{"id":76254,"date":"2024-04-17T08:40:32","date_gmt":"2024-04-17T05:40:32","guid":{"rendered":"https:\/\/www.turksem.com\/?p=76254"},"modified":"2024-04-17T08:40:32","modified_gmt":"2024-04-17T05:40:32","slug":"ux-nedir","status":"publish","type":"post","link":"https:\/\/otel.name.tr\/index.php\/2024\/04\/17\/ux-nedir\/","title":{"rendered":"Kullan\u0131c\u0131 Deneyimi Nedir?"},"content":{"rendered":"\n<p><strong>Kullan\u0131c\u0131 Deneyimi (k\u0131saca UX),<\/strong>&nbsp;tamamen kullan\u0131c\u0131lar\u0131n \u00e7evrimi\u00e7i web sitesi ziyaretleri s\u0131ras\u0131nda ve deneyimlerine odaklan\u0131r. <strong>Kullan\u0131c\u0131lar ziyaret etme sebebini ger\u00e7ekle\u015ftirebildi mi?<\/strong> Sayfan\u0131n t\u00fcm \u00f6\u011feleri \u00e7al\u0131\u015f\u0131yor mu ve web sitesini kullanmak genel olarak olumlu bir deneyim mi sa\u011fl\u0131yor, yoksa bir yerde sorun mu var?&nbsp;<\/p>\n\n\n\n<p>Dijital pazarlama a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda UX,&nbsp;<strong>pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00f6nemli ve de\u011ferli bir par\u00e7as\u0131d\u0131r<\/strong>.&nbsp;\u00c7\u00fcnk\u00fc; web sitesine trafik getirdikten sonra UX devreye girmektedir. Bir yandan UX&#8217;un \u00f6nemli bir bile\u015feni ise&nbsp;organik g\u00f6r\u00fcn\u00fcrl\u00fckte (SEO)&nbsp;<strong>\u00f6nemli bir s\u0131ralama fakt\u00f6r\u00fc<\/strong>&nbsp;olmas\u0131d\u0131r. \u00d6te yandan, web sitesi ziyaret\u00e7ilerinin&nbsp;<strong>\u00f6deme yapan m\u00fc\u015fteriler mi yoksa uzun vadeli ortaklar m\u0131 d\u00f6n\u00fc\u015fece\u011fini de<\/strong>&nbsp;etkiler.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#abb7c212\">\u0130\u015fin asl\u0131 UX konusuna daha yak\u0131ndan bakmak i\u00e7in pek \u00e7ok iyi neden var.<\/p>\n\n\n\n<p>Bu T\u00fcrk SEM k\u0131lavuzun da \u00e7evrimi\u00e7i pazarlamada kullan\u0131c\u0131 deneyimine ili\u015fkin en \u00f6nemli temel bilgileri ve hangi y\u00f6nlerin, \u00f6nlemlerin ve ara\u00e7lar\u0131n \u00f6zellikle yararl\u0131 oldu\u011funu \u00f6\u011freneceksiniz. Ayr\u0131ca web sitenizi daha kullan\u0131c\u0131 dostu hale getirmek i\u00e7in bug\u00fcn neler yapabilece\u011finizi de a\u00e7\u0131klayaca\u011f\u0131z.<\/p>\n\n\n\n<p>Kahvenizi ald\u0131ysan\u0131z ve haz\u0131rsan\u0131z i\u00e7eri\u011fimize ba\u015flayal\u0131m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">UX nedir ve kullan\u0131c\u0131 deneyimi neden bu kadar \u00f6nemlidir?<\/h2>\n\n\n\n<p><a href=\"https:\/\/intweb.tse.org.tr\/Standard\/Standard\/Standard.aspx?081118051115108051104119110104055047105102120088111043113104073088067074097057078076112115086098\">ISO standard\u0131 9241<\/a>&#8216;e g\u00f6re;&nbsp;<strong>kullan\u0131c\u0131 deneyimi&nbsp;(k\u0131saca UX)&nbsp;terimi, bir kullan\u0131c\u0131 aray\u00fcz\u00fcn\u00fcn kullan\u0131m\u0131n\u0131n, kullan\u0131m \u00f6ncesinde, s\u0131ras\u0131nda ve sonras\u0131nda kullan\u0131c\u0131lar \u00fczerinde yaratt\u0131\u011f\u0131 t\u00fcm etkileri \u00f6zetlemektedir.<\/strong><\/p>\n\n\n\n<p>Bu nedenle bu kullan\u0131c\u0131 deneyimi son derece&nbsp;<strong>\u00f6zneldir<\/strong>&nbsp;ve ilgili kullan\u0131c\u0131ya ba\u011fl\u0131d\u0131r; bu nedenle bireyin bireysel tercihleri, \u00f6nceki deneyimleri ve duygular\u0131 vb. kullan\u0131c\u0131 deneyimini \u00f6nemli \u00f6l\u00e7\u00fcde etkiler.