{"id":76205,"date":"2024-04-16T04:43:02","date_gmt":"2024-04-16T01:43:02","guid":{"rendered":"https:\/\/www.turksem.com\/?p=76205"},"modified":"2024-04-16T04:43:02","modified_gmt":"2024-04-16T01:43:02","slug":"eposta-pazarlama-nedir","status":"publish","type":"post","link":"https:\/\/otel.name.tr\/index.php\/2024\/04\/16\/eposta-pazarlama-nedir\/","title":{"rendered":"Eposta Pazarlama Nedir"},"content":{"rendered":"\n<p>Yak\u0131n zamanda baz\u0131 i\u015f ortaklar\u0131m\u0131z\u0131 Eposta g\u00f6nderme konusunda ikna etmekte zorland\u0131\u011f\u0131m\u0131z\u0131 farkettik. Bu sebeple bir firman\u0131n ticari yolculu\u011funda Eposta pazarlamas\u0131n\u0131n neden \u00f6nemli oldu\u011funu ve firmalar\u0131n ticari yolculu\u011funda ne gibi faydalar\u0131 oldu\u011fundan bahsedece\u011fiz.<\/p>\n\n\n\n<p>Burada bahsedece\u011fimiz veriler <strong><a href=\"https:\/\/www.mevzuat.gov.tr\/mevzuat?MevzuatNo=6698&amp;MevzuatTur=1&amp;MevzuatTertip=5\">Mevzuat<\/a><\/strong>&#8216;a uygun halde g\u00f6nderilen Epostalar i\u00e7in ge\u00e7erlidir. E\u011fer Eposta \u00fczerinden m\u00fc\u015fterilerinizle ileti\u015fimde kalmak istiyorsan\u0131z KVKK Mevzuat\u0131n\u0131 okuman\u0131z\u0131 tavsiye ederim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eposta Pazarlama<\/h2>\n\n\n\n<p>Daha \u00f6nce kaleme ald\u0131\u011f\u0131m\u0131z ve 8 t\u00fcr olarak yay\u0131nlad\u0131\u011f\u0131m\u0131z <a href=\"https:\/\/www.turksem.com\/dijital-pazarlama\" data-type=\"post\" data-id=\"72843\">Dijital pazarlaman\u0131n 8 t\u00fcr\u00fc<\/a> konulu i\u00e7eri\u011fimizde yer verdi\u011fimiz eposta pazarlama konusunu bu i\u00e7eri\u011fimizde inceleyece\u011fiz. <\/p>\n\n\n\n<p>Eposta pazarlama, ki\u015fi veya kurumlar\u0131n elektronik ortamda ileti almas\u0131na ve g\u00f6ndermesine izin veren teknolojidir. Kullan\u0131m \u015fekli; example@example.com \u015feklinde olmaktad\u0131r. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eposta \u0130statistikleri<\/h2>\n\n\n\n<p>Facebook ve Twitter hesaplar\u0131n\u0131n toplam\u0131n\u0131n 3 kat\u0131ndan daha fazla eposta hesab\u0131 oldu\u011funu biliyor muydunuz? Ayn\u0131 zamanda e-postadan t\u0131klama alma olas\u0131l\u0131\u011f\u0131n\u0131z\u0131n Twitter&#8217;a g\u00f6re 6 kat daha fazla oldu\u011funu mu hi\u00e7 duymu\u015f muydunuz?<\/p>\n\n\n\n<p>Daha \u00f6nce muhtemelen bir \u015fekilde \u015fu veriyle kar\u015f\u0131la\u015fm\u0131\u015fs\u0131n\u0131zd\u0131r;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-posta pazarlamas\u0131na harcad\u0131\u011f\u0131n\u0131z her 1 ABD Dolar\u0131 i\u00e7in ortalama 42 ABD Dolar\u0131 getiri bekleyebilirsiniz (&nbsp;<a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">DMA<\/a>&nbsp;, 2019)<\/li>\n<\/ul>\n\n\n\n<p>Evet, eposta pazarlamada 42 katl\u0131k bir verim s\u00f6z konusu. Bu bir \u00e7ok dijital pazarlama t\u00fcr\u00fcnden \u00e7ok daha verimli oldu\u011funu ortaya koyan bir ara\u015ft\u0131rmad\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/Eposta-e1713231481581.