlik bulunmaktad\u0131r.<\/p>\n\n\n\n<p>\u00dccretli Reklamlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0131klanabilir ba\u015fl\u0131klara sahip olur<\/li>\n\n\n\n<li>T\u0131klanamayan g\u00f6vde i\u00e7eri\u011fine sahip olur<\/li>\n\n\n\n<li>T\u0131klanabilir site ba\u011flant\u0131lar\u0131na sahip olur (ana reklam alan\u0131n\u0131n alt\u0131ndaki k\u00fc\u00e7\u00fck ba\u011flant\u0131lar)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/02\/Google-Ads-Ornek.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"295\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/02\/Google-Ads-Ornek-1024x295.jpg\" alt=\"\" class=\"wp-image-74807\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/02\/Google-Ads-Ornek-1024x295.jpg 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/02\/Google-Ads-Ornek-300x86.jpg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/02\/Google-Ads-Ornek-768x221.jpg 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/02\/Google-Ads-Ornek-1536x443.jpg 1536w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/02\/Google-Ads-Ornek-2048x590.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fcb9001c\">Google Ads 2024 Reklam \u0130fadesi : <strong>\u00dccretli sponsorlu reklam<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dccretli ve organik arama aras\u0131ndaki fark<\/h2>\n\n\n\n<p>Art\u0131k \u00fccretli arama ile organik arama aras\u0131ndaki benzerlikleri inceledi\u011fimize g\u00f6re temel farkl\u0131l\u0131klara g\u00f6z atabiliriz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trafik<\/h3>\n\n\n\n<p>\u00dccretli arama reklam\u0131, reklamverenlerin reklamlar\u0131 sunmak i\u00e7in \u00f6deme yapt\u0131\u011f\u0131 bir pazarlama y\u00f6ntemidir; organik aramada ise gelen ziyaret\u00e7i i\u00e7in \u00f6deme yapmazs\u0131n\u0131z.\u00a0Fiyatland\u0131rma modelinde organik ve \u00fccretli arama aras\u0131ndaki temel fark \u00fccret \u00f6denmesi veya \u00f6denmemesi \u00fczerine kurgulanm\u0131\u015f durumdad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u0131z<\/h3>\n\n\n\n<p>\u00dccretli arama da s\u0131ralama almak ve ziyaret\u00e7i \u00e7ekmek \u00e7ok daha h\u0131zl\u0131d\u0131r.\u00a0Organik olarak s\u0131ralamaya girmeniz iki haftadan birka\u00e7 aya kadar s\u00fcrebilirken, \u00fccretli arama hemen hemen 15 dakikadan yar\u0131m saate kadar k\u0131sa bir s\u00fcre i\u00e7erisinde yay\u0131na girebilir.\u00a0Reklam\u0131n\u0131z\u0131 Google, Bing veya Yahoo!&#8217;da \u00fcst s\u0131ralarda yar\u0131m saat i\u00e7erisinde g\u00f6rebilirsiniz ancak organik sonu\u00e7larda yer almak \u00e7ok daha uzun zaman s\u00fcrebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Konumland\u0131rma<\/h3>\n\n\n\n<p>\u00dccretli arama sonu\u00e7lar\u0131 her zaman SERP sonu\u00e7lar\u0131n\u0131n en \u00fcst\u00fcnde veya en alt k\u0131s\u0131mda birka\u00e7 tane bulunur.\u00a0(<strong>G\u00fcncel Bilgi :<\/strong> 2024 y\u0131l\u0131nda Google organik sonu\u00e7lar\u0131nda aras\u0131nda reklam g\u00f6sterimi yapt\u0131\u011f\u0131 g\u00f6zlenmi\u015ftir.) Reklamlar organik olan\u0131n \u00fcst\u00fcnde ve alt\u0131nda yer al\u0131rken, organik ortadad\u0131r ve daha az \u00e7ekicidir.\u00a0<\/p>\n\n\n\n<p>Alt k\u0131s\u0131mda yer alan reklamlara ekran\u0131n \u00e7ok a\u015fa\u011f\u0131s\u0131nda olduklar\u0131 i\u00e7in bu ba\u011flant\u0131lara t\u0131klamayabilirler. Reklamlar i\u00e7in genellikle en verimli yer \u00fcst k\u0131s\u0131mlard\u0131r. Bu organik sonu\u00e7lar i\u00e7inde ge\u00e7erlidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Simge<\/h3>\n\n\n\n<p>\u00dccretli aramada k\u00fc\u00e7\u00fck bir reklam simgesi bulunur.\u00a0Bu simge \u00fccretli araman\u0131n organik aramalarla kar\u0131\u015fmas\u0131n\u0131 engeller.<\/p>\n\n\n\n<p>Organik arama sonu\u00e7lar\u0131nda daha uzun bir ba\u015fl\u0131k ve daha uzun bir metin bulunurken \u00fccretli arama sonu\u00e7lar\u0131nda daha k\u0131sa ba\u015fl\u0131klar ve daha k\u0131sa bir metin genel olarak bulunmaktad\u0131r.\u00a0Bu durum \u00fccretli arama reklamlar\u0131nda bir karakter s\u0131n\u0131r\u0131 oldu\u011funu g\u00f6stermektedir.\u00a0<a href=\"https:\/\/digitalmarketinginstitute.com\/resources\/lessons\/paid-search_paid-vs-organic-search_rygd#top\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama konusunda de\u011findi\u011fimiz 2 temel t\u00fcr\u00fcnde bir birlerine benzerliklerine ve farklar\u0131na de\u011finelim istedik. Bu i\u00e7eri\u011fimizde PPC Marketing ve SEO Marketing \u00e7al\u0131\u015fmalar\u0131n\u0131n temellerinin bir birleri ile ilgili durumuna bakaca\u011f\u0131z. Bu konuyu okumadan \u00f6nce; Daha \u00f6nce payla\u015ft\u0131\u011f\u0131m\u0131z i\u00e7eriklerimizi okudu\u011funuzu veya SEO ile SEM&#8217;in tam olarak ne oldu\u011funu bildi\u011finizi farz etmekteyiz. \u00dccretli ve organik arama aras\u0131ndaki benzerlikler [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":74811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,8],"tags":[],"class_list":["post-74806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-seo-bilgileri"],"_links":{"self":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/74806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/comments?post=74806"}],"version-history":[{"count":0,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/74806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media\/74811"}],"wp:attachment":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media?parent=74806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/categories?post=74806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/tags?post=74806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}