<\/p>\n\n\n\n<p><strong>Bu tan\u0131m olduk\u00e7a belirsizdir, bu nedenle \u00e7evrimi\u00e7i pazarlama ba\u011flam\u0131nda kullan\u0131c\u0131 deneyimini somut fakt\u00f6rlere<\/strong>&nbsp;b\u00f6len modellerin&nbsp;kullan\u0131lmas\u0131 mant\u0131kl\u0131d\u0131r. Bu modellerden bilindik olanlar\u0131 \u015funlard\u0131r&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Peter Morville<\/strong>&#8216;e g\u00f6re Kullan\u0131c\u0131 Deneyimi Pete\u011fi<\/li>\n\n\n\n<li><strong>Facit Digital<\/strong>&#8216;e g\u00f6re UX etki modeli<\/li>\n<\/ul>\n\n\n\n<p>\u0130yi bir kullan\u0131c\u0131 deneyimi, trafik olu\u015fturan veya ziyaret\u00e7ileri bir web sitesine y\u00f6nlendiren\u00a0<strong>t\u00fcm \u00e7evrimi\u00e7i pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n <\/strong>(\u00f6r.\u00a0\u00fccretli arama reklamlar\u0131,\u00a0SEO optimizasyonu, g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar vb.) ba\u015far\u0131l\u0131 sonu\u00e7lar vermesi\u00a0i\u00e7in \u00f6nemli bir fakt\u00f6rd\u00fcr.\u00a0Dijital pazarlama t\u00fcrlerinin arkas\u0131ndaki web sitesi kullan\u0131c\u0131lar\u0131 m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrmezse, reklam \u00e7al\u0131\u015fmalar\u0131 verimsiz kabul edilebilir. Kullan\u0131c\u0131 deneyimi zay\u0131fsa dijital pazarlamaya ayr\u0131lan kaynaklar (finansal ve zaman) zarar edebilir.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2a7bca35ca&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2a7bca35ca\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"451\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ux-yol-haritasi-1024x451.png\" alt=\"\" class=\"wp-image-76262\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ux-yol-haritasi-1024x451.png 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ux-yol-haritasi-300x132.png 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ux-yol-haritasi-768x338.png 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ux-yol-haritasi.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"B\u00fcy\u00fct\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Buna g\u00f6re d\u00f6n\u00fc\u015f\u00fcm sa\u011flamak i\u00e7in kullan\u0131c\u0131 deneyiminin,<\/strong>&nbsp;kullan\u0131c\u0131lar\u0131n kendilerini rahat ve ikna edilmi\u015f hissedecekleri bir web deneyimi tasarlanmas\u0131&nbsp;kati bir zorunluluktur.<\/p>\n\n\n\n<p>Kullan\u0131c\u0131 deneyimi terimi genellikle yaln\u0131zca bir web sitesini de\u011fil,&nbsp;<strong>kullan\u0131c\u0131 web yolculu\u011funun tamam\u0131n\u0131<\/strong>&nbsp;ifade etmektedir. Kullan\u0131c\u0131 deneyimi i\u00e7erisine canl\u0131 destek, telefonla destek vb etkile\u015fim s\u00fcre\u00e7leri de dahildir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"unter\">UX, UI ve Kullan\u0131labilirlik farklar\u0131<\/h3>\n\n\n\n<p><strong>UX, UI ve kullan\u0131labilirlik<\/strong>&nbsp;\u2013 birbiriyle yak\u0131ndan ili\u015fkili ancak s\u0131kl\u0131kla kar\u0131\u015ft\u0131r\u0131lan veya birbirinin yerine kullan\u0131lan terimlerdir. Bu terimleri a\u00e7\u0131klamak gerekirse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UX (Kullan\u0131c\u0131 Deneyimi),<\/strong>&nbsp;kullan\u0131c\u0131lar\u0131n b\u00fct\u00fcnsel deneyimini ifade eder. Bu t\u00fcm deneyimler bir yandan kullan\u0131labilirli\u011fi i\u00e7erir, ancak ayn\u0131 zamanda bir\u00e7ok psikolojik ve duygusal fakt\u00f6r\u00fcn yan\u0131 s\u0131ra kullan\u0131c\u0131n\u0131n \u00f6nceki deneyimlerini de hesaba katar.