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1380\" height=\"607\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/Eposta-e1713231481581.png\" alt=\"\" class=\"wp-image-76209\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/Eposta-e1713231481581.png 1380w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/Eposta-e1713231481581-300x132.png 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/Eposta-e1713231481581-1024x450.png 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/Eposta-e1713231481581-768x338.png 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130yi Bir Reklamc\u0131 \u0130\u00e7in Eposta Pazarlama \u00c7ok \u00d6nemlidir<\/h3>\n\n\n\n<p>Ba\u015far\u0131l\u0131 bir pazarlamas\u0131 \u015fu temel istatisti\u011fe hakimdir;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Son istatistikler, pazarlamac\u0131lar\u0131n y\u00fczde 87&#8217;ye&nbsp;kadar\u0131n\u0131n&nbsp;i\u00e7eriklerini da\u011f\u0131tmak i\u00e7in e-posta pazarlamas\u0131n\u0131 kulland\u0131\u011f\u0131n\u0131 g\u00f6steriyor (&nbsp;<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/10\/2020_B2B_Research_Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">CMI<\/a>&nbsp;, 2020)<\/li>\n<\/ul>\n\n\n\n<p>CMI&#8217;nin bu ara\u015ft\u0131rmas\u0131 eposta pazarlamas\u0131n\u0131n ba\u015far\u0131l\u0131 pazarlamac\u0131lar aras\u0131ndaki kullan\u0131m oran\u0131n\u0131n ne kadar \u00f6nemli oranda artt\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Eposta Pazarlamas\u0131 Pazar\u0131 B\u00fcy\u00fcmeye Devam Ediyor<\/h3>\n\n\n\n<p>Statista eposta pazarlama ile ilgili olduk\u00e7a i\u015fe yarar istatistikler payla\u015fmaya devam ediyor. Bu istatistiklerin baz\u0131lar\u0131 \u015fu \u015fekildedir;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2024 y\u0131l\u0131nda d\u00fcnya \u00e7ap\u0131nda e-posta reklam pazar\u0131ndaki reklam harcamalar\u0131n\u0131n pazar hacminin 9,96 milyar euro civar\u0131nda olmas\u0131 bekleniyor.<\/li>\n\n\n\n<li>Tahminlere g\u00f6re 2029 y\u0131l\u0131nda 12,08 milyar euroluk bir pazar hacmine ula\u015f\u0131lacak ve bu da beklenen %3,93&#8217;l\u00fck y\u0131ll\u0131k sat\u0131\u015f art\u0131\u015f\u0131na kar\u015f\u0131l\u0131k gelir (CAGR 2024-2029).<\/li>\n\n\n\n<li>E-posta reklam pazar\u0131nda kullan\u0131c\u0131 ba\u015f\u0131na ortalama reklam harcamas\u0131n\u0131n 2024 y\u0131l\u0131nda 1,59 Euro olmas\u0131 bekleniyor.<\/li>\n\n\n\n<li>K\u00fcresel bir ara\u015ft\u0131rmada ABD&#8217;nin 2024&#8217;te beklenen en y\u00fcksek eposta reklam reklam gelirine (3.105,00 milyon Euro) ula\u015faca\u011f\u0131n\u0131 g\u00f6steriyor.<\/li>\n\n\n\n<li>K\u00fcresel reklam pazar\u0131nda e-posta reklamc\u0131l\u0131\u011f\u0131nda ki\u015fiselle\u015ftirilmi\u015f ve etkile\u015fimli kampanyalara do\u011fru bir e\u011filim var.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/de.statista.com\/outlook\/amo\/werbung\/direct-messaging-werbung\/e-mail-werbung\/weltweit\">Kaynak Statista<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Epostalar\u0131 En \u00c7ok Telefondan Okuyoruz<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/email.jpg\"><img decoding=\"async\" width=\"968\" height=\"506\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/email.jpg\" alt=\"\" class=\"wp-image-76210\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/email.jpg 968w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/email-300x157.jpg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/email-768x401.jpg 768w\" sizes=\"(max-width: 968px) 100vw, 968px\" \/><\/a><\/figure>\n\n\n\n<p>Bir ba\u015fka Eposta pazarlama ile ilgili ara\u015ft\u0131rmada en fazla maillerimizi mobil cihazlar \u00fczerinden okudu\u011fumuzu g\u00f6stermektedir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobil cihaz