{"id":76902,"date":"2024-06-25T14:41:06","date_gmt":"2024-06-25T11:41:06","guid":{"rendered":"https:\/\/www.turksem.com\/?p=76902"},"modified":"2024-06-25T14:41:06","modified_gmt":"2024-06-25T11:41:06","slug":"meta-description","status":"publish","type":"post","link":"https:\/\/otel.name.tr\/index.php\/2024\/06\/25\/meta-description\/","title":{"rendered":"Meta Description (Meta A\u00e7\u0131klama) Nedir?"},"content":{"rendered":"\n<p>Y\u0131l 2002 y\u0131l\u0131n\u0131 g\u00f6sterdi\u011fi zamanlarda d\u00fcnyan\u0131n en etkili arama motorlar\u0131 bir web sayfas\u0131nda 3 temel HTML \u00f6\u011fesine bakard\u0131. Bunlar; Title, Meta A\u00e7\u0131klama ve Meta Kelimelerdir. <strong>Google bir sayfan\u0131n t\u00fcm i\u00e7eri\u011fini indexlemeye ba\u015flamas\u0131ndan sonra Meta Keywords \u00f6nemini kaybetmi\u015f fakat; Meta Description \u00f6nemini kaybetmemi\u015fti. <\/strong>Bu yaz\u0131m\u0131zda onca zamand\u0131r \u00f6nemini kaybetmeyen ve neden hala \u00f6nemli oldu\u011funu anlataca\u011f\u0131m\u0131z Meta Description (meta a\u00e7\u0131klama) konusuna de\u011finece\u011fiz. Hemen alt k\u0131s\u0131mda sitenizin meta a\u00e7\u0131klamas\u0131n\u0131 kontrol edebilir ve karakter say\u0131s\u0131 ile ilgili bilgi alabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meta A\u00e7\u0131klama Test Arac\u0131<\/h2>\n\n\n\n<iframe src=\"https:\/\/turksem.com\/araclar\/metadesc\" width=\"100%\" name=\"MetaAciklama\" height=\"440px\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">Meta A\u00e7\u0131klama Nedir?<\/h2>\n\n\n\n<p><strong>Meta a\u00e7\u0131klama etiketi (Meta Description), bir web sayfas\u0131 ba\u015fl\u0131\u011f\u0131nda yer alan ve web sayfas\u0131ndaki i\u00e7eri\u011fi \u00f6zetleyen HTML kodunun bir par\u00e7ac\u0131\u011f\u0131d\u0131r. <\/strong>Arama motoru optimizasyonu (<a href=\"https:\/\/www.turksem.com\/seo\" data-type=\"link\" data-id=\"https:\/\/www.turksem.com\/seo\"><strong>SEO<\/strong><\/a>) ger\u00e7ekle\u015ftirirken meta a\u00e7\u0131klama etiketlerini kullanmak en iyi uygulamalardan birisi olarak kabul edilir.<\/p>\n\n\n\n<p>Etkili bir \u015fekilde haz\u0131rlanm\u0131\u015f bir meta a\u00e7\u0131klama okuyucular\u0131 SERP sonu\u00e7lar\u0131nda web sayfan\u0131z\u0131n arad\u0131klar\u0131 bilgiyi sa\u011flayaca\u011f\u0131na ikna etmeye \u00e7al\u0131\u015fmaktad\u0131r. Meta a\u00e7\u0131klama, SEO a\u00e7\u0131s\u0131ndan <a href=\"https:\/\/www.turksem.com\/meta-etiketleri-nedir-seoya-etkileri-nelerdir\">meta etiketlerinin<\/a> Title&#8217;den sonra en \u00f6nemli 2. par\u00e7as\u0131 diyebiliriz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00d6rnek Meta A\u00e7\u0131klama Kullan\u0131m\u0131<\/h2>\n\n\n\n<p><strong>Meta a\u00e7\u0131klamalar\u0131 genellikle Title kullan\u0131m\u0131 sonras\u0131na konumland\u0131r\u0131l\u0131r.  \u00d6rnek &#8220;<\/strong>Meta Description Kodu<strong>&#8221; kullan\u0131m\u0131 ise \u015fu \u015fekildedir;<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>&lt;head&gt;<br>&lt;meta name = &#8220;description&#8221; content = &#8220;Bu bir meta a\u00e7\u0131klamas\u0131d\u0131r. Burada yazacaklar\u0131n\u0131z genellikle arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcn\u00fcr.&#8221;&gt;<br>&lt;\/head&gt;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Meta A\u00e7\u0131klamas\u0131 Ne Kadar Uzun Olmal\u0131d\u0131r?