<\/li>\n\n\n\n<li><strong>Kullan\u0131labilirlik,<\/strong>&nbsp;ifadesi bir kullan\u0131c\u0131 aray\u00fcz\u00fcn\u00fcn kullan\u0131labilirli\u011fi ile ilgilidir &#8211; \u00f6zellikle \u015fu soruyla ilgilidir:&nbsp;<em>Bir&nbsp;kullan\u0131c\u0131, makul bir \u00e7abayla makul bir s\u00fcre i\u00e7inde hedefine (\u00f6rne\u011fin bir web sitesinde) tatmin edici bir \u015fekilde ula\u015fabildi mi?<\/em> <strong><a href=\"https:\/\/www.turksem.com\/seoda-pogo-sticking-sorununu-ve-cozumu\" data-type=\"post\" data-id=\"72393\">Poco sticking<\/a><\/strong> yapt\u0131ysa kullan\u0131c\u0131 ba\u015far\u0131s\u0131z bir kullan\u0131labilirlik ya\u015fad\u0131\u011f\u0131n\u0131 belirtebiliriz.<\/li>\n\n\n\n<li><strong>Kullan\u0131c\u0131 Aray\u00fcz\u00fc (UI),<\/strong>&nbsp;\u00f6rne\u011fin bir web sitesini veya yaz\u0131l\u0131m\u0131 \u00e7al\u0131\u015ft\u0131rmak i\u00e7in kullan\u0131c\u0131lara sunulan kullan\u0131c\u0131 aray\u00fcz\u00fcd\u00fcr. Bu nedenle kullan\u0131c\u0131 aray\u00fcz\u00fc, bir uygulaman\u0131n kullan\u0131c\u0131lar\u0131n ileti\u015fim kurdu\u011fu ve kullan\u0131c\u0131 deneyimini yaratan genellikle g\u00f6r\u00fcnen k\u0131sm\u0131n\u0131 temsil eder.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2a7bca3cda&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2a7bca3cda\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ux-ui-1024x576.png\" alt=\"ux vs ui\" class=\"wp-image-76256\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ux-ui-1024x576.png 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ux-ui-300x169.png 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ux-ui-768x432.png 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ux-ui-1536x864.png 1536w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ux-ui.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"B\u00fcy\u00fct\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kullan\u0131c\u0131 deneyimi ile m\u00fc\u015fteri deneyimi aras\u0131ndaki ba\u011flant\u0131<\/h2>\n\n\n\n<p>Kullan\u0131c\u0131 deneyimi (UX) terimi genellikle m\u00fc\u015fteri deneyimi (CX) ile ayn\u0131 tutulur. Ancak her ikisi iki farkl\u0131 kavramlar\u0131 temsil etmektedir.<\/p>\n\n\n\n<p><strong>Kullan\u0131c\u0131&nbsp;deneyimi (UX)<\/strong>,&nbsp;m\u00fc\u015fterilerin&nbsp;<strong>bir \u00fcr\u00fcn\u00fc kullan\u0131rken ya\u015fad\u0131\u011f\u0131&nbsp;genel deneyimi&nbsp;<\/strong>ifade eder. Bu, \u00f6rne\u011fin \u00fcr\u00fcn\u00fcn kullan\u0131c\u0131 dostu olmas\u0131n\u0131, tasar\u0131m\u0131n\u0131 veya i\u015flevselli\u011fini i\u00e7erir.&nbsp;Olumlu&nbsp;bir kullan\u0131c\u0131 deneyimi&nbsp;, kullan\u0131c\u0131lar\u0131n bir \u00fcr\u00fcn\u00fc etkili bir \u015fekilde kullanabilece\u011fi anlam\u0131na gelir. Engellerle kar\u015f\u0131la\u015fmadan, bunalmadan hedeflerine ula\u015f\u0131rlar.<\/p>\n\n\n\n<p><strong>M\u00fc\u015fteri&nbsp;Deneyimi (CX)<\/strong>, \u00f6zellikle&nbsp;<strong>m\u00fc\u015fterilerin bir firmayla ya\u015fad\u0131\u011f\u0131 t\u00fcm genel deneyimi&nbsp;ifade eder<\/strong>.