a\u00e7\u0131l\u0131\u015flar\u0131 y\u0131l boyunca bir miktar dalgalanma g\u00f6sterse de t\u00fcm epostalar\u0131n %42&#8217;si ak\u0131ll\u0131 telefon veya tabletlerde okunmaktad\u0131r. Bu oranda mobil cihazlar\u0131 en pop\u00fcler okuma ortam\u0131 olmas\u0131n\u0131 sa\u011flamaktad\u0131r. (&nbsp;<a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-2019-email-client-market-share\/\" target=\"_blank\" rel=\"noreferrer noopener\">Turnusol<\/a>&nbsp;, 2019)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Do\u011fru Eposta G\u00f6nderim \u0130pucusu<\/h3>\n\n\n\n<p>Bir eposta g\u00f6nderimindeki en \u00f6nemli k\u0131s\u0131m nedir? Elbette ba\u015fl\u0131k se\u00e7imi, do\u011fru ki\u015fiye do\u011fru mesaj ve ki\u015fiselle\u015ftirilmi\u015f i\u00e7erikler. Bunlar\u0131n aras\u0131nda da en \u00f6nemlisi ba\u015fl\u0131k se\u00e7imi.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ki\u015fiselle\u015ftirilmi\u015f ba\u015fl\u0131k i\u00e7eren epostalar\u0131n a\u00e7\u0131lma oranlar\u0131n\u0131 <strong>%26<\/strong> art\u0131r\u0131yor. (&nbsp;<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/mobile-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">CampaignMonitor<\/a>&nbsp;, 2019)<\/li>\n\n\n\n<li>E-posta al\u0131c\u0131lar\u0131n\u0131n <strong>%47<\/strong>&#8216;si e-postalar\u0131n\u0131 yaln\u0131zca konu sat\u0131r\u0131na g\u00f6re a\u00e7\u0131yor. (&nbsp;<a href=\"https:\/\/optinmonster.com\/101-email-subject-lines-your-subscribers-cant-resist\/\" target=\"_blank\" rel=\"noreferrer noopener\">OptinMonster<\/a>&nbsp;, 2021)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">B2C, B2B&#8217;ye G\u00f6re 3 Kat Daha Fazla Eposta Al\u0131yor<\/h3>\n\n\n\n<p>B2C eposta g\u00f6nderim oran\u0131 B2B&#8217;ye g\u00f6re neredeyse 3 kat ve pazar\u0131n \u00f6nemli bir k\u0131sm\u0131n\u0131 kapl\u0131yor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B2B hedef grubuna ayda ortalama 3 posta g\u00f6nderildi. B2C al\u0131c\u0131lar\u0131na g\u00f6nderim s\u0131kl\u0131\u011f\u0131, ayda ortalama sekiz posta ile neredeyse \u00fc\u00e7 kat daha y\u00fcksektir. (&nbsp;<a href=\"https:\/\/www.inxmail.de\/fileadmin\/1_inxmail.de\/Wissen\/Studien-und-Whitepaper\/Inxmail-Studie-E-Mail-Marketing-Benchmark-2021-DE.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">InxMail<\/a>&nbsp;, 2021)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Sepette Vazge\u00e7enlere \u00d6zel Mail<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/eposta-pazarlama2-e1713231669597.jpeg\"><img decoding=\"async\" width=\"1024\" height=\"338\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/eposta-pazarlama2-e1713231669597-1024x338.jpeg\" alt=\"eposta pazarlama\" class=\"wp-image-76211\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/eposta-pazarlama2-e1713231669597-1024x338.jpeg 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/eposta-pazarlama2-e1713231669597-300x99.jpeg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/eposta-pazarlama2-e1713231669597-768x253.jpeg 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/eposta-pazarlama2-e1713231669597.jpeg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Eticaret portallar\u0131 i\u00e7in en \u00f6nemli sorun sepette vazge\u00e7enlere tekrar hat\u0131rlatmak. Bunun i\u00e7in <a href=\"https:\/\/www.turksem.com\/google-ads\" data-type=\"page\" data-id=\"74853\">Google Ads<\/a> s\u00fcrecinde