{"id":76230,"date":"2024-04-16T09:36:05","date_gmt":"2024-04-16T06:36:05","guid":{"rendered":"https:\/\/www.turksem.com\/?p=76230"},"modified":"2024-04-16T09:36:05","modified_gmt":"2024-04-16T06:36:05","slug":"ymyl","status":"publish","type":"post","link":"https:\/\/otel.name.tr\/index.php\/2024\/04\/16\/ymyl\/","title":{"rendered":"YMYL Nedir?"},"content":{"rendered":"\n<p>\u0130nsanlar\u0131n ya\u015famlar\u0131, sa\u011fl\u0131\u011f\u0131, finansal istikrar\u0131 veya g\u00fcvenli\u011fi \u00fczerinde \u00f6nemli etkisi olabilecek konular\u0131 ele alan web siteleri; Google taraf\u0131ndan <strong>YMYL<\/strong> (Paran\u0131z veya Hayat\u0131n\u0131z) web siteleri olarak s\u0131n\u0131fland\u0131r\u0131l\u0131r.<\/p>\n\n\n\n<p>Sa\u011flanan bilgilerin kullan\u0131c\u0131lar a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemli sonu\u00e7lar do\u011furaca\u011f\u0131ndan bu YMYL sitelerinin i\u00e7erikleri dikkat ve sorumluluk gerektirir. Google&#8217;\u0131n YMYL web sitelerinin kalitesi ve g\u00fcvenilirli\u011fine y\u00f6nelik talepleri de buna paralel olarak di\u011fer sitelere g\u00f6re y\u00fcksektir.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fcb9000d\"><strong>YMYL<\/strong>, sa\u011fl\u0131k ve ekonomi gibi \u00f6nemli ve etkili web sitesi konular\u0131n tan\u0131mlamak i\u00e7in kullan\u0131lan bir ifadedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>YMYL<\/strong> Web sitelerinin temalar\u0131 nelerdir?<\/h2>\n\n\n\n<p>YMYL web siteleri g\u00fcnl\u00fck ya\u015fam\u0131m\u0131zda \u00f6nemli bir rol oynamaktad\u0131r. A\u015fa\u011f\u0131daki gibi konularda bizlere bilgi ve karar verme deste\u011fi sa\u011flarlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sa\u011fl\u0131k:<\/strong>&nbsp;&nbsp;T\u0131bbi tavsiye, hastal\u0131klar ve tedaviler hakk\u0131nda bilgi, beslenme tavsiyesi<\/li>\n\n\n\n<li><strong>Finans:<\/strong>&nbsp;&nbsp;Finansal tavsiye, yat\u0131r\u0131m \u00fcr\u00fcnleri, krediler ve sigortalar hakk\u0131nda bilgiler<\/li>\n\n\n\n<li><strong>Hukuk:<\/strong>&nbsp;&nbsp;Hukuki tavsiye, kanunlar ve s\u00f6zle\u015fmeler hakk\u0131nda bilgi<\/li>\n\n\n\n<li><strong>E-ticaret:<\/strong>&nbsp;&nbsp;\u00e7evrimi\u00e7i al\u0131\u015fveri\u015f, \u00fcr\u00fcn incelemeleri, \u00f6deme y\u00f6ntemleri<\/li>\n\n\n\n<li><strong>Haber ve Politika:<\/strong>&nbsp;&nbsp;G\u00fcncel olaylara ili\u015fkin bilgiler, siyasi analizler<\/li>\n<\/ul>\n\n\n\n<p>Bu nedenle bu web sitelerindeki bilgilerin kalitesi ve g\u00fcvenilirli\u011fi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Yanl\u0131\u015f veya yan\u0131lt\u0131c\u0131 bilgiler kullan\u0131c\u0131lar a\u00e7\u0131s\u0131ndan hem finansal hem de sa\u011fl\u0131k a\u00e7\u0131s\u0131ndan ciddi kay\u0131plarla sonu\u00e7lanabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hangi konular YMYL?<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>YMYL Temalar\u0131<\/strong><\/th><th>Herhangi Bir YMYL Konusu<\/th><th>YMYL Konusu De\u011fil<\/th><\/tr><\/thead><tbody><tr><td>Sa\u011fl\u0131k tavsiyesi<\/td><td>Fitness ve beslenme ipu\u00e7lar\u0131<\/td><td>Hobi ve e\u011flence<\/td><\/tr><tr><td>Finansal dan\u0131\u015fmanl\u0131k (yat\u0131r\u0131mlar, krediler, bankac\u0131l\u0131k)<\/td><td>G\u00fcndelik sorunlarla ilgili hukuki tavsiye<\/td><td>Seyahat bloglar\u0131<\/td><\/tr><tr><td>G\u00fcvenlik talimatlar\u0131 (\u00f6rn. \u00fcr\u00fcn g\u00fcvenli\u011fi)<\/td><td>\u00dcr\u00fcn \u0130ncelemeleri<\/td><td>E\u011flence (filmler, m\u00fczik)<\/td><\/tr><tr><td>Yasal tavsiye (kanunlar, mahkeme i\u015flemleri)<\/td><td>Ebeveynlik \u0130pu\u00e7lar\u0131<\/td><td>Ki\u015fisel bloglar<\/td><\/tr><tr><td>Siyasi