&nbsp;Bu deneyim ilk etkile\u015fimle ba\u015flar ve sat\u0131n alma sonras\u0131nda da devam eder. M\u00fc\u015fteri deneyimini etkileyen fakt\u00f6rler aras\u0131nda m\u00fc\u015fteri hizmetleri, \u00fcr\u00fcn kalitesi veya markala\u015fma yer al\u0131r.&nbsp;<strong>Olumlu&nbsp;<\/strong>bir m\u00fc\u015fteri deneyimi sonucu olarak m\u00fc\u015fteriler kendilerini de\u011ferli hissederler ve genellikle daha fazla \u00fcr\u00fcn sat\u0131n almaya istekli olurlar.<\/p>\n\n\n\n<p>Yukar\u0131daki nedenlerden dolay\u0131&nbsp;<strong>UX ve CX&nbsp;yak\u0131ndan ba\u011flant\u0131l\u0131d\u0131r.&nbsp;<\/strong>Olumlu bir kullan\u0131c\u0131 deneyimi (\u00f6rne\u011fin bir \u015firketin \u00fcr\u00fcnleri, web sitesi veya reklam materyalleriyle ilgili olarak) olumlu bir m\u00fc\u015fteri deneyimine \u00f6nemli \u00f6l\u00e7\u00fcde katk\u0131da bulunur. Bunun tersi de ge\u00e7erlidir, ve bir \u00fcr\u00fcnden memnun kalan kullan\u0131c\u0131lar s\u0131kl\u0131kla o firmay\u0131 ba\u015fkalar\u0131na tavsiye eder veya bir firmadan ba\u015fka bir \u00fcr\u00fcn sat\u0131n almaya istekli olurlar.&nbsp;<\/p>\n\n\n\n<p>Yani:&nbsp;M\u00fc\u015fterilerinizi memnun etmek ve uzun vadeli marka fanati\u011finize d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in&nbsp;<strong>UX ve CX&#8217;e e\u015fit derecede dikkat edin.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">UX optimizasyonu nas\u0131l yap\u0131l\u0131r?<\/h2>\n\n\n\n<p>Web sitenizin kullan\u0131c\u0131 deneyimini iyile\u015ftirmek, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 tavana vurabilir. Elbette UX optimizasyonu d\u0131\u015far\u0131dan yap\u0131labilecek bir \u015fey de\u011fildir, tamamen site i\u00e7iyle alakal\u0131d\u0131r. \u015eimdiye kadar UX stratejinize \u00e7ok fazla odaklanmad\u0131ysan\u0131z ilk ad\u0131mda kullan\u0131c\u0131 deneyimini optimize etmek \u00e7aba gerektirecektir, ama buna de\u011fer merak etmeyin.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2a7bca431d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2a7bca431d\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"791\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ux-tasarimi-1024x791.png\" alt=\"\" class=\"wp-image-76257\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ux-tasarimi-1024x791.png 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ux-tasarimi-300x232.png 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ux-tasarimi-768x593.png 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ux-tasarimi-1536x1187.png 1536w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/ux-tasarimi.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"B\u00fcy\u00fct\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"audit\">Kullan\u0131c\u0131 deneyimi denetimi<\/h3>\n\n\n\n<p>Ba\u015flamak i\u00e7in en iyi yer&nbsp;web sitenizin&nbsp;UX denetimidir&nbsp;. Sitenin zay\u0131f noktalar\u0131n\u0131 ve optimizasyon potansiyelini belirlemek i\u00e7in \u00e7e\u015fitli&nbsp;<strong>UX ara\u00e7lar\u0131n\u0131<\/strong>&nbsp;kullanabilirsiniz . Kullan\u0131c\u0131lar\u0131n\u0131z\u0131 izlemek sizin i\u00e7in ilham verebilir. Bunun i\u00e7in kullanaca\u011f\u0131n\u0131z ara\u00e7lar \u015funlard\u0131r;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.hotjar.com\/\">Hotjar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/metrica.yandex.com.tr\/about\">Yandex Metrica<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"kon\">Kullan\u0131c\u0131 deneyimi konsepti<\/h3>\n\n\n\n<p>Bir sonraki ad\u0131m, kullan\u0131c\u0131 deneyimini optimize etmek i\u00e7in bir \u00e7al\u0131\u015fma plan\u0131 olu\u015fturmakt\u0131r. Gerekli \u00f6nlemleri fayda, \u00e7aba ve \u00f6nem&nbsp;s\u0131ras\u0131na&nbsp;g\u00f6re \u00f6nceliklendirmelisiniz&nbsp;.<\/p>\n\n\n\n<p>Kullan\u0131c\u0131 deneyimi b\u00fct\u00fcnsel bir deneyim oldu\u011fundan, sayfalar\u0131n\u0131z ve alt sayfalar\u0131n\u0131z i\u00e7in toplam bir iyile\u015ftirme&nbsp;\u00e7al\u0131\u015fmas\u0131 yapmak&nbsp;mant\u0131kl\u0131 olabilir.&nbsp;\u0130\u00e7eri\u011finiz&nbsp;ve i\u015flevlerinizin&nbsp;t\u00fcm\u00fc birbiriyle koordine edilmeli ve birle\u015ftirildi\u011finde uyumlu bir kullan\u0131c\u0131 yolculu\u011funa olanak sa\u011flamal\u0131d\u0131r.<\/p>\n\n\n\n<p>Web sitenizdeki kullan\u0131c\u0131 yolculu\u011funun nas\u0131l g\u00f6r\u00fcnmesi gerekti\u011fi,&nbsp;<strong>UX konseptinizin temel noktas\u0131d\u0131r<\/strong>&nbsp;. Burada hangi \u00f6\u011felerin ve i\u00e7eri\u011fin rol oynayaca\u011f\u0131, d\u00f6n\u00fc\u015f\u00fcm hedefine ve amac\u0131na ba\u011fl\u0131 olarak olduk\u00e7a bireysel oldu\u011funu da unutmay\u0131n. Hedeflerinize uygun <strong>konsept,&nbsp;tasar\u0131m, metin ve programlama<\/strong> gibi sonraki t\u00fcm bile\u015fenleri kordine etmelisiniz.&nbsp;<\/p>\n\n\n\n<p>\u00dczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z sitenin hedeflerinin ne oldu\u011fu ve bunlara nas\u0131l ula\u015fabilece\u011finiz konusunda net olmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p>Ba\u015far\u0131l\u0131 UX konseptleri vard\u0131r ve bu konseptleri do\u011fru formatlarda sitenize veya projenize uygun kullan\u0131labilir hale getirebilirsiniz. Daha sonra g\u00f6rev payla\u015f\u0131m\u0131 yap\u0131larak herkes \u00fczerinde \u00e7al\u0131\u015fmaya ba\u015flayabilir, \u00f6rne\u011fin tasar\u0131mc\u0131lar&nbsp;<strong>tel \u00e7er\u00e7eve<\/strong>&nbsp;bi\u00e7iminde sayfan\u0131n bir tasla\u011f\u0131n\u0131 haz\u0131rlarken.&nbsp;Metin yazarlar\u0131 ise projeye uygun i\u00e7eri\u011fi ortak bir konuya g\u00f6re uygun&nbsp;<strong><a href=\"https:\/\/www.turksem.com\/baslik-etiketleri\" data-type=\"post\" data-id=\"71931\">H yap\u0131s\u0131na<\/a><\/strong>&nbsp;sahip ve anahtar kelime optimizasyonlu olarak haz\u0131rlayabilirler. Bireysel \u00f6\u011felerin i\u015flevleri ve davran\u0131\u015flar\u0131 da kabaca tan\u0131mlanmal\u0131d\u0131r, b\u00f6ylece ilgili herkes sayfan\u0131n nas\u0131l yap\u0131land\u0131r\u0131lmas\u0131 ve \u00e7al\u0131\u015fmas\u0131 gerekti\u011fini bilir.<\/p>\n\n\n\n<p>UX konseptiniz i\u00e7in en \u00f6nemli ipu\u00e7lar\u0131ndan biri&nbsp;hitap etmek istedi\u011finiz&nbsp;<strong>hedef kitledir<\/strong>. Bu size yap\u0131, i\u00e7erik ve \u00f6rne\u011fin bu sayfan\u0131n en \u00e7ok ziyaret\u00e7i \u00e7ekece\u011fi mobil cihazlar i\u00e7in mi yoksa masa\u00fcst\u00fc i\u00e7in mi tasarlanmas\u0131 gerekti\u011fi hakk\u0131nda \u00f6nemli bilgiler verir. Bir sonraki b\u00f6l\u00fcmde hedef grubunuzu nas\u0131l belirleyece\u011finizi ve