bir \u00e7ok ayar mevcut. Fakat; sadece Google Ads de\u011fil ayn\u0131 zamanda bu ki\u015filere PPC Pazarlama ve Sosyal Medya Pazarlama \u00e7al\u0131\u015fmas\u0131 yapmak gerekir. Yine ayn\u0131 \u015fekilde eposta pazarlama olduk\u00e7a pozitif sonu\u00e7lar vermektedir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sepetten vazge\u00e7me e-postalar\u0131n\u0131n %34&#8217;\u00fc sat\u0131n almayla sonu\u00e7lan\u0131yor. (&nbsp;<a href=\"https:\/\/www.omnisend.com\/resources\/reports\/ecommerce-statistics-report-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">OmniSend<\/a>&nbsp;, 2021)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Eposta Pazarlama \u0130le \u0130lgili G\u00f6r\u00fc\u015fler<\/h2>\n\n\n\n<p>Eposta pazarlama hedef kitlenizle verimli ileti\u015fim kurabilmek i\u00e7in \u015fu hususlar\u0131 T\u00fcrk SEM olarak \u015fiddetle tavsiye etmekteyiz.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sadece onayl\u0131 listenize g\u00f6nderin<\/li>\n\n\n\n<li>\u0130nsanlar\u0131n mail aboneli\u011finizden \u00e7\u0131kabilmesi m\u00fcmk\u00fcn olsun<\/li>\n\n\n\n<li>B\u00fclteninizi gruplara ay\u0131r\u0131n<\/li>\n\n\n\n<li>Alakal\u0131 mailler g\u00f6nderin<\/li>\n\n\n\n<li>Mailleri kisile\u015ftirin<\/li>\n\n\n\n<li>Etkileyici ve samimi bir \u00fcslup kurun<\/li>\n\n\n\n<li>Size d\u00f6n\u00fc\u015f sa\u011flamalar\u0131n\u0131 ve etkile\u015fime ge\u00e7meleri i\u00e7in neden verin<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Dikkat S\u00fcresi 8 Saniye<\/h3>\n\n\n\n<p>Bir yeti\u015fkinin ortalama dikkat s\u00fcresi yakla\u015f\u0131k 8 saniyedir. Bunun mail \u00fczerinde farkl\u0131 ilerlemesi muhtemel de\u011fildir. Belki daha k\u0131sa s\u00fcrer ama 8 saniye \u00fcst\u00fcne \u00e7\u0131kmas\u0131 m\u00fcmk\u00fcn de\u011fildir. Bu sebeple ilk 8 saniye i\u00e7erisinde dikkatini \u00e7ektik mi maille hedeflerimize ula\u015fmam\u0131z m\u00fcmk\u00fcn olabilir.<\/p>\n\n\n\n<p>M\u00fc\u015fteriniz TOGG ara\u00e7la ilgili bir \u00fcr\u00fcn\u00fc ara\u015ft\u0131rd\u0131ysa bu ki\u015fiye TOGG ile ilgili ki\u015fiselle\u015ftirilmi\u015f ve bilgi i\u00e7erikli bir mail g\u00f6ndermeniz \u015funu al\u0131n yok bunu al\u0131n demekten daha etkili olacakt\u0131r. \u00d6rne\u011fin; Hakk\u0131 Alkan, TOGG ara\u00e7lara gelen D-Smart&#8217;u tan\u0131tt\u0131. D-Smart uygulamas\u0131 \u015fimdi 1 y\u0131l \u00fccretsiz. Alt k\u0131sm\u0131na da TOGG ara\u00e7larda kullan\u0131labilecek 3 \u00fcr\u00fcnde yerle\u015ftirebilirsiniz.<\/p>\n\n\n\n<p>Bak\u0131n devaml\u0131 reklam mailleri atarsan\u0131z ki\u015filer bir noktada sizi okumaktan vazge\u00e7eceklerdir. Fakat; ki\u015filere \u00f6zel ve i\u00e7inde faydal\u0131 bilgilerde yer alan mailler g\u00f6nderirseniz mail kaliteniz y\u00fckselecektir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/eposta-pazarlama3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/eposta-pazarlama3-1024x578.jpg\" alt=\"eposta pazarlama\" class=\"wp-image-76212\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/eposta-pazarlama3-1024x578.jpg 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/eposta-pazarlama3-300x169.jpg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/eposta-pazarlama3-768x433.jpg 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/eposta-pazarlama3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">G\u00f6rsel Se\u00e7iminin \u00d6nemi<\/h3>\n\n\n\n<p>Yo\u011fun