<\/h2>\n\n\n\n<p>Geleneksel olarak <a href=\"https:\/\/www.turksem.com\/serp-nedir\">SERP<\/a>&#8216;de g\u00f6r\u00fcnt\u00fclenen maksimum karakter say\u0131s\u0131 150-160 aras\u0131nda de\u011fi\u015fmektedir. Meta a\u00e7\u0131klamalar herhangi bir uzunlukta olabilse de Google, snippet&#8217;leri 155 ila 160 karakter aras\u0131nda k\u0131salt\u0131r. \u0130deal olarak meta a\u00e7\u0131klamalar\u0131n web sayfas\u0131nda nelerin anlat\u0131ld\u0131\u011f\u0131n\u0131 k\u0131saca tan\u0131mlamas\u0131 gerekir. Bunun i\u00e7in yeterince a\u00e7\u0131klay\u0131c\u0131 olmal\u0131s\u0131n\u0131z ve 50 katakter ile 160 karakter aras\u0131nda bir metni kullanman\u0131z\u0131 tavsiye ederiz. <\/p>\n\n\n\n<p>Google&#8217;\u0131n g\u00fcncel meta a\u00e7\u0131klama uzunlu\u011fu 920 piksele kadard\u0131r, yani yakla\u015f\u0131k olarak 158 kelimeye tekab\u00fcl eder. Mobil cihazlarda bu s\u0131n\u0131r yakla\u015f\u0131k 680 piksel ve 120 karakterdir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/06\/Turksem-Meta-Aciklama.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/06\/Turksem-Meta-Aciklama-1024x398.jpg\" alt=\"Google arama sonu\u00e7lar\u0131nda \u201cT\u00fcrk SEM: T\u00fcrkiye SEO Merkezi ve Google Ads Hizmetleri\u201d ba\u015fl\u0131kl\u0131 web sitesi.\" class=\"wp-image-76916\" srcset=\"https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/06\/Turksem-Meta-Aciklama-1024x398.jpg 1024w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/06\/Turksem-Meta-Aciklama-300x117.jpg 300w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/06\/Turksem-Meta-Aciklama-768x298.jpg 768w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/06\/Turksem-Meta-Aciklama-1536x597.jpg 1536w, https:\/\/otel.name.tr\/wp-content\/uploads\/2024\/06\/Turksem-Meta-Aciklama-2048x795.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Meta A\u00e7\u0131klama Neden \u00d6nemlidir?<\/h2>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/search\/blog\/2009\/09\/google-does-not-use-keywords-meta-tag?hl=tr\">Google meta kodlar\u0131n\u0131n do\u011frudan bir faydas\u0131 olmad\u0131\u011f\u0131n\u0131<\/a> uzun s\u00fcre \u00f6nce a\u00e7\u0131klam\u0131\u015ft\u0131. Meta a\u00e7\u0131klamas\u0131 yazsan\u0131z bile Google bu a\u00e7\u0131klamay\u0131 bazen kullanmad\u0131\u011f\u0131n\u0131 2009 y\u0131l\u0131ndaki a\u00e7\u0131klamas\u0131nda belirtmi\u015f. Bunun nedeninin arat\u0131lan ifade ile site i\u00e7erisinde daha do\u011fru bir c\u00fcmle yap\u0131s\u0131 g\u00f6rmesi diyebiliriz.<\/p>\n\n\n\n<p>Google Meta a\u00e7\u0131klamas\u0131n\u0131 neden \u00f6nemsiyor;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SERP Sonu\u00e7lar\u0131 \u0130\u00e7in<\/h3>\n\n\n\n<p>Peki; Google i\u015fin asl\u0131 do\u011frudan bir faydas\u0131 olmad\u0131\u011f\u0131n\u0131 belirtse de meta a\u00e7\u0131klamas\u0131n\u0131 neden \u00f6nemsiyor? Bunun cevab\u0131 \u00e7ok net SERP sonu\u00e7lar\u0131n\u0131n daha ho\u015f bir g\u00f6r\u00fcnt\u00fcde olmas\u0131n\u0131 istemesidir. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Metin Olmayan Sayfalar\u0131n Tan\u0131mlanmas\u0131 \u0130\u00e7in<\/h3>\n\n\n\n<p>Java, Flash vb baz\u0131 web uygulamalar\u0131nda Google site i\u00e7eri\u011fini tan\u0131mlamakta zorlanmaktad\u0131r. Bu tarz durumlarda site i\u00e7eri\u011fini tan\u0131mlayacak bir a\u00e7\u0131klamaya ihtiya\u00e7 duymaktad\u0131r. Sadece login olan sayfalarda da mesela bir metin bulamayabilir. Bu durumda SEO uzman\u0131n\u0131n ilgili sayfay\u0131 &#8220;\u0130stanbul Eczac\u0131lar Birli\u011fi \u00fcyelerinin giri\u015f yaparak \u00fcyeliklerine ba\u011flanabilece\u011fi login ekran\u0131d\u0131r.