onlara do\u011fru \u015fekilde nas\u0131l hitap edece\u011finizi anlataca\u011f\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hedef grubu do\u011fru tan\u0131mlay\u0131n, anlay\u0131n ve hitap edin<\/h2>\n\n\n\n<p>\u0130yi bir kullan\u0131c\u0131 deneyimi i\u00e7in \u00f6ncelikle ziyaret\u00e7ilerinizi veya kullan\u0131c\u0131lar\u0131n\u0131z\u0131 tan\u0131man\u0131z \u00f6nemlidir. As\u0131l soru &#8220;<em>kimin i\u00e7in \u00f6zel bir reklam materyali veya web sayfas\u0131 tasarl\u0131yorsunuz?<\/em>&#8220;<\/p>\n\n\n\n<p>\u0130lk ad\u0131m ayr\u0131nt\u0131l\u0131 bir&nbsp;<strong>hedef grup tan\u0131m\u0131 ve a\u00e7\u0131klamas\u0131d\u0131r<\/strong>.<\/p>\n\n\n\n<p>Bu sorular hangi pazarda faaliyet g\u00f6steriyorsunuz sorusunu da i\u00e7eriyor? \u0130nsanlara daha \u00f6zel olarak m\u0131 yoksa mesleki kapasiteleri \u00e7er\u00e7evesinde mi hitap etmek istersiniz? Peki bunlar&nbsp;<strong>B2B m\u00fc\u015fterileri mi yoksa B2C m\u00fc\u015fterileri mi?<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2a7bca4ac2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2a7bca4ac2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/kullanici-deneyimi2-1024x683.jpeg\" alt=\"\" class=\"wp-image-76260\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/kullanici-deneyimi2-1024x683.jpeg 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/kullanici-deneyimi2-300x200.jpeg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/kullanici-deneyimi2-768x512.jpeg 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/kullanici-deneyimi2-1536x1024.jpeg 1536w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/04\/kullanici-deneyimi2.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"B\u00fcy\u00fct\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Pazar segmentine ba\u011fl\u0131 olarak pazarlama \u00e7al\u0131\u015fmalar\u0131,&nbsp;<strong>hedef grup olu\u015fumunun farkl\u0131 \u00f6zelliklerini<\/strong>&nbsp;birbirinden \u015fu \u015fekilde ay\u0131r\u0131r :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B2C pazar\u0131nda hedef grup \u00f6zellikleri<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>demografik \u00f6zellikler<\/em>&nbsp;(ya\u015f, cinsiyet, medeni durum, ikamet yeri vb.)<\/li>\n\n\n\n<li><em>sosyo-ekonomik \u00f6zellikler<\/em>&nbsp;(e\u011fitim d\u00fczeyi, maa\u015f, meslek vb.)<\/li>\n\n\n\n<li><em>psikografik \u00f6zellikler<\/em>&nbsp;(tutum, motivasyon, g\u00f6r\u00fc\u015f vb.)<\/li>\n\n\n\n<li><em>davran\u0131\u015fsal \u00f6zellikler<\/em>&nbsp;(sat\u0131n alma davran\u0131\u015f\u0131, gezinme davran\u0131\u015f\u0131, fiyat duyarl\u0131l\u0131\u011f\u0131 vb.)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">B2B pazar\u0131nda hedef grup \u00f6zellikleri<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u015firket temel \u00f6zellikleri<\/em>&nbsp;(\u015firket b\u00fcy\u00fckl\u00fc\u011f\u00fc, \u015firket konumu, pazar pay\u0131 vb.)<\/li>\n\n\n\n<li><em>ekonomik \u00f6zellikler<\/em>&nbsp;(finans, likidite, stoklar vb.)<\/li>\n\n\n\n<li><em>\u015firketin sat\u0131n alma davran\u0131\u015f\u0131<\/em>&nbsp;(sat\u0131n alma merkezlerinin birle\u015ftirilmesi, tedarik\u00e7i sadakati, sat\u0131n alma zaman\u0131 vb.)