olaylarla ilgili haberler<\/td><td>Ev sat\u0131n alma ve emlak dan\u0131\u015fmanl\u0131\u011f\u0131<\/td><td>moda ve ya\u015fam tarz\u0131<\/td><\/tr><tr><td>Belirli hastal\u0131klar hakk\u0131nda t\u0131bbi bilgiler<\/td><td>\u0130\u015f dan\u0131\u015fmanl\u0131\u011f\u0131<\/td><td>Oyunlar ve uygulamalar<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google<\/strong>&#8216;\u0131n YMYL web siteleri i\u00e7in de\u011ferlendirme kriterleri<\/h2>\n\n\n\n<p>YMYL web sitelerinin kalitesini ve g\u00fcvenilirli\u011fini sa\u011flamak amac\u0131yla Google bu siteleri de\u011ferlendirmek i\u00e7in \u00e7e\u015fitli kriterler kullan\u0131r. Bu kriterler a\u015fa\u011f\u0131daki kategorilere ay\u0131rabiliriz:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ymyl.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ymyl.jpg\" alt=\"\" class=\"wp-image-76231\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ymyl.jpg 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ymyl-300x158.jpg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ymyl-768x404.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Uzmanl\u0131k, Yetki ve G\u00fcvenilirlik (EAT)<\/h3>\n\n\n\n<p>EAT konusunu daha \u00f6nce T\u00fcrk SEM blog sayfam\u0131zda bir \u00e7ok defa inceledik. EAT her site i\u00e7in olduk\u00e7a fazla \u00f6nem ta\u015f\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yazarlar\u0131n ve sorumlular\u0131n kan\u0131tlanm\u0131\u015f uzmanl\u0131\u011f\u0131<\/li>\n\n\n\n<li>Niteliklerin ve deneyimlerin \u015feffaf sunumu<\/li>\n\n\n\n<li>Sekt\u00f6rde sitenin yerle\u015fik otorite ve g\u00fcvenilirlik durumu<\/li>\n\n\n\n<li>\u00d6d\u00fcller, incelemeler ve al\u0131nt\u0131larla olumlu itibar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Kaliteli i\u00e7erik<\/h3>\n\n\n\n<p>Google YMYL sitelerinde hatal\u0131 ve y\u00f6nlendirme temelli bilgilere insiyatifi \u00e7ok k\u00fc\u00e7\u00fckt\u00fcr.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bilginin do\u011frulu\u011fu, ilgilili\u011fi ve g\u00fcncelli\u011fi<\/li>\n\n\n\n<li>Anla\u015f\u0131l\u0131r ve kullan\u0131c\u0131 dostu sunum<\/li>\n\n\n\n<li>\u0130\u00e7eri\u011fin b\u00fct\u00fcnl\u00fc\u011f\u00fc ve dengesi<\/li>\n\n\n\n<li>Bilimsel temel ve sayg\u0131n kaynaklara yap\u0131lan al\u0131nt\u0131lar<\/li>\n<\/ul>\n\n\n\n<p>\u00d6rne\u011fin; YMYL temal\u0131 sitenize girece\u011finiz bir istatistik verisini nereden ald\u0131\u011f\u0131n\u0131z\u0131, hangi ara\u015ft\u0131rman\u0131n sonucu oldu\u011funu payla\u015fman\u0131z olumlu bir d\u00f6n\u00fct sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bilgi kaynaklar\u0131n\u0131n \u015feffafl\u0131\u011f\u0131<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kaynaklar\u0131n ve yazarlar\u0131n a\u00e7\u0131k\u00e7a tan\u0131mlanmas\u0131<\/li>\n\n\n\n<li>Sayg\u0131n ve g\u00fcvenilir kaynaklara ba\u011flant\u0131 verilmesi<\/li>\n\n\n\n<li>Yan\u0131lt\u0131c\u0131 veya yanl\u0131\u015f bilgilerden ka\u00e7\u0131nmak ve bunlar\u0131 sitede yay\u0131nlamamak<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Olumlu itibar<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Olumlu yorumlar ve kullan\u0131c\u0131 deneyimleri<\/li>\n\n\n\n<li>Uzmanlardan ve di\u011fer g\u00fcvenilir kaynaklardan \u00f6neriler<\/li>\n\n\n\n<li>Olumsuz raporlama ve tart\u0131\u015fmalardan ka\u00e7\u0131nmak<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">G\u00fcvenlik ve gizlilik<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ki\u015fisel ve hassas verilerin korunmas\u0131<\/li>\n\n\n\n<li>Y\u00fcr\u00fcrl\u00fckteki veri koruma kanunlar\u0131na uygunluk<\/li>\n\n\n\n<li>\u015eeffaf