{"id":76113,"date":"2024-04-12T22:35:37","date_gmt":"2024-04-12T19:35:37","guid":{"rendered":"https:\/\/www.turksem.com\/?p=76113"},"modified":"2024-04-12T22:35:37","modified_gmt":"2024-04-12T19:35:37","slug":"manyetik-pazarlama-nedir","status":"publish","type":"post","link":"https:\/\/otel.name.tr\/index.php\/2024\/04\/12\/manyetik-pazarlama-nedir\/","title":{"rendered":"Manyetik pazarlama nedir?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Peki ya potansiyel m\u00fc\u015fteriler elde etmeye \u00e7al\u0131\u015f\u0131p durmak ve onlar\u0131 devaml\u0131 \u015fa\u015f\u0131rtarak sitenize getirmek yerine, <strong>onlar\u0131 organik olarak \u00e7ekebilseydiniz? <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u015fte bu  durum manyetik pazarlaman\u0131n g\u00fcc\u00fcd\u00fcr ve \u00f6zellikle de T\u00fcrk SEM olarak temel dayana\u011f\u0131m\u0131zdan birisidir. Bu pazarlama y\u00f6ntemini web sitenizde uygulamak i\u00e7in tam olarak neye odaklanman\u0131z gerekti\u011fini size anlataca\u011f\u0131m. \u00d6ncelikle bir kahve yap\u0131n kendinize ve bu yaz\u0131n\u0131n i\u00e7erik, ifade ve metinlerle alakal\u0131 oldu\u011funu unutmay\u0131n.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#abb7c21c\"><strong>Dan Kennedy<\/strong> 1993 y\u0131l\u0131nda Manyetik Pazarlaman\u0131n temellerini atm\u0131\u015ft\u0131r. Okumad\u0131ysan\u0131z <a href=\"https:\/\/www.amazon.com.tr\/Ultimate-Sales-Letter-Attract-Customers\/dp\/1440511411\/ref=sr_1_1?dib=eyJ2IjoiMSJ9.7HV6BqqPYfa-eg-v-73T8R3nEc8HG2z-wjHutAZectMdN9cpM1dZvtZX-q_bVY5Q5xnVSugielFEL_tT3CPPrw52Cesdjqj14IenBTm9UFU578lQW2LI1kG63O_BTIWNLrjgwLCWk2Jbyo5ToEFpzv-QJKjfJ1AgwSH7KzC2X1NAd6_nBpo51v7pjmhLajetuGZHeMzdoRtBbD7Ybhzpq4c-qiUHb8DGPx-3Kk78KVg.YSLvUta7P82JF2bAqgkwbctUFMLsB42s5_0RcsMmnFw&amp;dib_tag=se&amp;qid=1712939365&amp;refinements=p_27%3ADan+Kennedy&amp;s=books&amp;sr=1-1\"><strong>The Ultimate Sales Letter<\/strong><\/a> kitab\u0131n\u0131 okuman\u0131z\u0131 tavsiye ederim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manyetik pazarlama, hayalinizdeki kitleyi organik olarak \u00e7ekmeye, onlar\u0131n potansiyel m\u00fc\u015fteriniz olmas\u0131n\u0131 sa\u011flamaya odaklanan content marketing stratejisinin bir alt \u00e7al\u0131\u015fma alan\u0131d\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manyetik pazarlaman\u0131n, Email marketing veya Google Ads reklamlar\u0131 (\u00fccretli reklamlar gibi) <strong>yerini almas\u0131 gerekmez <\/strong>aksine onlarla<strong> <\/strong><em>birlikte<\/em> uygulanabilmektedir. E\u011fer di\u011fer pazarlama y\u00f6ntemleri firman\u0131z b\u00fct\u00e7esine uyuyorsa devaml\u0131 beraber \u00e7al\u0131\u015fmalar\u0131 fayda sa\u011flar. <\/li>\n\n\n\n<li>Manyetik pazarlama neden 5 s\u00fctun? Bu 5 s\u00fctunda her t\u00fcrl\u00fc takti\u011fi ve kombinasyonu bulacaks\u0131n\u0131z. Ancak deneyimlerime ve m\u00fc\u015fterilerim i\u00e7in elde etti\u011fim sonu\u00e7lara dayanarak bu 5 temel unsurun birlikte kullan\u0131ld\u0131\u011f\u0131nda <strong>en iyi sonu\u00e7lar\u0131 getirdi\u011fini s\u00f6yleyebilirim.<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Manyetik Pazarlaman\u0131n 5 Temeli<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u0130nce ayarlanm\u0131\u015f bir marka mesaj\u0131<\/h3>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/manyetikmarketing.