&#8221; gibi bir a\u00e7\u0131klama girilmesi gerekir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u0131klanmaya Etkisi<\/h3>\n\n\n\n<p>Meta a\u00e7\u0131klamas\u0131 bir metin tabanl\u0131d\u0131r ve T\u00fcrk\u00e7e dil kurallar\u0131na uymal\u0131s\u0131n\u0131z. Meta a\u00e7\u0131klam\u0131n\u0131z\u0131n dikkat \u00e7ekici olmas\u0131, i\u00e7erikle ilgili merak uyand\u0131rmas\u0131, okumaya devama te\u015fvik etmesi arama motoru sonu\u00e7 sayfalar\u0131nda sitenizin t\u0131klanmas\u0131n\u0131 art\u0131rabilir. Bu durum da do\u011frudan olmasa da dolayl\u0131 olarak s\u0131ralama iyile\u015fme meydana getirebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">G\u00fc\u00e7l\u00fc Meta A\u00e7\u0131klamas\u0131n\u0131n P\u00fcf Noktalar\u0131<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.turksem.com\/seo-uzmani\">SEO Uzmanl\u0131\u011f\u0131<\/a> s\u00fcrecinizde fayda sa\u011flayacak bu bilgileri meta a\u00e7\u0131klama s\u00fcrecinizde \u00f6z\u00fcmsemeye \u00e7al\u0131\u015f\u0131n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>K\u0131sa ve \u00f6z tutun<\/strong><\/li>\n\n\n\n<li><strong>Bir harekete ge\u00e7irici mesaj (CTA)&nbsp;ekleyin<\/strong><\/li>\n\n\n\n<li><strong>Benzersiz tutun<\/strong><\/li>\n\n\n\n<li><strong>Konuyu ele al\u0131n<\/strong><\/li>\n\n\n\n<li><strong>Hedef anahtar kelimeyi kullan\u0131n<\/strong><\/li>\n\n\n\n<li><strong>\u00d6zel karakterlere dikkat edin<\/strong><\/li>\n\n\n\n<li><strong>Uzunlu\u011fu optimal tutun<\/strong><\/li>\n\n\n\n<li><strong>T\u0131rnak (&#8220;) i\u015fareti kullanmay\u0131n<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Son madde deki (&#8220;) kodlaman\u0131n par\u00e7as\u0131 olan i\u015fareti kullanmay\u0131n. \u00c7\u00fcnk\u00fc ilgili i\u015fareti kullan\u0131rsan\u0131z meta a\u00e7\u0131klamas\u0131 kodunun bitti\u011fi d\u00fc\u015f\u00fcn\u00fclebilir. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Y\u0131l 2002 y\u0131l\u0131n\u0131 g\u00f6sterdi\u011fi zamanlarda d\u00fcnyan\u0131n en etkili arama motorlar\u0131 bir web sayfas\u0131nda 3 temel HTML \u00f6\u011fesine bakard\u0131. Bunlar; Title, Meta A\u00e7\u0131klama ve Meta Kelimelerdir. Google bir sayfan\u0131n t\u00fcm i\u00e7eri\u011fini indexlemeye ba\u015flamas\u0131ndan sonra Meta Keywords \u00f6nemini kaybetmi\u015f fakat; Meta Description \u00f6nemini kaybetmemi\u015fti. Bu yaz\u0131m\u0131zda onca zamand\u0131r \u00f6nemini kaybetmeyen ve neden hala \u00f6nemli oldu\u011funu anlataca\u011f\u0131m\u0131z Meta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":76917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[11],"class_list":["post-76902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-bilgileri","tag-araclar"],"_links":{"self":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/76902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/comments?post=76902"}],"version-history":[{"count":0,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/posts\/76902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media\/76917"}],"wp:attachment":[{"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/media?parent=76902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/categories?post=76902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otel.name.tr\/index.php\/wp-json\/wp\/v2\/tags?post=76902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}