veri koruma beyan\u0131 ve g\u00fcvenlik \u00f6nlemlerinin uygulanmas\u0131<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Google uyumlulu\u011funu sa\u011flamaya y\u00f6nelik \u00f6nlemler<\/h2>\n\n\n\n<p>Google y\u00f6nergelerine uymak ve arama sonu\u00e7lar\u0131nda iyi g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flamak i\u00e7in YMYL web sitesi y\u00f6neticileri ve <a href=\"https:\/\/www.turksem.com\/seo-uzmani\" data-type=\"post\" data-id=\"4428\">SEO uzmanlar\u0131<\/a> a\u015fa\u011f\u0131daki \u00f6nlemleri almal\u0131d\u0131r:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Yukar\u0131daki kriterlerin web sitesinin t\u00fcm alanlar\u0131nda tutarl\u0131 bir \u015fekilde uygulanmas\u0131<\/li>\n\n\n\n<li>\u0130\u00e7eri\u011fin d\u00fczenli olarak g\u00f6zden ge\u00e7irilmesi ve yeni verilere g\u00f6re g\u00fcncellenmesi<\/li>\n\n\n\n<li>Kalite g\u00fcvence \u00f6nlemlerinin uygulanmas\u0131<\/li>\n\n\n\n<li>Kullan\u0131c\u0131larla \u015feffaf ileti\u015fim<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Y\u00fcksek kaliteli YMYL web siteleri olu\u015fturmaya y\u00f6nelik ipu\u00e7lar\u0131<\/h2>\n\n\n\n<p><strong>1. Uzmanl\u0131k i\u00e7eren i\u00e7erik:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web sitenizin i\u00e7eri\u011finin ilgili alanda&nbsp;<strong>uzmanl\u0131\u011f\u0131 kan\u0131tlanm\u0131\u015f uzmanlar<\/strong>&nbsp;taraf\u0131ndan olu\u015fturuldu\u011fundan emin olun.<\/li>\n\n\n\n<li><strong>Yazarlar<\/strong>&nbsp;ve nitelikleri hakk\u0131nda okuyucular\u0131n\u0131za net bilgi verin.<\/li>\n\n\n\n<li>G\u00fcven olu\u015fturmak i\u00e7in&nbsp;<strong>mutlu kullan\u0131c\u0131lar\u0131n referanslar\u0131n\u0131 ve yorumlar\u0131n\u0131<\/strong>&nbsp;yay\u0131nlay\u0131n.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#abb7c21c\"><a href=\"https:\/\/www.turksem.com\/author-box-eklentileri\" data-type=\"post\" data-id=\"74521\"><strong>WordPress altyap\u0131s\u0131 kullan\u0131yorsan\u0131z Author Box<\/strong><\/a> ile yazar hakk\u0131nda okuyuculara bilgi verebilirsiniz.<\/p>\n\n\n\n<p><strong>2. G\u00fcvenilirlik ve kaynaklar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yaln\u0131zca bilimsel \u00e7al\u0131\u015fmalar, uzman makaleleri veya devlet kurulu\u015flar\u0131n web siteleri gibi&nbsp;<strong>sayg\u0131n kaynaklardan<\/strong>&nbsp;al\u0131nt\u0131 yap\u0131n.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lara bilgilerin kayna\u011f\u0131n\u0131 bilmeleri i\u00e7in&nbsp;<strong>daha fazla kayna\u011fa<\/strong>&nbsp;ba\u011flant\u0131 verin.<\/li>\n\n\n\n<li><strong>Sponsorlu i\u00e7eri<\/strong>k&nbsp;yay\u0131nl\u0131yorsan\u0131z bunu a\u00e7\u0131k\u00e7a&nbsp;tan\u0131mlay\u0131n.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. G\u00fcncellik ve do\u011fruluk:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0130\u00e7eri\u011finizi d\u00fczenli olarak inceleyin<\/strong>&nbsp;ve gerekti\u011finde g\u00fcncelleyin.<\/li>\n\n\n\n<li><strong>T\u00fcm bilgilerin g\u00fcncel ve do\u011fru<\/strong>&nbsp;oldu\u011fundan emin olun.<\/li>\n\n\n\n<li>Bir hata g\u00f6r\u00fcrseniz derhal d\u00fczeltin.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Anla\u015f\u0131labilir sade dil:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meslekten olmayanlar\u0131n da anlayabilece\u011fi&nbsp;<strong>a\u00e7\u0131k ve anla\u015f\u0131l\u0131r bir dil<\/strong>&nbsp;kullan\u0131n.<\/li>\n\n\n\n<li>Jargondan ve teknik terimlerden ka\u00e7\u0131n\u0131n.<\/li>\n\n\n\n<li>\u0130\u00e7eri\u011finizi a\u00e7\u0131k ve net bir \u015fekilde yap\u0131land\u0131r\u0131n.<\/li>\n\n\n\n<li>T\u00fcrk\u00e7e dil kurallar\u0131na uyun.