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"470\" height=\"470\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/manyetikmarketing.jpg\" alt=\"Bisiklet\" class=\"wp-image-76117\" style=\"width:238px;height:auto\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/manyetikmarketing.jpg 470w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/manyetikmarketing-300x300.jpg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/manyetikmarketing-150x150.jpg 150w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Her zaman ne yapt\u0131\u011f\u0131n\u0131z\u0131, kimin i\u00e7in neler yapt\u0131\u011f\u0131n\u0131z\u0131 ve bunlar\u0131n onlara nas\u0131l fayda sa\u011flad\u0131\u011f\u0131n\u0131 tam olarak anlatmal\u0131s\u0131n\u0131z<\/strong> (harika bir m\u00fc\u015fteri web deneyimi i\u00e7in ince ayar yapt\u0131\u011f\u0131m bir marka mesaj\u0131 \u00f6rne\u011fi: <em>\u201cBiz bir SEO ve Google Ads ajans\u0131y\u0131z ve ajans\u0131m\u0131z firman\u0131z\u0131n zirvelere ula\u015fmas\u0131nda yard\u0131mc\u0131 olur&#8221;<\/em> )<\/li>\n\n\n\n<li>Marka mesaj\u0131n\u0131z\u0131 <strong>net ve spesifik<\/strong> hale getirin : Asl\u0131nda pek bir \u015fey ifade etmeyen belirsiz ve s\u00fcsl\u00fc moda s\u00f6zc\u00fcklere yer vermemeye \u00e7al\u0131\u015f\u0131n(\u00f6rne\u011fin, satt\u0131\u011f\u0131n\u0131z \u015fey bir \u015fablonsa <em>&#8220;sosyal medyan\u0131z i\u00e7in birinci s\u0131n\u0131f Canva \u015fablonlar\u0131&#8221; deyin. &#8220;Sosyal medya \u00e7\u00f6z\u00fcmleri&#8221;<\/em> DE\u011e\u0130L). ) \u0130nsanlar ayn\u0131 \u015feyleri g\u00f6rmekten s\u0131k\u0131ld\u0131, farkl\u0131 ifadeler kullan\u0131n.<\/li>\n\n\n\n<li>Temel mesaj\u0131n\u0131z\u0131 <strong>t\u00fcm pazarlama yaz\u0131lar\u0131n\u0131zda tutarl\u0131<\/strong> olsun. Aksi takdirde, odak noktan\u0131z\u0131 ve ifadelerinizi de\u011fi\u015ftirmeye devam ederseniz inand\u0131r\u0131c\u0131l\u0131k oran\u0131n\u0131z \u00f6nemli oranda d\u00fc\u015fecektir.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Stratejik bir marka hikayesi<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"450\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/miknatis-pazarlama.jpg\" alt=\"M\u0131knat\u0131s\" class=\"wp-image-76118\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/miknatis-pazarlama.jpg 900w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/miknatis-pazarlama-300x150.jpg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/miknatis-pazarlama-768x384.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.turksem.com\/konu\/basari-hikayeleri\" data-type=\"link\" data-id=\"https:\/\/www.turksem.com\/konu\/basari-hikayeleri\"><strong>Pazarlamada ba\u015far\u0131 hikayelerinizi<\/strong><\/a> anlat\u0131n,\u00a0<strong>d\u00f6n\u00fc\u015f\u00fcmlerde %30&#8217;luk<\/strong> bir art\u0131\u015fa yol a\u00e7ar!<\/li>\n\n\n\n<li>Kendi hikayenizi, g\u00fcn\u00fcn\u00fcz\u00fc ve nelerle u\u011fra\u015ft\u0131\u011f\u0131n\u0131z\u0131 insanlara aktar\u0131n. Hedef <em>kitlenizi<\/em> kahraman olarak konumland\u0131r\u0131n ve <strong>marka hikayenizi kitlenizin etraf\u0131nda \u00f6r\u00fcn<\/strong>. Nas\u0131l bu i\u00e7eri\u011fi okuyanlar \u00f6zelse sizde kendi siteniz ziyaret\u00e7ilerini ayr\u0131cal\u0131kl\u0131 hissetmesini sa\u011flay\u0131n.<\/li>\n\n\n\n<li>Hedef kitlenizin s\u0131k\u0131nt\u0131l\u0131 ortak noktalar\u0131n\u0131 bulun ve onlarla empati kurun, bu sorunu \u00e7\u00f6zebilecek en iyi ki\u015finin neden siz oldu\u011funuzu a\u00e7\u0131kl\u0131kla anlat\u0131n ve size yat\u0131r\u0131m yapt\u0131klar\u0131nda <strong>ya\u015fayacaklar\u0131 fark\u0131 <em>hissetmelerini<\/em> sa\u011flay\u0131n<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Gereksiz muhabbetleri ortadan kald\u0131r\u0131n ve firman\u0131z\u0131 webde <strong>en iyi \u015fekilde<\/strong> yans\u0131t\u0131n<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web siteniz i\u015fletmenizi do\u011fru tan\u0131mlamal\u0131 ve <strong>sizin i\u00e7in 7\/24 aktif olarak SATI\u015e yapmal\u0131d\u0131r<\/strong>!