g\u00f6rsel kullan\u0131m\u0131 maillerde \u00e7ok s\u0131k kullan\u0131lm\u0131yor. Bunun bir \u00e7ok nedeni var ama ba\u015fl\u0131ca nedeni g\u00f6rsel g\u00f6rmek i\u00e7in ki\u015filerin g\u00f6rselleri g\u00f6ster olarak i\u015faretlemesi gerekmektedir. Bu sebeple y\u00fcksek g\u00f6rsellere bo\u011fulmu\u015f epostalat ilk 8 saniye i\u00e7inde oyundan d\u00fc\u015fme olas\u0131l\u0131\u011f\u0131 y\u00fcksek oluyor. <\/p>\n\n\n\n<p>G\u00f6rselleri minimalist ve do\u011fru kullanmak gereklidir. \u00c7ok fazla g\u00f6rsel yerine <a href=\"https:\/\/www.turksem.com\/manyetik-pazarlama-nedir\" data-type=\"post\" data-id=\"76113\">Manyetik Pazarlama<\/a>&#8216;da bahsetti\u011fimiz etkileyici \u00fcslubu kullanabilirsiniz. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eposta Pazarlama Ajans\u0131<\/h2>\n\n\n\n<p>T\u00fcrk SEM SEO ve Google Ads merkezli \u00e7al\u0131\u015fmalara imza atsa da do\u011fal \u00e7al\u0131\u015fma alanlar\u0131m\u0131z gerekti\u011fi yerde kulland\u0131\u011f\u0131m\u0131z dijital pazarlama t\u00fcrlerine sahiptir. Gerekti\u011finde cafe ve restorantlar\u0131m\u0131z i\u00e7in Fenomen Pazarlama, gerekti\u011finde otellerimiz i\u00e7in eski m\u00fc\u015fterilerine kampanyalar\u0131m\u0131zdan haberdar etmek i\u00e7in Eposta pazarlama y\u00f6ntemlerini kullanmaktay\u0131z. <\/p>\n\n\n\n<p>Ba\u015far\u0131 i\u00e7in 1 t\u00fcr pazarlama y\u00f6ntemine tak\u0131l\u0131 kalmak \u00e7o\u011fu zaman iyi de\u011fildir. \u0130yi olabilmesi i\u00e7in en az 3 dijital pazarlama t\u00fcr\u00fcn\u00fcn ayn\u0131 anda \u00e7al\u0131\u015fmas\u0131 gerekmektedir. <\/p>\n\n\n\n<p>Ajans\u0131m\u0131z sizler i\u00e7in bulten.example.com gibi bir subdomain \u00fczerinden Eposta pazarlama altyap\u0131s\u0131 kurmaktad\u0131r. Yine altyap\u0131m\u0131z <strong>Amazon ajans \u00fcyeli\u011fimiz<\/strong> ile Amazon sunucular\u0131 \u00fczerinden ger\u00e7ekle\u015ftirmekteyiz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yak\u0131n zamanda baz\u0131 i\u015f ortaklar\u0131m\u0131z\u0131 Eposta g\u00f6nderme konusunda ikna etmekte zorland\u0131\u011f\u0131m\u0131z\u0131 farkettik. Bu sebeple bir firman\u0131n ticari yolculu\u011funda Eposta pazarlamas\u0131n\u0131n neden \u00f6nemli oldu\u011funu ve firmalar\u0131n ticari yolculu\u011funda ne gibi faydalar\u0131 oldu\u011fundan bahsedece\u011fiz. Burada bahsedece\u011fimiz veriler Mevzuat&#8216;a uygun halde g\u00f6nderilen Epostalar i\u00e7in ge\u00e7erlidir. E\u011fer Eposta \u00fczerinden m\u00fc\u015fterilerinizle ileti\u015fimde kalmak istiyorsan\u0131z KVKK Mevzuat\u0131n\u0131 okuman\u0131z\u0131 tavsiye ederim. Eposta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":76206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-76205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ilham-verici-konular"],"_links":{"self":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/76205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/comments?post=76205"}],"version-history":[{"count":0,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/76205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media\/76206"}],"wp:attachment":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media?parent=76205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/categories?post=76205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/tags?post=76205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}