<\/li>\n<\/ul>\n\n\n\n<p><strong>5. Kullan\u0131c\u0131 geri bildirimi:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kullan\u0131c\u0131lara web siteniz hakk\u0131nda geri bildirim<\/strong>&nbsp;sa\u011flama f\u0131rsat\u0131 sunun.<\/li>\n\n\n\n<li>Web sitenizi geli\u015ftirmek i\u00e7in bu geri bildirimi kullan\u0131n.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131 sorular\u0131na ve yorumlar\u0131na zaman\u0131nda ve samimi bir \u015fekilde yan\u0131t verin.<\/li>\n<\/ul>\n\n\n\n<p><strong>6. G\u00fcvenlik ve veri koruma:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web sitenizin kullan\u0131c\u0131lar\u0131n\u0131n ki\u015fisel bilgilerini \u00fcst seviyede koruyun.<\/li>\n\n\n\n<li>Uygun g\u00fcvenlik \u00f6nlemlerini uygulay\u0131n.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lar\u0131 verilerinin nas\u0131l kullan\u0131ld\u0131\u011f\u0131 konusunda \u015feffaf bir \u015fekilde kullan\u0131c\u0131lar\u0131n\u0131z\u0131 bilgilendirin.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ek ipu\u00e7lar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130\u00e7eri\u011finizi tamamlamak i\u00e7in&nbsp;<strong>ilgi \u00e7ekici g\u00f6rseller ve videolar kullan\u0131n.<\/strong><\/li>\n\n\n\n<li><strong>A\u00e7\u0131k ve kullan\u0131c\u0131 dostu gezinme olu\u015fturun<\/strong>.<\/li>\n\n\n\n<li><strong>Web sitenizi arama motorlar\u0131na<\/strong>&nbsp;(SEO) g\u00f6re optimize edin.<\/li>\n\n\n\n<li><strong>Web sitenizi sosyal medyada ve di\u011fer kanallarda tan\u0131t\u0131n<\/strong>.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.turksem.com\/eposta-pazarlama-nedir\" data-type=\"post\" data-id=\"76205\">Eposta pazarlama<\/a> ile abone kullan\u0131c\u0131lar\u0131n\u0131za ula\u015f\u0131n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00c7\u00f6z\u00fcm<\/strong><\/h2>\n\n\n\n<p>Y\u00fcksek kaliteli YMYL web siteleri olu\u015fturmak zaman ve \u00e7aba gerektirdi\u011fini unutmay\u0131n. Do\u011fru bilgileri bar\u0131nd\u0131ran, g\u00fcvenilir ve kullan\u0131c\u0131 dostu bir web sitesi olu\u015fturmak i\u00e7in yukar\u0131daki ipu\u00e7lar\u0131 sizlere yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nsanlar\u0131n ya\u015famlar\u0131, sa\u011fl\u0131\u011f\u0131, finansal istikrar\u0131 veya g\u00fcvenli\u011fi \u00fczerinde \u00f6nemli etkisi olabilecek konular\u0131 ele alan web siteleri; Google taraf\u0131ndan YMYL (Paran\u0131z veya Hayat\u0131n\u0131z) web siteleri olarak s\u0131n\u0131fland\u0131r\u0131l\u0131r. Sa\u011flanan bilgilerin kullan\u0131c\u0131lar a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemli sonu\u00e7lar do\u011furaca\u011f\u0131ndan bu YMYL sitelerinin i\u00e7erikleri dikkat ve sorumluluk gerektirir. Google&#8217;\u0131n YMYL web sitelerinin kalitesi ve g\u00fcvenilirli\u011fine y\u00f6nelik talepleri de buna paralel olarak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":76232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-76230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-bilgileri"],"_links":{"self":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/76230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/comments?post=76230"}],"version-history":[{"count":0,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/76230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media\/76232"}],"wp:attachment":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media?parent=76230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/categories?post=76230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/tags?post=76230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}