<\/li>\n\n\n\n<li>Bu nedenle hedef kitlenizi ziyaret\u00e7iden > \u00f6deme yapan m\u00fc\u015fterilere ta\u015f\u0131mak i\u00e7in t\u00fcm do\u011fru <strong>d\u00f6n\u00fc\u015f\u00fcm \u00f6\u011felerini<\/strong> i\u00e7ermelidir.<\/li>\n\n\n\n<li><strong>Marka \u00f6yk\u00fcn\u00fcz\u00fc yans\u0131tmak ve mesaj\u0131n\u0131z\u0131 tutarl\u0131 olmas\u0131n\u0131 sa\u011flamak i\u00e7in bunu kullan\u0131n : <\/strong>Hedef kitlenizi b\u00f6l\u00fcn ve mevcut s\u0131k\u0131nt\u0131l\u0131 noktalar\u0131na g\u00f6re ba\u011flant\u0131 kurun, kendinizi onlar i\u00e7in m\u00fcmk\u00fcn olan en iyi \u00e7\u00f6z\u00fcm olarak konumland\u0131r\u0131n, mutlu sonlar\u0131n\u0131n resmini \u00e7izin ve onlara g\u00fc\u00e7l\u00fc bir harekete ge\u00e7irici mesaj verin.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. <a href=\"https:\/\/www.turksem.com\/seo\" data-type=\"link\" data-id=\"https:\/\/www.turksem.com\/seo\"><strong>SEO<\/strong><\/a><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hedef kitlenizin \u00e7o\u011funlu\u011fu sizin hakk\u0131n\u0131zda her hangi bir \u015fey bilmiyor<\/strong> fakat onlar sorunlar\u0131na \u00e7\u00f6z\u00fcm <em>ar\u0131yorlar<\/em> bunu bir k\u00f6\u015feye yazal\u0131m.<\/li>\n\n\n\n<li><strong>Web sitenizi do\u011fru anahtar kelimeler<\/strong> i\u00e7in optimize etmediyseniz, hayalinizdeki m\u00fc\u015fterileriniz sizi bulmak yerine rakiplerinizi bulacakt\u0131r.<\/li>\n\n\n\n<li>SEO bir s\u00fcre\u00e7tir ve sayfa h\u0131z\u0131n\u0131zdan, taray\u0131c\u0131 uyumlulu\u011funa bir \u00e7ok hususa dikkat etmeniz gerekir. Manyetik pazarlamada SEO \u00e7ok \u00f6nemlidir. Turksem.com\/seo sayfam\u0131zda yer alan G\u00fc\u00e7l\u00fc SEO Metodolojisi nas\u0131l yap\u0131l\u0131r yaz\u0131m\u0131z\u0131 dikkatlice okuman\u0131z\u0131 tavsiye ederiz.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#fcb90017\">Yasal Uyar\u0131: <em>Hi\u00e7 kimse<\/em>  Google&#8217;da 1. sayfa s\u0131ralamas\u0131n\u0131 garanti edemez!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrk SEM olarak ise bizim garanti verdi\u011fimiz hususlardan baz\u0131lar\u0131 \u015funlard\u0131r;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sekt\u00f6r\u00fcn\u00fcz\u00fcn en yenilik\u00e7i web sitesi<\/li>\n\n\n\n<li>Daha h\u0131zl\u0131 siteye eri\u015fim<\/li>\n\n\n\n<li>Kullan\u0131c\u0131 dostu yap\u0131<\/li>\n\n\n\n<li>Web tasar\u0131m hizmetlerimiz kapsam\u0131nda anla\u015ft\u0131\u011f\u0131m\u0131z firmalara; firman\u0131z\u0131n tam bir web yans\u0131mas\u0131<\/li>\n\n\n\n<li>Benzersiz ve muhte\u015fem i\u00e7erikler<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eu konuyu atlamayal\u0131m, web sitenizde d\u00fczenli olarak blog yaz\u0131yor musunuz? Size blog i\u00e7eri\u011fi yazmak SEO deste\u011fi sa\u011flar ve kitlenizin (hen\u00fcz) sat\u0131n almaya haz\u0131r olmayan %95&#8217;ini web sitenize \u00e7ekmenize yard\u0131mc\u0131 olur. <\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#00d18412\"><strong><a href=\"https:\/\/www.turksem.com\/seo-uyumlu-makale\">SEO Uyumlu makale nas\u0131l yaz\u0131l\u0131r?<\/a><\/strong> i\u00e7eri\u011fimize g\u00f6z atarak blog i\u00e7eri\u011fi olu\u015fturma s\u00fcrecinde dikkat etmeniz gereken temel unsurlara de\u011findik.