<\/li>\n\n\n\n<li><em>\u015firketin karar vericilerinin ki\u015fisel \u00f6zellikleri veya \u00f6zellikleri<\/em>&nbsp;(bilgi toplama, zaman bask\u0131s\u0131, yenilik yapma iste\u011fi vb.)<\/li>\n<\/ul>\n\n\n\n<p>Bir hedef grubu tan\u0131mlarken veya \u00f6zellikleriyle hedef grubunu tan\u0131mlarken bu kitle heterojen bir kitle olabilir. Yine de hedef kitlenizi tan\u0131mlarken baz\u0131 \u00f6zelliklerde heterojen baz\u0131 \u00f6zelliklerde homojen olaca\u011f\u0131n\u0131 unutmay\u0131n. Bizim de burada odaklanaca\u011f\u0131m\u0131z k\u0131s\u0131m homojen \u00f6zellikleri olacakt\u0131r. \u00d6rne\u011fin; KPSS haz\u0131rl\u0131k kitab\u0131 sataca\u011f\u0131n\u0131z web sitenizde hedef kitleniz;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cinsiyette heterojen<\/li>\n\n\n\n<li>ya\u015fta homojen<\/li>\n\n\n\n<li>konumda heterojen<\/li>\n\n\n\n<li>davran\u0131\u015fsal \u00f6zelliklerde homojen olabilir.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"personas\">Ki\u015filerle optimum hedef grup hedefleme<\/h3>\n\n\n\n<p><strong>Al\u0131c\u0131 ki\u015filerle<\/strong>&nbsp;\u00e7al\u0131\u015fman\u0131n \u00f6zellikle pratik oldu\u011fu&nbsp;kan\u0131tlanm\u0131\u015ft\u0131r. <strong>Persona<\/strong>, hedef grubun ideal bir temsilcisini temsil eder. Bu hayali ki\u015finin yard\u0131m\u0131yla, en uygun hedef grup davran\u0131\u015flar\u0131n\u0131 bulmak kolayla\u015f\u0131r. Hedef grubunuzu 1 ki\u015fi olarak de\u011ferlendirin ve onun tam bir psikolojik haritas\u0131n\u0131 \u00e7\u0131kart\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"psych\">Daha iyi kullan\u0131c\u0131 deneyimi i\u00e7in psikolojik bilgi<\/h2>\n\n\n\n<p>Psikolojik ve N\u00f6robilim yakla\u015f\u0131mlar\u0131n\u0131n hedef grubunuzu anlama ve onlara hitap etme konusunda kullan\u0131c\u0131 deneyimi tasar\u0131m\u0131 i\u00e7in yararl\u0131 oldu\u011fu kan\u0131tlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p><strong>Alg\u0131sal psikoloji<\/strong>&nbsp;alan\u0131&nbsp;bilginin nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131, i\u015flendi\u011fini ve depoland\u0131\u011f\u0131n\u0131 inceler. \u00d6rne\u011fin, bir a\u00e7\u0131l\u0131\u015f sayfas\u0131ndaki hangi \u00f6\u011felerin ilk birka\u00e7 saniyede veya tamamen g\u00f6r\u00fcld\u00fc\u011f\u00fc veya hangi bilgilerin tan\u0131nabilir ve anla\u015f\u0131labilir oldu\u011fu bu bilginin \u00fcr\u00fcn\u00fcd\u00fcr. Logonuz veya \u00fcr\u00fcn\u00fcn\u00fcz veya faydalar\u0131 hemen anla\u015f\u0131l\u0131yor mu? Kullan\u0131c\u0131 ne yapaca\u011f\u0131n\u0131 anlayabiliyor mu; harekete ge\u00e7irici mesaj\u0131n\u0131z a\u00e7\u0131k\u00e7a tan\u0131nabilir ve okunup, anla\u015f\u0131labilir mi?<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#abb7c212\">Alg\u0131sal psikoloji, SEO \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131n temellerinden olan Gestalt Yakla\u015f\u0131m\u0131 ile olduk\u00e7a yak\u0131nd\u0131r. \u0130leride SEO \u00e7al\u0131\u015fmalar\u0131m\u0131zda Gestalt Yakla\u015f\u0131m\u0131n\u0131 nas\u0131l kulland\u0131\u011f\u0131m\u0131z\u0131 yazarsak sizinle burada payla\u015f\u0131r\u0131z.<\/p>\n\n\n\n<p><strong>Davran\u0131\u015fsal ekonomi yakla\u015f\u0131mlar\u0131,<\/strong>&nbsp;psikoloji ve n\u00f6robilimden gelen y\u00f6ntem ve bilgileri sosyoloji, biyoloji, ekonomi, hukuk ve politika gibi di\u011fer bilimsel disiplinlerle birle\u015ftirir. Davran\u0131\u015fsal ekonomi bireylerin duygusal karar verme davran\u0131\u015flar\u0131n\u0131 anlamaya ve bunu ekonomik sorular i\u00e7in kullanmaya \u00e7al\u0131\u015f\u0131r. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#abb7c21a\">Buradaki temel amac\u0131n\u0131z&nbsp;bireylerin isteklerini, ihtiya\u00e7lar\u0131n\u0131 ve karar verme davran\u0131\u015flar\u0131n\u0131&nbsp;b\u00fct\u00fcnsel olarak anlamakt\u0131r.<\/p>\n\n\n\n<p><strong>(Sat\u0131n alma) kararlar\u0131 hi\u00e7bir zaman tamamen rasyonel de\u011fildir;&nbsp;<\/strong>bulu\u015fsal y\u00f6ntemler&nbsp;ve \u00f6nyarg\u0131lar ad\u0131 verilen bilin\u00e7alt\u0131 s\u00fcre\u00e7lere dayanmaktad\u0131r. Bu otomatik davran\u0131\u015f kal\u0131plar\u0131 hedeflerinize ula\u015fmas\u0131n\u0131 sa\u011flayacak \u015fekilde etkinle\u015ftirilebilir. <\/p>\n\n\n\n<p><strong>Bu nedenle davran\u0131\u015f kal\u0131plar\u0131n\u0131n&nbsp;kullan\u0131m\u0131<\/strong>,&nbsp;d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rmak ve kullan\u0131c\u0131 deneyimini optimize etmek i\u00e7in b\u00fcy\u00fck f\u0131rsatlar sunmaktad\u0131r. Bu nedenle bunlara UX kal\u0131plar\u0131 da denir. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n\n\n<p>UX tasar\u0131m\u0131 bir s\u00fcre\u00e7tir ve Hotjar \u00fczerinde ziyaret\u00e7ilerinizin davran\u0131\u015flar\u0131n\u0131 incelemek \u00f6nemli fikirler verebilir. Projeniz i\u00e7in en \u00f6nemli k\u0131s\u0131mlar\u0131nda ba\u015f\u0131nda kullan\u0131c\u0131 deneyimi gelmektedir. Kullan\u0131c\u0131 deneyimi SEO \u00e7al\u0131\u015fmalar\u0131n\u0131za katk\u0131 sa\u011flar ve di\u011fer dijital pazarlama t\u00fcrlerinin daha ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flar. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kullan\u0131c\u0131 Deneyimi (k\u0131saca UX),&nbsp;tamamen kullan\u0131c\u0131lar\u0131n \u00e7evrimi\u00e7i web sitesi ziyaretleri s\u0131ras\u0131nda ve deneyimlerine odaklan\u0131r. Kullan\u0131c\u0131lar ziyaret etme sebebini ger\u00e7ekle\u015ftirebildi mi? Sayfan\u0131n t\u00fcm \u00f6\u011feleri \u00e7al\u0131\u015f\u0131yor mu ve web sitesini kullanmak genel olarak olumlu bir deneyim mi sa\u011fl\u0131yor, yoksa bir yerde sorun mu var?&nbsp; Dijital pazarlama a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda UX,&nbsp;pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00f6nemli ve de\u011ferli bir par\u00e7as\u0131d\u0131r.&nbsp;\u00c7\u00fcnk\u00fc; web sitesine trafik [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":76258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-76254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-bilgileri"],"_links":{"self":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/76254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/comments?post=76254"}],"version-history":[{"count":0,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/76254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media\/76258"}],"wp:attachment":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media?parent=76254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/categories?post=76254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/tags?post=76254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}