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Marka mesaj\u0131n\u0131z\u0131 ve hikayenizi g\u00fc\u00e7lendiren i\u00e7erik<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00f6n\u00fc\u015f\u00fcm odakl\u0131 web siteniz hizmet veya \u00fcr\u00fcnlerinizi aktif olarak arayan veya \u015fimdiye kadar sat\u0131n almaya haz\u0131r olan ki\u015filer s\u00f6z konusu oldu\u011funda i\u015fin a\u011f\u0131r y\u00fck\u00fcn\u00fc \u00fcstlenir. Ancak daha \u00f6nce de belirtti\u011fimiz gibi (muhtemelen) <strong>kitlenizin %95&#8217;i hen\u00fcz sitenizi ziyaret etmedi!<\/strong> Manyetik pazarlama i\u00e7eri\u011finizin devreye girdi\u011fi yer buras\u0131d\u0131r<\/li>\n\n\n\n<li>Genel olarak i\u00e7eri\u011finiz; <strong>hedef kitlenizin ilgisini \u00e7ekmenize<\/strong>, onlar\u0131 elinizde tutman\u0131za (sat\u0131n almaya haz\u0131r olmad\u0131klar\u0131nda) ve ard\u0131ndan (sat\u0131n almaya haz\u0131r olduklar\u0131nda) <strong>onlar\u0131 sat\u0131\u015f hunisinin giri\u015f k\u0131sm\u0131na ta\u015f\u0131man\u0131za yard\u0131mc\u0131 olmal\u0131d\u0131r.<\/strong><\/li>\n\n\n\n<li>Bu y\u00fczden <em>her zaman<\/em> bir stratejiyle i\u00e7eriklerinizi yazmal\u0131s\u0131n\u0131z. Yaln\u0131zca sekt\u00f6rdeki meslekta\u015flar\u0131n\u0131z\u0131n be\u011fenisini ve yorumlar\u0131n\u0131 alman\u0131z\u0131 sa\u011flayan i\u00e7erik olu\u015fturmak yerine, m\u00fc\u015fteri kitlenize hitap eden metinler yaz\u0131n<strong>.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu stratejilerden baz\u0131lar\u0131n\u0131n (SEO ve Content Marketing gibi) uzun vadeli \u00e7al\u0131\u015fman\u0131n \u00fcr\u00fcn\u00fc oldu\u011funu unutmay\u0131n.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ancak bu temelleri ne kadar erken yerine koyarsan\u0131z, ilk sonu\u00e7lar\u0131 o kadar \u00e7abuk g\u00f6receksiniz.<\/strong><\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#0792e30d\"><strong>Joker Bilgi<\/strong> : Burada anlatt\u0131klar\u0131m\u0131z tam olarak i\u00e7eriklerin \u00f6nemi ile ilgiliydi. Dan Kennedy 1993 y\u0131l\u0131nda \u00f6n\u00fcm\u00fcz\u00fc ayd\u0131nlatt\u0131 ve bizde bug\u00fcn Manyetik Pazarlamay\u0131 <strong><a href=\"https:\/\/www.turksem.com\/blog\">T\u00fcrk SEM blog<\/a><\/strong> sayfam\u0131zda sizlerle inceleyebildik. <strong>Stephen King&#8217;in &#8220;Yazma Sanat\u0131&#8221; isimli kitab\u0131n\u0131 okumak<\/strong> i\u00e7erikler tercihlerinizde ufkunuzu ayd\u0131nlatabilecek bir di\u011fer harika kaynakt\u0131r. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peki ya potansiyel m\u00fc\u015fteriler elde etmeye \u00e7al\u0131\u015f\u0131p durmak ve onlar\u0131 devaml\u0131 \u015fa\u015f\u0131rtarak sitenize getirmek yerine, onlar\u0131 organik olarak \u00e7ekebilseydiniz? \u0130\u015fte bu durum manyetik pazarlaman\u0131n g\u00fcc\u00fcd\u00fcr ve \u00f6zellikle de T\u00fcrk SEM olarak temel dayana\u011f\u0131m\u0131zdan birisidir. Bu pazarlama y\u00f6ntemini web sitenizde uygulamak i\u00e7in tam olarak neye odaklanman\u0131z gerekti\u011fini size anlataca\u011f\u0131m. \u00d6ncelikle bir kahve yap\u0131n kendinize ve bu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":76116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-76113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-bilgileri"],"_links":{"self":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/76113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/comments?post=76113"}],"version-history":[{"count":0,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/76113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media\/76116"}],"wp:attachment":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media?parent=76113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/categories?post=76113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/tags?post=76113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}